2. Image theory 3. Fairness theory 4. Personal initiative concept 5. Goal setting theory 6. Escalation of commitment 7. Expectancy theory 8. Agency theory 9. Social exchange theory 10. Path goal theory 11. Prospect theory 12. Social information processing theory 13. Theory of action perspective 14. Sensemaking theory 15. Psychological contract theory 16. Equity theory 17. Upper echelons theory 18. Job characteristics theory 19. Employee/organizational commitment 20. Transformational leadership 21. Social identity theory 22. Social learning theory 23. Cognitive evaluation theory 24. Resource based view 25. Organizational effectiveness / POS 26. Organizational knowledge creation – SECI model 27. Stakeholder theory 28. Institutional theory 29. Evolutionary theory for economics and management 30. Neo-institutional theory 31. Contingency theory 32. Population ecology 33. Resource dependence theory 34. Transaction cost economics 35. Information theory 36. Information diffusion theory 37. Role theory 38. Situated learning theory 39. Personal relationship theory 40. New Institutional Theory (NIT)