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(Source: eMarketer)
South America is the continent where social media time is the highest – 3
hours and 29 minutes.
People in Europe spend an average of 1 hour and 53 minutes on social
media.
North Americans use social media for around 2 hours and 6 minutes daily.
In Asia, the usage of social media is 2 hours and 16 minutes daily.
Africans utilize social media for 3 hours and 10 minutes a day.
Social media has set the world on fire. Adults in Africa and South America appear
to be the most addicted, spending more than 3 hours on social media every day.
The average social media use in Europe is the lowest – a little less than 2 hours
daily. There has been a significant increase in time spent on social media in certain
countries since 2017. The Philippines, UAE, and Saudi Arabia, to name a few.
Logic dictates the younger generations spend the most time on social media. So, in
case you’re wondering: how much time do millennials spend on social media – the
quick answer is around 2 hours and 30 minutes.
(Source: Hootsuite)