In politicas analysis Biogel will be able to freely enter the German market without going

through the regulatory entities since we have a free trade agreement with Germany.

Economic

The GDP og Germany was predicted to suffer a 4.2% drop in 2020 as a result of the impact of
the coronavirus pandemic2.

Social

three out of five German households purchase natural cosmetic and skincare products ,so
Biogel must increase its flexibility in its design 3
Tecnology

Germany leads the way when it comes to sustainable technology 4. so Biogel must maintain its
investments in researching's to fit these guidelines and improve business .

German cosmetic regulations impose limits on skin products. But now the entities give priority
of entry to disinfectant products so Biogel will not be affected in terms of regulations.

Enviroment

The German market is known for its preferences in eco-friendly products 5 so ,we as producers
of an antibacterial gel should adapt to using organic ingredients such as Aloe Vera and look for
a packaging design that is made of biodegradable plastic.
Pestle analyze external factors and how these influence on Biogel , so politically
we have a free trade agreement. In economic Germany is suffering a decline but
Antibacterial imports continues to grow. Socially we find a tendency linked to
hygiene lifestyles. Apart from that, Biogel must maintain its investments in
sustainable technology. Legally Regulations impose limits on skin products. But
now the entities give priority of entry to disinfectant products so Biogel won’t be
affected by that. The German market is known for its preference in eco-friendly
products5 so, Biogel is looking for a packaging design that is made of
Biodegradable plastic.

PORTER'S 5 FORCES one THREAT OF NEW ENTRENTS Due to current situation of COVID-19 We
have more demanding quality and functionality requirements Prices is not a problem for
clients

Two SUPPLIER POWER Biogel searches for suppliers and chooses those who offer affordable
prices

CANVAS

One KEY ACTIVITIES develop more products with new characteristic

Two CUSTOMER SEGMENT people of all ages, and low, medium and high social class