TOYOTA EFE MATRIX

No: Opportunities Weight Rating Weighted

Score
1 Toyota should make Sporty 4
version in cars like Honda CIVIC
in PAKISTAN to increase sales.
2 Growing markets. 4
3 Toyota can capture the global 4
market by expanding Plants in
other countries.
4 The demand to buy luxurious 2
cars has more increased recently
in countries like India and
Pakistan
5 Innovative work practices. 4
6 Extra market can be captured by 3
introducing Company fitted CNG
Kitts in the car and provide them full
workshop facilities as well.
7 Changing customer preferences. 3
8 Due to rise in fuel prices will benefit 4
Toyota to produce cars that are
more fuel efficient and is less
harmful to the environment like
HYBRID type technology.

No: THREATS Weight Rating Weighted

Score
1 Unknown new markets. 3

2 Currently Pak Suzuki is posing a 4

threat as Pak Suzuki is producing
cheap cars and is targeting the
lower-middle- and middle-income
group consumers.
3 New labor laws. 3
4 Those car manufacturers who sell 1
cars in cheaper rate has forced
Toyota to put it prices down
which can be a risk to its
organization’s financial position.
5 Increase in demand of technology 3
other cars may result in
downward trend of the brands
goodwill
6 Global inflation due to increase in 1
population and high oil prices may
result in decrease in demand of cars
7 Permission given by the Government 2
to the overseas Pakistanis to import
used cars in Pakistan