Webster vs.

INTRODUCTION
Lindenwood

THE STORY: MILLENNIALS MATTER Real-life

SETTING THE STAGE FOR THE PERSONAS Experience
Not to one,
but to all

03
BUYER’S JOURNEY

AWARENESS CONSIDERATION DECISION

MEET THE PERSONAS

 COLLEGE CARTER
CARTER HAMPTON, MALE, 22

Full-time student,
Part-time job
Tech-savvy

&

VALUE | SPECIALS
04
 URBAN SAM
SAM JOHNSON, MALE, 25

Graphic Designer
$30-$40K/year
Environmentalist

&

ECO-FRIENDLY | SAFETY
05
 NURSE NANCY
NANCY WU, FEMALE, 28

LPN,
$65K/year
Tech-savvy

&

REPUTABLE | LIFESPAN
06
 FUTURE

MR. & MRS.

ALEX, 30 & DEREK, 29

$100K-$120K
each year
Family-oriented

&

FAMILY CAR | SPACIOUS

07
 TRAVELING TERA
TERA JUNGLE, FEMALE, 23

$20K-$50K
each year
Environmentalist

&

COMPACTABLE | ENVIRONMENT
08
 SATURDAY, NOVEMBER 17, 2018

09
717 $2K
 SURVEY 31
“BEFORE SITTING IN THE CHEVY SPARK, “AFTER SITTING IN THE SPARK?”
WHAT WAS YOUR IMPRESSION?”
INTERIOR
+67%
TECHNOLOGY 45%
+16% 55%
EXTERIOR
+9%
10
 BUDGET BREAKDOWN
WHERE OUR EFFORTS WENT

$17K $33K $50K

11
 CONCLUSION
WRAPPING UP: CHEVY CARES
CHEVY CARES FOR NOT ONE, BUT ALL

ACKNOWLEDGE EDUCATE REMIND

12
THANK YOU