Novethix L 10 Carbopol Aqua 30 Lubrizol PDF

Acrylate Copolymer
Rheological Modifiers for

Surfactant Systems
Formulate with Confidence™
© The Lubrizol Corporation 2007, all rights reserved

Agenda
•! Benefits of Acrylic Emulsion Rheology Modifiers
•! Thickening mechanism
•! Surfactant Interactions
•! Evaluation in Liquid Laundry Formulation
•! End-Use Potential Applications

Goal of study
•! Evaluation of two different liquid acrylic emulsion
rheology modifier chemistries and how the perform in
surfactant containing systems
–! Hydrophobically modified alkali swellable emulsion (HASE)
polymer (Novethix™ L 10 Polymer)
–! Alkali-swellable emulsion (ASE) polymer (Carbopol® aqua 30
polymer)
•! Surfactant interactions of polymer with typical anionic
and nonionic surfactants
•! Evaluation in liquid laundry detergent system

HASE - Novethix™ L-10 polymer
Features Benefits
!! Liquid emulsion !! Easy to use and process
!! Highly efficient viscosity builder !! Low cost-in-use thickener
!! Very shear-thinning rheology !! Products with excellent pourability
!! Suitable for spray products
!! Short flow !! Products which do not drip
!! Excellent thickening synergy !! Efficient thickening in detergent
with surfactant and salt systems
!! Very low turbidity !! Excellent clarity in systems with or
without surfactants
!! Increased formulation capability
!! Broad pH range (4-13)

ASE - Carbopol® Aqua 30 polymer
Features Benefits
!! Liquid emulsion !! Easy to use and process
!! Shear-thinning rheology !! Products with excellent pourability
!! Long flow !! Products which do not drip
!! Excellent thickening synergy !! Efficient thickening in detergent
with surfactant and salt systems
!! Low turbidity !! Good clarity in systems with or
without surfactants
!! Excellent yield value
!! Suspends and stabilizes insoluble
ingredients
!! Back-acid thickening response
!! Increased formulation capability
working from pH 3.0-11.5
Thickening Mechanisms

HASE Polymer Thickening Mechanism

Associative Mechanism
Neutralization
As polymer is neutralized
Viscosity
electrostatic charging causes

particle to expand and uncoil
Neutralized particles give

Polymer Particles network of polymer chains
As-supplied associated through
Tightly coiled hydrophobic interactions
pH

HASE Polymer Thickening Mechanism

in Surfactant Formulation
Associative Mechanism
Polymer Particles plus surfactant

package
Viscosity
Neutralization
Neutralized particles give

network of polymer chains
adsorbed with surfactant
micelles through
associated hydrophobic
interactions
pH
ASE Polymer Thickening Mechanism

1)! “Space Filling” Mechanism Forms Microgel Network
Major thickening contribution
Alkali Swellable Particles ASE Polymer
Neutralization
Each particle Functional

becomes Groups
2) “Surfactant Association” Mechanism Gives Additional Thickening
Secondary Thickening mechanism
Functional groups on ASE polymer can

interact with surfactants to give additional
thickening
Surfactant Micelle

Mucilage Performance

Viscosity vs. pH
Novethix™ L-10 Polymer provides more efficient thickening than

Carbopol® Aqua 30 polymer in Aqueous mucilage

Clarity of Polymer Mucilage at pH 7
Neutralizer: NaOH 18%; pH 6.5-7.5

Micro 100 IR Turbidimeter

Comparison between Novethix™ L-10 polymer and

Carbopol® Aqua 30 polymer: Mucilage Rheograms
Pseudoplastic fluids with high shear-thinning

Novethix™ L-10 polymer has excellent shear-thinning performance
with excellent pouring properties
Visual Differences in Flow Properties
Novethix™ L-10 Polymer
Carbopol® Aqua 30 Polymer
1 wt% TS aqueous mucilage

Interactions with Surfactants

Viscosity Response of Novethix L-10 polymer in Anionic

Surfactant Systems at pH 7
Neutralizer: NaOH 18%

Brookfield RVT viscometer, 20 rpm, 23°C
Novethix™ L-10 polymer shows a strong viscosity decrease with increasing level
of anionic surfactants but strong thickening synergy with salt
Viscosity response of Carbopol® Aqua 30 polymer in

Anionic Surfactant Systems at pH 7

Brookfield RVT viscometer, 20 rpm, spindle #4, 23°C
Carbopol® Aqua 30 polymer shows a strong viscosity decrease with increasing

level of anionic surfactants but strong thickening synergy with salt

Turbidity response in Anionic Surfactant Systems
-!Novethix™ L-10 polymer provides better clarity in systems with low levels of
anionic surfactants
-!Carbopol® Aqua 30 polymer provides better clarity in systems with high levels of
anionic surfactants
Viscosity in C12-15 and C9-11 ethoxylated alcohol systems

(nonionic surfactants)

-!There is synergistic thickening with low HLB nonionic surfactants for both
polymers, due to hydrophobic interactions
-!Carbopol® Aqua 30 polymer shows better compatibility with high HLB
surfactants than the Novethix™ L 10 polymer
Turbidity in C12-15 and C9-11 ethoxylated alcohol systems

(nonionic surfactants)
pH adjuster to 7: NaOH 18%

Novethix™ L-10 polymer provides better clarity in ethoxylated alcohols

systems than Carbopol® Aqua 30 polymer.

Formulation Synergy:
“Back-Acid” Thickening in Surfactant System
Neutralizing acid: Citric acid 50%

Back-Acid thickening response only with Carbopol® Aqua 30 polymer

Anionic Surfactant Systems Summary

Viscosity impact with increasing level of anionic surfactants
Novethix™ L-10 polymer: Carbopol® Aqua 30 polymer:

The viscosity is increased by: The viscosity is increased by:
-! Salt-thickening (addition of -! Salt-thickening (addition of
electrolytes) electrolytes)
-! Addition of nonionic surfactants -! “Back-acid” thickening
-! Addition of nonionic surfactants

Nonionic Surfactant Systems Summary

There is synergistic thickening with low HLB nonionic
surfactants for both polymers, due to hydrophobic
associative interactions
•! Novethix™ L-10 polymer •! Carbopol® Aqua 30 polymer is

shows best clarity in more compatible with high HLB
ethoxylated alcohols systems. surfactants

Liquid Laundry Detergent
Applications

Screening system: Laundry Detergent 1*
(15 wt% surfactants) 061109-
01EDM
061109-0
3EDM
061110-0
2EDM
Trade Name (Supplier) Chemical Name %, Weight Function

Deionized Water Aqua 47.33 44.16 51.27 Diluent
Parmetol® D11 (Schülke & Mayr) Benzisothiazolinone 0.05 0.05 0.05 Preservative
Novethix™ L-10 Polymer (Lubrizol, Inc.) Acrylate/alkyl acrylate copolymer (30 wt% TS) 3.00 0.00 0.00 Rheology modifier
Carbopol® Aqua 30 Polymer (Lubrizol, Inc.) Acrylates copolymer (30 wt% TS) 0.00 5.67 0.00 Rheology modifier
MARANIL PASTE A 55 (Cognis) Sodium dodecylbenzenesulfonate (54 wt% TS) 9.26 9.26 9.26 Surfactant
ZETESOL NL-2 (ZSCHIMMER & Sodium laureth sulfate (28 wt% TS) 17.86 17.86 17.86 Surfactant
SCHWARZ)
Sodium hydroxide Sodium hydroxide (18%) 0.50 0.70 0.00 Neutralizing amine
to 6.5
NEODOL® 25-7 (Shell Chemicals) C12-15 pareth-7 5.00 5.00 5.00 Surfactant
Propane-1,2-diol (VWR) Propane-1,2-diol 5.00 5.00 5.00 Hydrotrope
DOWANOL PM (Dow Chemical) Methoxyisopropanol 1.00 1.00 1.00 Hydrotrope
Tri-Sodium citrate (Merck) Tri-sodium citrate (25 wt%) 8.00 8.00 8.00 Chelating agent
SEQUION 40Na32 (Giovanni Bozzetto) Sodium diethylenetriamine pentamethylene 2.00 2.00 2.00 Chelating agent
phosphonate (32 wt% TS)
Sodium hydroxide Sodium hydroxide (18%) 0.50 0.80 0.06 Neutralizing amine
to pH 8.3
FD&C Yellow No. 10 Yellow 10 (0.1 wt% TS) 0.25 0.25 0.25 Colorant
( Hilton Davies)
FD&C Blue No. 1 (Hilton Davies) Blue 1 (0.1 wt% TS) 0.25 0.25 0.25 Colorant
*Enzymes may be incorporated into this formulation

Screening system: Laundry Detergent 1
(15 wt% surfactants)
1.7 wt% TS 0.9 wt% TS Without

Carbopol® Novethix™ L10 polymer
Product Aqua 30 polymer
properties: Polymer
Appearance: Hazy Clear Clear
pH 8.2 8.3 8.3
Viscosity (mPa!s)* 1,400 1,700 80
Turbidity (NTU) 170 60 3
* Brookfield RVT @ 20 rpm, # 4 spindle, 23°C

Screening System:
Laundry Detergent 1:
Visual Comparison versus commercial products

Screening System: Laundry Detergent 2*
(20 wt% surfactants, 5 wt% soap) 061227-
02EDM
061227-0
3EDM
061227-0
4EDM
Trade Name (Supplier) Chemical Name %, Weight Function

Deionized Water Aqua 18.71 17.50 21.75 Diluent
Novethix™ L-10 Polymer (Lubrizol, Inc.) Acrylate/alkyl acrylate copolymer (30 wt 2.33 0.00 0.00 Rheology modifier
% TS)
Carbopol® Aqua 30 Polymer (Lubrizol, Inc.) Acrylates copolymer (30 wt% TS) 0.00 3.33 0.00 Rheology modifier
BIO-SOFT D-40 (Stepan) Sodium dodecylbenzenesulfonate (40 wt% 25.00 25.00 25.00 Surfactant
TS)
ZETESOL NL-2 (ZSCHIMMER & Sodium laureth sulfate (28 wt% TS) 17.86 17.86 17.86 Surfactant
SCHWARZ)
Sodium hydroxide (Vel) Sodium hydroxide (18 wt% TS) 0.56 0.75 0.00 pH Adjuster to pH 6.5
Parmetol® D11 (Schülke & Mayr) Benzisothiazolinone 0.05 0.05 0.05 Preservative
Soap Pellets (BRENNTAG) Sodium tallowate (86 wt% TS) 5.81 5.81 5.81 Antifoam agent
TOMADOL® 25-7 (Tomah) C12-15 pareth-7 5.00 5.00 5.00 Surfactant
Propane-1,2-diol (VWR) Propane-1,2-diol 5.00 5.00 5.00 Hydrotrope
DOWANOL PM (Dow Chemical) Methoxyisopropanol 1.00 1.00 1.00 Hydrotrope
Tri-Sodium citrate (Merck) Tri-sodium citrate (25 wt% TS) 16.00 16.00 16.00 Chelating agent
SEQUION 40Na32 (Giovanni Bozzetto) Sodium diethylenetriamine 2.03 2.03 2.03 Chelating agent
pentamethylene phosphonate (32 wt% TS)
Sodium hydroxide Sodium hydroxide (18%) 0.14 0.16 0.00 Neutralizing amine to
pH 8.3
FD&C Yellow No. 10 (Hilton Davies) Yellow 10 (0.1 wt% TS) 0.25 0.25 0.25 Colorant
FD&C Blue No. 1 (Hilton Davies) Blue 1 (0.1 wt% TS) 0.25 0.25 0.25 Colorant
*Enzymes can be incorporated into this formulation

Screening System: Laundry Detergent 2

(20 wt% surfactants, 5 wt% soap)
0.7 wt% TS 1 wt% TS
Novethix™ L-10 Carbopol® Aqua 30
Product properties: polymer Polymer
Appearance: Slightly hazy Clear

pH 8.3 8.4
Viscosity (mPa!s)* 1,200 1,500
Turbidity (NTU) 90 60
* Brookfield RVT @ 20 rpm,

# 4 spindle, 23°C

European/Front-loading Washing Performance
Cleaning performance not impacted by polymer

Liquid Laundry Detergent Selector Guide

Depending on the formulation and your needs, you may select
Novethix™ L-10 Polymer or Carbopol® Aqua 30 Polymer
Surfactant Level (wt% TS)

Up to 15-20 From 20-25
High Clarity Novethix™ L-10 Polymer Carbopol® Aqua 30
Polymer
High Viscosity Novethix™ L-10 Polymer Novethix™ L-10

Polymer or Carbopol®
Aqua 30 Polymer
Suspension Carbopol® Aqua 30 Carbopol® Aqua 30
Polymer Polymer

Fabric Care Prototype
Formulations

Mild Clear Liquid Laundry Detergent H-FC-0012
This formulation demonstrates the benefits of using Novethix™ L-10 Polymer in a liquid laundry detergent. This
rheology modifier provides reduced splashing, very good shear-thinning flow properties and improved retention of
product in the dispenser of the laundry machine. These attributes improve pourability of the product and provides
convenience to the consumer due to the excellent material drain from the container.
Chemical Name, Weight Function Product Properties:

Trade Name % Appearance Clear green viscous liquid
1. Deionized Water 38.77 Diluent pH 8.0-8.5
2. Novethix™ L-10 Polymer 4.00 Rheology Modifier Viscosity (mPa!s)* 1,000-1,500
Acrylic emulsion polymer (30 wt% TS) Lubrizol, Inc Turbidity (NTU) 10-15
3. Sodium dodecylbenzenesulfonate 9.09 Surfactant
(55 wt% TS) Maranil Paste A 55 *Brookfield RVT @ 20 rpm, 25°C, #4
4. Sodium Laureth sulfate (28 wt% TS) Zetezol NL-2 17.86 Surfactant
spindle, measured at 24 hours
5. Noverite™ K-752 polymer 3.00 Chelating Agent
Polyacrylic Acid polymer (63 wt% TS) Lubrizol, Inc
6. Sodium hydroxide (18%) 4.50 pH adjuster
7. Potassium cocoate Coco Soap PR 3.00 Antifoam agent
8. C12-15 pareth-7 Tomadol 25-7 5.00 Surfactant
9. Sodium xylene sulfonate Stepanate SXS-E 1.25 Hydrotrope

10. Propane-1,2-diol 4.00 Hydrotrope
11. Tri-sodium citrate 5.00 Chelating agent
12. Sodium diethylenetriamine penta-methylene 2.03 Chelating agent
phosphonate (32 wt% TS) Sequion 40 Na32
13. Sodium hydroxide (18%) 1.55 pH adjuster
14. Benzisothiazolinone Parmetol D11 0.05 Preservative
15. Fragrance Persoft 177501 0.40 Fragrance
16. Yellow No. 10 (0.1 wt% TS) 0.25 Dye
17. Blue No. 1 (0.1 wt% TS) 0.25 Dye © The Lubrizol Corporation 2007, all rights reserved
Heavy Duty Liquid Laundry Detergent H-FC-0014
This formulation demonstrates the potential use of the Carbopol® Aqua 30 Polymer in a liquid laundry detergent.
This rheology modifier provides reduced splashing, good shear-thinning rheology and improved retention of product
in the dispenser of the laundry machine. These attributes improve the product’s aesthetics and provide convenience
to the consumer.
Chemical Name, Weight Function

Trade Name % Product Properties:
1. Deionized Water 6.02 Diluent Appearance Clear blue viscous liquid
pH 8.0-8.5
2. Carbopol® Aqua 30 Polymer 4.00 Rheology Modifier
Acrylates copolymer (30 wt% TS) Viscosity (mPa!s)* 1,000-1,300
Lubrizol, Inc Turbidity (NTU) 10-15
3. Sodium dodecylbenzenesulfonate 50.00 Surfactant
(40 wt% TS) Bio-Soft D-40
*Brookfield RVT @ 20 rpm, 25°C #4 spindle,
4. Sodium Laureth sulfate (28 wt% TS) Zetezol NL-2 17.86 Surfactant
measured at 24 hours
5. Sodium hydroxide (18%) 0.85 Alkaline neutralizer
6. Potassium cocoate Coco Soap PR 3.00 Antifoam agent
8. Propane-1,2-diol 4.00 Hydrotrope

9. 3-Butoxypropan-2-ol Dowanol PNB 0.50 Hydrotrope
10. 1-Methoxy-2-propanol Dowanol PM 0.50 Hydrotrope
11. Tri-sodium citrate 5.00 Chelating agent
12. Sodium diethylenetriamine penta-methylene 2.03 Chelating agent
phosphonate (32 wt% TS) Sequion 40 Na32
13. Sodium hydroxide (18%) 0.29 Alkaline neutralizer
15. Fragrance Persoft 177501 0.40 Fragrance
16. FD&C Blue No. 1 (0.1 wt% TS) 0.50 Dye
Hydrogen Peroxide Laundry Stain Remover Gel H-FC-0011
This formulation was designed to function as a laundry pre-spotter using hydrogen peroxide. This formulation is
intended to demonstrate the benefits of the Novethix™ L-10 Polymer in a laundry stain remover gel. The
Novethix™ L-10 polymer imparts thickening with excellent shear-thinning rheology to this pre-spotter formulation. It
provides desired flow properties, excellent retention in the roll-on packaging and increased contact time with the
fabric. These features increase the performance and provide convenience to the consumer.
Chemical Name, Weight % Function Product Properties:

Trade Name
Appearance Slightly hazy pink viscous liquid
2. Novethix™ L-10 polymer 3.00 Rheology modifier Viscosity (mPa!s)* 2,000-4,000
Acrylic emulsion polymer (30 wt% TS) Turbidity (NTU) 25-45
Lubrizol, Inc
3. Sodium dodecylbenzene sulfonate (55 wt 9.09 Surfactant
% TS) Maranil Paste A55 *Brookfield RVT @ 20 rpm, 25°C, #4
4. Sodium hydroxide (18%) 0.54 Alkaline neutralizer spindle, measured at 24 hours
Adjust to 6.5
6. Cocamide DEA, Surfac 11CM 2.00 Surfactant

7. Sodium ethylenediamine tetramethylene 1.50 Chelating agent
phosphonate (31 wt% TS) Sequion D 30
8. Sodium citrate Tri-sodium citrate 0.50 Chelating/Buffering

agent
9. Citric acid (50 wt%) 1.35 Acidic neutralizer
Adjust to 4.3
10. Hydrogen peroxide (35%) 17.14 Bleach
11. D&C Red No. 22 (0.1 wt% TS) 0.50 Dye

Selector Guide Formulate with Confidence™
Novethix™ L-10 polymer Carbopol® Aqua 30 polymer
Flow type Short Long

Thickening !!!" !!"
Suspension !" ! !!"

Salt Synergy ! !!" ! !!"
Clarity ! !!" ! !!"
Compatibility
! Surfactants ! ! !" !!! "
! Solvents ! !" ! !"
! Hydrogen Peroxide ! ! !" ! ! !"
! Acids !!" ! ! !"
Ease of use ! ! !" ! ! !"
Surfactant Level up to 15-20 wt% TS

High Clarity ! ! !" !!"
High Viscosity ! ! !" !!"
Suspension !" ! ! !"
Surfactant Level greater than 20 wt% TS

High Clarity !!" ! ! !"
*Minimum
High 2% TS polymer
Viscosity ! ! !" ! ! !"
Suspension !!"

Household and I&I Applications
!! Fabric Care
!! Liquid Laundry Detergent
!! Laundry Pre-spotter – Stain remover
!! Hard Surface Cleaners (Spray-Gel-Liquid)
!! Multi-purpose cleaner
!! Power degreasing gel, etc.
!! Polishes & Protectants
!! Dish Care
!! Hand dishwashing liquid

Thanks
Q&A

Hard Surface Care Applications

Benefits of
Carbopol® Aqua 30 and Novethix™ L-10 Polymers in Hard
Surface Care formulations
!! Reduced splashing
!! Improves desired flow properties
!! Allow formulation of sprayable products
!! Vertical cling, increased contact time with the surface to be
cleaned
!! Excellent clarity
!! Broad pH range (4-13)
!! Suspension of insoluble ingredients (Carbopol® Aqua 30 polymer)

Multi-Purpose Cleaning Gel H-HS-0017
This formulation demonstrates the benefits of the Novethix™ L-10 Polymer in a multi-purpose cleaning gel. The
system is designed to leave no streaks or residue on surfaces. The polymer provides efficient thickening with shear-
thinning rheology. It provides unique flow properties which allows for controls product delivery and increased contact
time with surface to be cleaned.

Trade Name % Appearance Clear blue viscous liquid
Viscosity (mPa!s)* 1,300-1,800
2. Novethix™ L-10 Polymer 2.00 Rheology modifier Turbidity (NTU) 7.0-9.0
Acrylic emulsion polymer (30 wt% TS)
Lubrizol, Inc *Brookfield RVT @ 20 rpm, 25°C, #4
3. Triethanolamine 4.00 Neutralizing amine spindle, measured at 24 hours
4. Myristylamine oxide (25%) Ammonyx M 12.00 Surfactant
5. Ethanol 3.00 Solvent

6. Sodium ethylenediamine tetra- 0.50 Chelating agent
methylene phosphonate (31 wt% TS)
Sequion D30
8. Fragrance Clean Blue 225732 0.50 Fragrance
9. FD&C blue No. 1 (0.1 wt% TS) 0.35 Dye

Clear Power Degreasing Gel H-HS-0016
This formulation demonstrates the benefits of the Novethix™ L-10 Polymer for a hard surface degreasing gel. The
polymer provides efficient thickening with shear-thinning rheology in this highly alkaline cleaning formulation. It
provides unique flow properties which allow for controlled product delivery and increased contact time with surface to
be cleaned.
Chemical Name, Weight % Function Product Properties:

Trade Name Appearance Clear green viscous liquid
pH 12.0-12.5
1. Deionized Water 63.40 Diluent Viscosity (mPa!s)* 2,000-3,000
2. Novethix™ L-10 Polymer 4.00 Rheology modifier Turbidity (NTU) 5-15
3. Sodium laureth sulfate (28 wt% TS) 25.00 Surfactant
Zetezol NL-2
4. Aminomethyl propanol AMP-95 1.00 Neutralizing amine
5. Potassium hydroxide (45%) 1.00 Alkaline neutralizer
6. Isopropyl alcohol 1.50 Solvent
7. Sodium carbonate 3.00 Water softener/buffer
9. Fragrance Citron 195583 0.30 Fragrance
10. D&C Green No. 8 (0.1 wt% TS) 0.50 Dye
11. D&C Green No. 5 (0.1 wt% TS) 0.25 Dye

Oven Cleaning Spray H-HS-0019
This formulation demonstrates the benefits of the Novethix™ L-10 Polymer in an oven cleaning spray. This
polymer provides excellent shear thinning rheology to this highly alkaline spray cleaner and controls overspray. It
imparts good vertical cling with increased contact time on the surface improving product efficiency.

Trade Name %
Appearance Clear yellow liquid
pH 13.0-13.5
1. Deionized Water 80.98 Diluent
Viscosity (mPa!s)* 400-700
2. Novethix™ L-10 Polymer 3.00 Rheology modifier Turbidity (NTU) 5-15
3. C8-12 Alkyl polyglycoside (50 wt% TS) 10.00 Surfactant
Glucopon 650 EC
4. 1-Methoxy-2-propanol Dowanol PM 2.00 Hydrotrope
5. Potassium hydroxide (45%) 2.22 Alkali
6. Sodium ethylenediamine tetra- 1.00 Chelating agent
methylene phosphonate (31 wt% TS)
Sequion D30
9. Fragrance Citron 195583 0.30 Fragrance
10. Green No. 8 (0.1 wt% TS) 0.50 Dye

Disclaimer
The information contained herein is believed to be reliable, but no representations, guarantees or warranties of
any kind are made as to its accuracy, suitability for particular applications or the results to be obtained. The
information often is based on laboratory work with small-scale equipment and does not necessarily indicate end
product performance or reproducibility. Formulations presented may not have been tested for stability and
should be used only as a suggested starting point. Because of the variations in methods, conditions and
equipment used commercially in processing these materials, no warranties or guarantees are made as to the
suitability of the products for the applications disclosed. Full-scale testing and end product performance are the
responsibility of the user. Noveon, Inc. shall not be liable for and the customer assumes all risk and liability for
any use or handling of any material beyond Noveon’s direct control. The SELLER MAKES NO WARRANTIES,
EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF
MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE. Nothing contained herein is to be
considered as permission, recommendation, nor as an inducement to practice any patented invention without
permission of the patent owner.
Noveon, Inc. is a wholly owned subsidiary of The Lubrizol Corporation
*Trademark owned by The Lubrizol Corporation

Back-up slides

Clear Liquid Laundry Detergents
Formulation Tool
Impact of various formulation parameters in Clear Liquid Laundry
using Novethix™ L-10 polymer and Carbopol® Aqua 30 polymer
Change in clarity Change in viscosity
with Novethix™ with Carbopol® Aqua with Carbopol® Aqua
L-10 polymer 30 polymer with Novethix™ 30 polymer
Parameter Parameter L-10 polymer
pH ! (8.5!"# $$ $$$$ pH ! (8.5!"# % $$$

LAS $ && $$$ LAS $ && $$$
C12-15 pareth-7 &&& &&& C12-15 pareth-7 $& $%

Soap $ && $$ Soap $ $$$ $$$
Polymer & &&& &&& Polymer & && &&
Citrate $ $$$ $$$ Citrate $ $$ $$
+ glycol ether $ $ + glycol ether &&& &&
+ SXS $$ $$ + SXS &&&& &&&&
+ SCS $! $$$ + SCS &&&&& &&&
$'Indicates an improvement
&'Indicates a decrease
Novethix™ L-10 Polymer interactions with LAS: salt-

thickening effect at pH 4

Mucilage Viscosity Performance
Competitive Polymer Comparison
Highly
Efficient
Thickening

Mucilage Clarity Performance
Competitive Polymer Comparison
Exceptional
Clarity

Viscosity in nonionic surfactant systems

(Cocamide DEA)

Turbidity in nonionic surfactant systems

(Cocamide DEA)

Viscosity in amphoteric surfactant systems

(Cocamidopropyl betaine (CAPB))

Turbidity in amphoteric surfactant systems

Cocamidopropyl betaine (CAPB)

Viscosity in nonionic surfactant systems:

Myristylamine oxide
At low level, there is synergistic thickening with myristylamine oxide

especially at alkaline pH

Turbidity in nonionic surfactant systems:

Myristylamine oxide
Novethix™ L-10 polymer shows high clarity in myristylamine oxide

systems at alkaline pH

Viscosity in nonionic surfactant systems (Alkyl

polyglucosides)
At Low level, there is synergistic thickening with alkyl polyglucosides.

Turbidity in nonionic surfactant systems

(Alkyl polyglucosides)

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Acrylate Copolymer

Rheological Modifiers for

© The Lubrizol Corporation 2007, all rights reserved

© The Lubrizol Corporation 2007, all rights reserved

© The Lubrizol Corporation 2007, all rights reserved

HASE - Novethix™ L-10 polymer

© The Lubrizol Corporation 2007, all rights reserved

ASE - Carbopol® Aqua 30 polymer

© The Lubrizol Corporation 2007, all rights reserved

HASE Polymer Thickening Mechanism

electrostatic charging causes

Neutralized particles give

© The Lubrizol Corporation 2007, all rights reserved

HASE Polymer Thickening Mechanism

Polymer Particles plus surfactant

Neutralized particles give

ASE Polymer Thickening Mechanism

Each particle Functional

Functional groups on ASE polymer can

© The Lubrizol Corporation 2007, all rights reserved

© The Lubrizol Corporation 2007, all rights reserved

Novethix™ L-10 Polymer provides more efficient thickening than

© The Lubrizol Corporation 2007, all rights reserved

Clarity of Polymer Mucilage at pH 7

Neutralizer: NaOH 18%; pH 6.5-7.5

© The Lubrizol Corporation 2007, all rights reserved

Comparison between Novethix™ L-10 polymer and

Pseudoplastic fluids with high shear-thinning

Visual Differences in Flow Properties

Novethix™ L-10 Polymer

Carbopol® Aqua 30 Polymer

1 wt% TS aqueous mucilage

© The Lubrizol Corporation 2007, all rights reserved

Viscosity Response of Novethix L-10 polymer in Anionic

Neutralizer: NaOH 18%

Viscosity response of Carbopol® Aqua 30 polymer in

Neutralizer: NaOH 18%

Carbopol® Aqua 30 polymer shows a strong viscosity decrease with increasing

© The Lubrizol Corporation 2007, all rights reserved

Turbidity response in Anionic Surfactant Systems

Neutralizer: NaOH 18%

Viscosity in C12-15 and C9-11 ethoxylated alcohol systems

Neutralizer: NaOH 18%

Turbidity in C12-15 and C9-11 ethoxylated alcohol systems

pH adjuster to 7: NaOH 18%

Novethix™ L-10 polymer provides better clarity in ethoxylated alcohols

© The Lubrizol Corporation 2007, all rights reserved

Neutralizing acid: Citric acid 50%

Back-Acid thickening response only with Carbopol® Aqua 30 polymer

© The Lubrizol Corporation 2007, all rights reserved

Anionic Surfactant Systems Summary

Novethix™ L-10 polymer: Carbopol® Aqua 30 polymer:

© The Lubrizol Corporation 2007, all rights reserved

Nonionic Surfactant Systems Summary

•! Novethix™ L-10 polymer •! Carbopol® Aqua 30 polymer is

© The Lubrizol Corporation 2007, all rights reserved

© The Lubrizol Corporation 2007, all rights reserved

Trade Name (Supplier) Chemical Name %, Weight Function

*Enzymes may be incorporated into this formulation

1.7 wt% TS 0.9 wt% TS Without

* Brookfield RVT @ 20 rpm, # 4 spindle, 23°C

© The Lubrizol Corporation 2007, all rights reserved

© The Lubrizol Corporation 2007, all rights reserved