SUMMER TRAINING REPORT

ON

“CUSTOMER SATISFACTION TOWARDS ON-LINE

SHARE
TRADING WITH SPECIAL REFERENCE TO RELIGARE
SECURITIES LTD. IN RAIPUR CITY”

BY

PAWAN KUMAR RAO

2009- 2010

IN PARTIAL FULFILLMENT OF

MASTER OF BUSINESS ADMINISTRATION

DISHA INSTITUTE OF MANAGEMENT AND TECHNOLOGY

RAIPUR (C.G.)
 DECLARATION

I PAWAN KUMAR RAO hereby declare that this report is the record of
authentic work carried out by me during the academic year 2009-2010 in
RELIGARE SECURITIES LIMITED, 1st Floor Nagdev Plaza, Kachahri
Chowk Raipur (C.G.)

PAWAN KUMAR RAO

MBA 3rd SEM

DIMAT, Raipur
 AKNOWLEDGEMENT

The satisfaction that is generated by the successful

completion of a task would remain unfulfilled without mentioning people
who have encouraged and guided at every step toward the completion
of the task.
I express my sincere thanks to Prof. R. K. Mishra Principal,
Faculty of mgmt DIMAT, Raipur for suggestion and help to prepare this
project.
I express my deep sense of gratitude to my external guide Mr.
Sanjeev Shrivastava (Area Manager) & Mr. Vidya Bhushan Tiwari
(Sales Manager), for offering me suggestions and help in successfully
completing my project report. . He has been a constant source of
inspiration and motivation.
I would like to express my sincere thank all the department heads, in-
charge and the administrative staff of the organizations for giving me
relevant information and support required to complete my study.
I humbly acknowledge there is always some scope for further
improvement and to that end sincerely I invite valuable suggestions of
your by which my future assignments, projects could be benefited.

PAWAN KUMAR RAO

 ABSTRACT

Abstract is the essence of the entire report. The objective of abstract is to

provide an overview of the content. An abstract should be independent and
should stand-alone. This report has been a great learning experience for me;
at the same time it gave me enough scope to implement my analytical ability.
According to my research topic, I have searched about the customer
satisfaction towards online trading with special reference to Religare
securities limited in Raipur city. Then there are some aspects on which I
focused.

• I discussed with company official and domain faculty.

• I searched information by the help of primary data collection tools like

questionnaires & survey method.

• The third step taken by me is the formation of questionnaire by which I

got information from organization and peoples.

• In fourth step I analyzed all the data which I got during the research.

Some of the people of Raipur city are aware about share market but they
have some misunderstanding and misperception about share market. For
them it is just like a speculation or gambling that’s why they don’t want to
invest their money in share market.This Project report helps me to know
about share market.
 CONTENTS

S. No. Topic Page No.

1. Introduction to Indian market 1-4

• Money Market 1

• Capital Market 1-2

• Primary market 2-3

• Secondary market 3-4

2. Financial Services Sector 5-11

• Introduction 5

• Emergence of Financial Services 6-8

Industry In India
• Main Financial Products 8-11

3. Theory of Stock market 12-14

• Stock Exchange 12

• Electronic Trading 12

• Stock Exchange in India 12

• Index 12

• Stock 13

• Why Company Issue Stock? 13

• Why People Buy it? 13-14

• Funny Fractions 14

• Bears and bulls 14

4. Online Share Trading 15-19

• Trading 15

• Online Trading 15-16

• Advantage of Online Trading 16

• Disadvantage of Online Trading 16-17

• Value Added Services 17-18

• Scope for Online Trading 18-19

• CRM-A Digital Perspective 19

• Characteristics of Online Investors 19

5. DEMAT Account and India 20-22

• Major Player in OnlinTrading Broking 21

houses in India
• Online Trading Indian Scenario 21-22

6. Company Profile 23-44

Research methodology 45-47

• Meaning of Research 45

• Meaning of Research Methodology 45-46

• Objective of Research 46

• Population 46

• Sample 47

• Questionnaire 47

• Tools and Techniques of Data 47

Collection
• Analysis and Representation of Data 47

7. Data Analysis and Interpretation 48-59

8. Findings 60

9. Suggestions 61

10. Limitations 62

11. Conclusion 63

12. Appendix

• QUESTIONNIRE 64-67

• REFERENCES 68
INTRODUCTION

TO

INDIAN

MARKETS
FINANCIAL

SERVICES

SECTOR
THEORY

OF

STOCK

MARKET

ONLINE
 STOCK

TRADING

IN

INDIA

DEMAT

ACCOUNT

AND
 INDIA

COMPANY PROFILE
 RESEARCH

METHODOLOGY
 DATA

ANALYSIS

AND

INTERPRETATION
 FINDINGS

SUGGESTIONS

LIMITATIONS

AND

CONCLUSION
 APPENDIX

LIST OF FIGURES

Fig. 1 : Line chart of financial growth of India and china

Fig. 2 : Pie chart of market share in online trading
Fig. : diversification of Religare Enterprises Ltd.
Fig. 4 : Central Leadership of Religare Ent. Ltd.
Fig. 5 : Services Renened by Religare Ent. Ltd.
Fig. 6 : Pie chart of Investors who trading
Fig. 7 : Pie chart of site use for Trading
Fig. 8 : Pie chart of type use for trading
Fig. 9 : Pie chart of induced to begin online trading
Fig. 10 Pie chart how often to do online trading
Fig. 11 Pie chart of site guide on online trading
Fig. 12 Pie chart of provide up to date news about IPO’s
Fig. 13 Pie chart of facility of internet and telecommunication
Fig. 14 Pie chart of bank associated activities
Fig. 15 Pie chart of commission charged by trading site
Fig. 16 Pie Chart of showing online trading is simple
Fig. 17 Pie chart of showing the up coming increment in online trading