WEAKNESSES

New to market
Laptop with printer is new to the market and awareness level of the customers are not that high.
Issue Analysis: Marketing department will increase customer awareness by means of online advertising
and online contest to communicate better with the customers. There will be a plan of making a page to answer
all inquiries of the customers. Meanwhile, Marketing department have this initiative plan since social media and
social network is also a place for everyone. With this, we can connect with customers and increase awareness of
customers. With the help of Advertising agency, we will update the website and page daily.

Brand not diversified

Being new to the market, the brand is still not well-known compared to other brand. As the brand still not
diversified, the customers trust to the brand is still not that high. Customers might not purchase as they still
check the ability of the product and its life span.
Issue Analysis: Marketing department will plan to have event in school for them to test the ability of
Laptop with printer. There will be free printing area and photo booth that will be use by the students while
utilizing the laptop with printer “Lapter”

Sales Limited to high-end market

High-end market
Issue Analysis: Marketing department plan to bundle with “Halo” for making personalized bag for laptop
and printer. There are also posted posters on different Laptop store about the contest we will be implementing.

OPPORTUNITIES
Marketing on the internet
There are online stores for Laptop and there is a website that you can search more about Lapter and know fr
its variety and specification.

Technological Advancement
Lapter saves time, it increases on production (both for student, unemployed and employed) , it simplifies
communication, and it has also improved our educational environment.
THREATS
Competition About Prices
Lapter and other brand substantially being judged by the potential customers depending on the price of the
product, with the purchase made mostly on the basis of which is cheaper.On the other hand, Lapter might be
pricey because of its features and being a 2 in 1 technology.
Issue Analysis: There are still non-price determinants that Marketing will be targeting. This include
improving quality of the product and its life span. Improving design and box packaging that will attract
customers about the product. There will be high specifications that will both meet the consumers need and
wants.
Rapid Technological Advancement
The rapid rate of technological and digital advance was the biggest challenge for global business leaders as
new entrants in marketplace will form new advance technology that will be your competitor in future.
Issue Analysis: Marketing department will ensure an updated page and website for new innovation of
product. Lapter will do sampling about the Product and what improvement will be needed.
Changing demand of consumers
Consumers has different preferences that might affect the profitability of the Lapter. This might result to
more entrants into the market and change consumer preferences.
Issue Analysis: Their behavior will be studied and their preferences will be meet. As their need changes,
our product aims to improve what is the consumers preferences in that time.

Strong brand name of competitors

Battle of the brand is common in the marketplace and to the business industry. As our brand is new, the
other brand might target this business as we will be a threat to their business too.
Issue Analysis: Marketing department will discover a framework for running more impactful, measurable
marketing campaigns. Thus, we will pour resources into driving awareness around a Lapter and to our service
too goes up.