Business Proposal

Proponent: Mark Ariel D. Malto

Ownership: Sole-proprietorship
Name: Poseidon’s Ice Cream Food Cart

Products Description

Everybody loves ice cream, no matter what the season! Poseidon’s Ice cream is a one-stop food
cart that will surely catches costumer’s attention as it promotes one-of a-kind and fresh idea of
fishery-flavored products. The odd dessert comes in unique flavors like Acetes Ice cream
(shrimp flavor), Loligo Ice cream (squid flavor), Portunus Ice cream (crab flavor), Scombrus Ice
cream (tuna flavor), Crustacean Ice cream (shrimp and crab mix flavor) and Pelagic Ice cream
(squid and tuna mix flavor).

Healthy conscious consumer will prefer the product for its nutritive value. Shellfish-allergic
costumers can prefer other flavors such as Loligo, Scombrus and Pelagic Ice cream. The product
doesn’t need to be kept frozen or preserved as it is made as the costumer purchase. Its
innovativeness will surely have an overwhelming customer and market appeal making the
enterprise profitable.

Objectives

 To produce enterprise introducing fishery-related products

 At least 50% initial investment must recover in first four months of business
 Make long-tern relationships and profitable with customers
 Provide healthy ice cream
 Make courteous, loyal, sincere and environmental friendly environment image in
customer’s mind

Target Market

The food cart will be located inside Sorsogon State College – Sorsogon City Campus Canteen
which has more than 5, 000 population of students and employees from college alone plus the
students and employees of SSC Laboratory High School. Ice cream can be provided at all age
groups and social class.

Competitors
There is no key players inside the campus canteen since no other business of this type currently
exist in the college.. However, well-advertised and established ice cream producers can switch
buyers easily. Through one-of-a-kind Poseidon’s flavour choices can limit this costumer trend
and can create its signature brand. Changing customer preferences and satisfaction will achieved
through promoting new flavors in the future. Prices will also be competitive ewith those of the
competition.
Market Strategy

Our product will include features that contains the combination of both health and hygeine
keeping in mind the individuals requirments in terms of taste. Our product will be tailored to
individual needs (desired taste) but promotion will attract all of them collectively. Furthermore
we will be following pull strategy and approach our end users ourselves with the help of various
promotional activities.

The enterprise will not first overload the business with expensive assets to create a minimum
investment and to generate high income rates. Existing assets will b at full use before acquiring
additional ones. Strong innovation will be utilized with easy product availability.

Sales Strategy

Direct marketing will be the sales strategy, meaning no intermediary is involved. Probably, many
groups will be interested in trying these kinds of new products. The important fact is that they are
not only themselves who will seek for the products but will also refer their fellows, technique
which can be useful in product promotion. Through this we can give special discounts such as
for every purchase of 3-servings any flavors of ice cream one serving would be absolutely free.
We will arrange these kinds of discount activities’ on timely basis to keep an edge over our
competitors. Likewise, we will be advertising mostly through print ad campaign and sometimes
through online to capture large audience in lowest possible cost.

We will try to give them as much joyful and healthy environment as we can. We try to position
ourselves as courteous, loyal, sincere and environmental friendly people. Additional flavors will
be introduced such as mussel and seaweed flavour depending on the market trends.

Market Entry Time

Company aims at commencing its operations in December 2016. Its financial year will end at
January 2017. During the first year the business will be targeting the academic calendar of the
college mainly from the months of June to March.

Legal Plan

All necessary business permits from DTI (Php 1, 000.00), BIR, barangay (Php 1,000.00 if
required) and municipal/city hall (Php 4, 000.00) and the college institution will be secured
before starting operations.

Staffing

The owner will be the manager (likewise acting sales representative). Another sales
representative will be hire to assist him with the operation. The business will require minimum
supervision since all the products are easy to make.
Manager
 He will verify the business accounts and make a detail plan about current performance
with desired performance
 He will check the current business performance and prevent or remove the upcoming
problems
 He will check the performance of sales representatives
 He needs to take Customer feedback about product & services and create changes
according to them

Sales Representative
 They welcome the walk in customers take orders, receive cash and serve product to them.
 They need to deal with customers calmly and politely.

Salary and Wages

Head Salary
Position
Count Monthly Annually
Manager 1 Php5,500.00 Php66,000.00
Sales Representative 1 Php4,500.00 Php54,000.00
Php10,000.0 Php120,000.0
TOTAL 2
0 0

Operations

The Poseidon’s Ice Cream Food Cart business will be requiring a Bigger High-End Cart to be
constructed and be customized with the specs of wood, formica, analok edges, lights, drawer and
cabinet lock key, interior paint and wheels approximately Php 50, 000.00. The 4.5 x 2.7 x7 ft cart
is presentable, durable, portable and easy to manage.

The product preparation is easy and does not require complex training. A single BQL – 808 -1
Soft Ice Cream machine can produce 2+1 flavor, thus for 6 flavored products, 2 machine is
required. Its production capacity is 11 – 16 kilo per hour with counter indicating the servings of
ice cream has been sold. Homemade pulverized flavors will be mixed through the machines
according to ice cream-flavor ratio.

The business will only require a 2 x 2 meter working space including the cart and equipment
depicting small rental fee and flexible operation.

Funding Requirements

The mode of finance will be from derived from loan of Development Bank of the Philippines
(DBP) under the project Credit Line for Micro, Small and Medium Enterprises (CLMSME)
amounting Php 583, 094.50 based from the calculated Total Project Cost for 1 month.
SWOT Analysis

Strengths Weaknesses
 Human resource expertise or  Intense workload for the employees
educational background in ice cream  Newly introduced from the market
production is not needed  Initial star-up cost will be large and
 Food cart location is at reach of take a large amount of capital
costumer  Shellfish-allergic consumer will
 The ice cream machine is easy to lessen the costumer size
operate, convenient and efficient
 Compared to other business, it is
relatively simple to operate
 Softer and tastier products compared
to frozen ice cream
 It has a low food cost
 Since it is easy to prepare, speed of
service maintains optimum level to
keep up with high costumer
 Food cart is easy to maintain and clean
 Food cart only requires small working
space
 The product is an ideal product for
health-conscious consumer
 Raw materials for flavour production
is at proximity in the market
 Low price will benefit the sales
forecast
Opportunities Threats
 First to introduce fishery-flavored ice  First established and famous national
cream ice cream business producers will be
 Developing a differentiated product the great competitors to Poseidon’s
that meets market trends will provide Ice cream market share trying to
greater profits acquire
 School canteen has high costumer  Seasonal-market of the product will
number ensuring a high profit affects its sale
 No product storage is required