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Build business, not an

invention.

1. Focus on 'you', not 'I'.

2. Analyse idea wrt to its market and need.

3. Reach out to consumers or companies if they are unaware of what you are trying
to sell.

4. Decide who you are targetting.

5. SWOT Analysis.

6. Market Analysis and marketing plan

7. Financial Plan.

8. Business Organisation.

9. Do not invent the customer, target the existing groups.

10. Financial statements.

11. Expand the company according to the market .

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