Digital Marketing Training Material

Edupristine

5 in 1 Digital Marketing Course

1. Digital Marketing Master Program: It is a program that helps you to learn online marketing.
Get hands-on training on 40+ Industry Must-Know tools, and 35 Most important modules
from best of the industry trainers, along with 15+ Industry-wide valued certifications.
a. Provides an ecommerce website to each of the participants to do practical’s in the
session. For website deployment, an on-boarding session will be conducted before
actual classroom sessions and following things will be done:
i. Participant must choose a domain name for his/her website
ii. Select a website template from the given options
iii. Complete the registration formalities to deploy/launch the WordPress e-
commerce website
iv. Create one business email account
b. Provide Google Ads (AdWords) Access with budgets to run ads
c. Provide FB manager access with budget to run ads
d. Course Completion Project
e. DMA UK Membership

2. Soft Skill Training: This training will take care of

a. Impressive Self-introduction and Business Communication Know-how
b. Interview Preparation Mock-ups
c. The Art of Pitching and Client Oriented Strategy
d. Presentation Skills

3. Career Services - Placement and Internship Assistance

4. After Course Engagement (ACE)
5. Digital Library

Career Services - Placement and Internship Assistance

• Placement: We prepare you for interviews, help update the resume, share your profile with
companies, and arrange interviews.
• Internship: EduPristine, unlike other institutes, has come up with its most unconventional
after program facility of 'ASSURED INTERNSHIP ASSISTANCE' with companies into the
domains like Real-estate, marketing agencies, investment firms, banks, Electrical &
Technology Companies, and other MNC's. So, when you walk away with the EduPristine
Digital Marketing Master Program certificate, you already have a practical experience
combined with soft skills and an assured internship at hand.

o Interview Prep Content and Mind Maps: Interview prep content and Mind Maps
will represent the overview of activities a marketer does in a particular module, its
flow, its connection and expected outcomes. This can also we used as a tool to
revise a module in just a few minutes. Mind Maps is a kind of cheat sheet providing
Helicopter/ Birds Eye View of concepts.

After Course Engagement

• Special Sessions: Also, be informed that we also have After Course Engagement (ACE)
program, which keeps you connected to us even after the course completion via
opportunities to attend the special sessions on hot marketing topics, new marketing tools
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and platforms. Special Sessions Example: Influencer Marketing and Messenger BOT
Marketing, so do regularly check our emails and register for it for such special session.

• Case Studies: Also give you access to brand case studies. The case studies are from industry,
showcase how a brand or company used SEO, SEM, Social Media, or combination of
channels to achieve their targets. The more you read case study the more you will know the
strategy, the more you will know the usage of Digital platforms which will help you
implement the same in your work.

• STUDENT DISCUSSION FORUM: Additionally, you get access to STUDENT DISCUSSION

FORUM to raise your query and get answered by our experts.

Digital Library

• The Digital Library has exclusive video lessons from passionate digital marketers; specially
picked, planned and designed to help you dive deeper in the (online) marketing ecosystem.
This library is accessible from your "Learning Management System (LMS)." List of Video
lessons are given below:

Details of 35 Modules (Click to Return Back to TOP)

1. Overview of Digital Marketing

2. Website Creation and Audit
3. Website Planning and its usages in marketing Mix
4. Search Engine Optimization (SEO) – On-Page
5. Search Engine Optimization (SEO) – Off-Page SEO (including Back Linking)
6. Search Engine Optimization (SEO) – Local SEO & Google My Business Listing
7. Blogging and its SEO Benefits
8. Technical SEO – CDN and Cache
9. Google Search Console – Webmaster and Website Audit using SEMrush
10. Real-time analytics and mouse tracking using heatmap
11. Content Marketing
12. Mobile Marketing and Optimization
13. Mobile First Strategy Vs Desktop First Strategy
14. Accelerated Mobile Pages (AMP) and its importance
15. Native Mobile App Vs Web App (Progressive & Responsive)
16. App Store Optimization (ASO) and Performance Tracking
17. Search Engine Marketing – Pay Per Click
1. Search Advertising
2. Display Advertising
3. Video Advertising
4. Shopping (Product Listing) Advertising
5. Universal App Ads
18. A/B Testing and Monitoring
19. Remarketing Strategies and Campaigns
20. Campaign Performance Evaluation
21. Over the Top Marketing (OTT)
22. YouTube Channel Management & Video Ads
23. Facebook Marketing
24. Instagram marketing
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25. LinkedIn Marketing
26. Twitter Marketing
27. Quora Marketing
28. Social Media Management Tools
29. Online Reputation Management
30. Email Marketing and Lead generation
31. Marketing Automation
32. Affiliate Marketing
33. Funnel Marketing and Growth Hacking
34. Web Analytics – Google Analytics
35. Conversion Rate Optimization (CRO)

Digital Library – Collection of Advance Marketing Video Lessons

Performance Marketing Messaging Framework – 2.5 Hours

• Crating a Brand Messaging Roadmap

• Identifying your brand story
• 7 Core Elements of a story
• Creating marketing Message that go with the brand story.
• Getting your brand message across your customers

Double your online marketing Traffic & conversion - Performance Marketing – 2 Hours

Performance marketing has completely changed the way companies advertise and sell products. It
has also impacted the way we measure the success of marketing campaigns. In the past, attribution
was nearly impossible, the new age of data-driven marketing has given advertisers valuable insight
into their campaigns thereby helping in measuring the performance of everything, from brand reach
to conversion rate.

• The Content Marketing Framework

• Creating content that asserts Brand Positioning
• Identifying the target audience
• Building an Integrated Content Marketing plan
• Introduction to the Customer Decision Journey and its stages
• Understanding the Media Mix as per Consumer Journey
• Aligning your messaging with content
• Conceptualizing Figital Marketing
• Leveraging Influencer Marketing
• Conducting messaging spectrum analysis
• Conducting PAP (prospect awareness pyramid) analysis
• Data-driven attribution and Heuristic analysis
• Customer value optimization
• Creating a segmentation strategy
• Defining your goal, audience, and message
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Facebook Bot Marketing with Mobile Monkey – 2 Hours

• Overview of ChatBots in marketing

• Introduce the Facebook Messenger on Company Pages
• Setup the ChatBots on Facebook which is known as Facebook Messenger Bots
• Convert the Facebook Messenger to Facebook Messenger Chatbot
• Add the intelligence to the Bot using Mobile Monkey
• Add the Messenger BOT on the FB page as well as on the website
• Validate and check the automated responses/messages from BOT
• Future business benefit of this cutting-edge technology

Media Planning and Buying – 2 Hours

• What is Media Planning & Buying?

• How Media Planning is done? The Process
• Steps Involved in Media Buying
• Research Involved in Media Planning & Buying
• The eco-system and terminologies
• Case Study - Plan and create the Budget for Media Buying

Influencer Marketing – 3 Hours

• Introduction to Influencers
• Understanding Influencer Marketing principles
• Types of Influencers - Macro, Micro and Customers
• How to Find the Influencers?
• Principles of identification
• Finding and engaging with the Influencers
• Finding Influencer contact information’s
• Influencer outreach and its tools
• BlogMint
• Grapevine
• Tools for Influencer Marketing
• BuzzSumo
• FollowerWonk
• LittleBird
• InkyBee
• GroupHigh
• Measuring Influencer Marketing
• Influencer Marketing KPIs
• Budgeting for Influencer Marketing

Google Tag Manager (GTM) – 7 Hours

• Beginner Module
o Introduction to GTM and its need
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o How GTM works?
o Set Up and Install the GTM
o Define Tags and Triggers in GTM
o Add Variables and Data Layers
o Optimizing a GTM account& Create the Workflows
o Scripts
o Pixels
o Cross-domain tracking
o Tag sequencing
• Intermediate Module
o Engagement tracking
o Ecommerce tracking
o Advanced user tracking with IDs
o Custom dimension and metrics
• Advance Module
o Variables in GTM
o Types of variables
o Event tracking (videos, file downloads, button clicks etc.)
o Setting up Form Tracking (lead generation) in GTM
o Understanding the Data Layer
o Advanced tips and tricks used by marketers

Advance Optimization of the Facebook Business Page – 2 Hours

• Optimization technique to create highly engaging Facebook page for business

• Design the workflow involved in building a highly engaging Facebook page
• Implement the optimization strategies to reach the ideal audience and utilize the recourses
tactfully
• Identify the types of Facebook content that the audience responds to, allow businesses to
attract and keep highly engaged fans

This lesson is a great add-on to our Facebook Marketing training covered in the SMM session.

YouTube Channel Management, its SEO and Monetization – 6 Hours

• Introduction to YouTube
• Creating your Youtube and Adsense Account
• Editing and Customizing the Channel
• Channel Basics Analytics
• Ensuring High Audience Retention
• Getting High CTRs
• Importance of Likes, Comments and Subscribers
• Monetization - Making Money with Your Videos
• Passing Youtube's Monetization Review
• Basics of Uploading Videos
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• Scheduling Uploads
• Importance of SEO, Titles and Writing Good Description
• Creating and Editing Youtube Videos
• How to make Engaging Videos
• Creating Viral Content
• Strategy for Creating Viral Videos
• How to Become an Epic Content Creator
• Other Ways to Monetize
• Avoiding Copyright Issues

This lesson is a great add-on to our YouTube Marketing training covered in the OTT Marketing.

Web Monetization and Google AdSense – 1 Hours

• What is Monetization?
• Different ways to monetize online property
• Overview of Google AdSense
• Why should you try AdSense first?
• AdSense vs AdWords
• Registration of AdSense Account and its conditions
• Walk through the LIVE AdSense Dashboard
• Create Ad unit, get code and integrate it on the website
• Allow or block Ads related to specific websites, industry, theme
• Track Performance Reports

Web Monetization using Double Click for Publisher (DFP) by Google – 1 Hours

• Overview and Setup

o DoubleClick Search overview
o Setup the Account
o Manage users and settings
o Timeline for getting started with DoubleClick Search
• Manage Campaigns
o Create and edit campaigns
o Sync changes from the engine into DoubleClick Search
o Automate your workflow
o Remarketing
o Experiment with ad copy
o Test landing pages
• Automate Bidding
o DoubleClick Search bid strategies
o Create and apply cross-engine bid strategies
o Create and apply DoubleClick Search bid strategies
o Evaluate bid strategy performance
• Measure Results
o View and customize reports
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o Save, download, or schedule a report
o Create and apply labels

For better understanding, DFP lesson should be learned after lesson on Google AdSense

WordPress Website Development – 5 Hours

• Setting up a brand-new website (includes buying a domain and hosting)

• Installing WordPress – Locally as well as Online Hosting
• Installing SSL encryption for your website
• Creating your official email addresses
• Publishing pages and posts
• Optimizing the site for speed
• Implementing the best SEO plugins
• Setting up Cloudflare
• Integrating Social Media plugins
• Integrating with MailChimp
• Safeguarding your website from hacking and spamming attacks

Optimizing Your Martech Stack (Marketing Tech Stack) – 2 Hours

Marketing can be daunting. To make sure that you can focus on the right strategies and get the
results you are expecting, you need the right set of tools. A marketing tech stack (martech) is a
group of technology-based tools (including SaaS platforms, traditional software, social media tools,
etc.) that marketers use to efficiently and effectively execute marketing activities, across different
channels.

In this session you will learn:

• Choosing and setting up the right tools.

• Integrating various tools to have them working together.
• Setting up processes and systems to effectively analyse customer data.
• Automate your entire customer journey and optimize lead gen systems.
• Tracking leads and enabling lead scoring mechanisms.
• Getting more conversions with less hassle.
• Enabling actionable data-driven analytics

Graphic Design for Marketers - 2 Hours

• Using Canvas
• Using Photoshop

LinkedIn Personal Profile Optimization – 1 Hour

• Best Practices in creating personal LinkedIn profile

• Optimizing the profile
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Additional Information

Course Completion Project

For this project each participant chooses a brand of their choice and formulate a comprehensive
Digital Marketing plan working in the position of a Digital Marketing strategist responsible to achieve
the goal to boost brand presence, spread awareness and manage conversions in the online space,
thereby taking care of Digital Marketing campaigns and spends.

DMA UK Membership
• All members of The Digital Marketing Association receive the following benefits:

o Newsletters with updates and Interviews from Key Industry Personalities

o Networking Opportunities and Sharing platform
o Discounts on selected Digital Marketing Events and Conferences
o Discounts on selected Digital Marketing Educational Packages

Details of 40+ Tools (Click to Return Back to Top)

1. Ubersuggest
2. AnswerThePublic
3. https://www.spyfu.com (for Competitor Analysis)
4. Yoast SEO
5. Google Search Console
6. www.seomastering.com/trust-rank-checker.php
7. www.seoreviewtools.com/website-authority-checker/
8. MOZ
9. https://mention.com/en/
10. http://buzzsumo.com/
11. RankWatch
12. heatmap.me
13. https://search.google.com/test/mobile-
friendly?utm_source=mft&utm_medium=redirect&utm_campaign=mft-redirect
14. Google AdWords
15. Google Analytics
16. YouTube Ad Tool
17. https://knowem.com
18. https://www.quillengage.com/
19. Goschedule
20. Grammarly
21. Subjectline.com
22. Mail Chimp
23. MX Tool
24. LeadSquared
25. https://www.vcommission.com/
26. https://adalysis.com/
27. Google Merchant Center
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28. AdWords Editors
29. YouTube Ad Tool
30. FB Manager
31. LinkedIn Ad manager
32. Twitter Ad Manager
33. Quora Ad manager
34. Hootsuit
35. Buffer
36. Agorapulse
37. Sprout Social
38. VWO
39. Landingi
40. MonsterInsight
41. WordPress
42. WP Super Cache
43. Jetpack

Certificate Names (Click to Return Back to Top)

1. Google Analytics
2. Facebook Blueprint (Candidate needs to pay the exam fee to Facebook)
3. SEMRush - SEO Fundamentals
4. SEMRush - Technical SEO
5. HubSpot - Email Marketing Certification
6. EduPristine Certificate of Excellence
7. EduPristine Certificate of Participation
8. Adwords Fundamental
9. Google Video Advertising
10. Google Search Advertising
11. Google Shopping Advertising
12. Google Display Advertising
13. Google Mobile Advertising
14. HubSpot Content Marketing Certification
15. YouTube Certification

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