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    Farah Ahmed
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    The document provides guidance on creating a short marketing plan for a chosen company. It lists essential points to include in the plan such as knowing the business, determining the target market, analyzing competitors, setting goals, and developing a marketing strategy through situation analysis including a SWOT analysis of the company, customers, and competitors. It also prompts discussion of a recent advertising campaign that failed to attract its targeted audience and why.

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    The document provides guidance on creating a short marketing plan for a chosen company. It lists essential points to include in the plan such as knowing the business, determining the target market, analyzing competitors, setting goals, and developing a marketing strategy through situation analysis including a SWOT analysis of the company, customers, and competitors. It also prompts discussion of a recent advertising campaign that failed to attract its targeted audience and why.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    11 views1 page

    Mid 1

    Uploaded by

    Farah Ahmed
    The document provides guidance on creating a short marketing plan for a chosen company. It lists essential points to include in the plan such as knowing the business, determining the target market, analyzing competitors, setting goals, and developing a marketing strategy through situation analysis including a SWOT analysis of the company, customers, and competitors. It also prompts discussion of a recent advertising campaign that failed to attract its targeted audience and why.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    1.

    Make a short marketing plan for any company of your choice, which reflects your
    marketing strategy, and how a company uses its resources to achieve business
    objectives including sales targets or customer acquisition.

    Essential Points to be included in your marketing plan:

    ·         Know Your Business

    ·         Determine Target Market

    ·         Analyze Competitors

    ·         Set Goals

    ·         Marketing Strategy

    ·         Situation Analysis

                          SWOT Analysis


                          Company Analysis
                          Customer Analysis
                          Competitor Analysis

    2. In your opinion, which advertising campaign fails to attract its targeted audience recently and
    why? Discuss.

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