Industry Analysis Checklist

● Size of the industry

● Structure of the Industry
o Key players
o Market Shares
● Growth rate over the past 3-5 years
● Expected Growth Rate in the future
● Key Growth Drivers
● Segmental Analysis
o What are the different segments?
o Share of different segments
o Past and the expected future
segmental changes
● Key performance parameters for the
industry
o Ex: For Retail, key Formats, Sales per
Square feet, merchandise mix, Rental
costs, footfalls, conversion, ticket size,
catchment etc
o For IT, they will be Billing Rates,
Utilization Rates, Employee costs,
Verticals, Service lines, export
revenues etc.
● Dynamics of the industry (on what basis
 the competition is happening. Is it New
Product launches, differentiation, costs
etc)
● Critical success factors
● Regulations that affect the industry (if
relevant)
● Imports and Exports (if relevant)
● Recent events : New entrants, new
products, M&As, Bankruptcies, exits etc
● Analysis of Costs and profitability
o Which are the Major costs
o Margins and profitability
● Analysis of Top 3-5 players in the
industry
o Size
o Growth over the last 3-5 years
o Segmental presence
o Market share in each segment (trend
over the last 5 years)
o Financials – Revenue, Profit, Market
capitalization, P/E ratios.
o Ratio Analysis (both operational and
financial ratios) and the strategies
behind them.
 o Segment wise SWOT
o Product comparison of each players in
different segments
o Segment-wise positioning
o Strategic decision taken in the past
and their results (New products, New
markets, M&As)
● Future Outlook