Members of Boards of directors :

John Pearson
Express (since 1 January 2019)
Born in 1963
Member since January 2019
Appointed until December 2021

 Dr Frank Appel
Chief Executive Officer
Global Business Services

 Ken Allen
ecommerce Solutions

 John Gilbert
SUPPLY CHAIN

 Melanie Kreis
Finance

 Dr Tobias Meyer
Post & Parcel Germany
  Dr Thomas Ogilvie
Human Resources
Corporate Incubations

 John Pearson
EXPRESS

 Tim Scharwath
GLOBAL FORWARDING, FREIGHT

DHL (CSR INITIATIVES):

All of our CSR activities are integrated into our
Group-wide corporate responsibility strategy,
“Living Responsibility.”
Our mission as a company already contains a
strong social component – to connect people and
make their lives easier with the help of our
services.
Under the motto Living Responsibility, we focus on
protecting the environment (Go Green), delivering
help (Go Help) and championing education (Got
tech) and support volunteering activities of our
employees (Global Volunteer Day).
Go Green
The transport sector, which also encompasses the
logistics industry, is responsible for 23% of the
world’s energy-related greenhouse gas emissions.
As the world’s largest logistics service provider, we
have a special obligation to minimize the negative
impact of our business on the environment. 

Go Green, our Group-wide environmental

protection program, is how we act on our
responsibility. The main focus of Go Green is to
avoid, reduce and, when necessary, give our
customers the chance to offset, greenhouse gas
emissions (primarily CO2). These emissions
account for the logistics industry's largest negative
impact on the environment. 

The Shared Value proposition plays an important

role in all of our environmental protection
activities. Shared Value means that our
contributions to environmental protection and
society also enhance the success of our business. 

DHL is exploring various measures to reduce its

carbon footprint in India. Additionally, by
supporting local NGOs and social entrepreneurs in
their efforts to provide sustainable energy
solutions primarily to the rural sector, the company
will play a role in reducing the environmental
impact on the community at large.
Go Help
Smart, comprehensive prevention measures and a
state of constant preparedness are absolutely
indispensable to ensuring fast and effective
assistance in the event of a disaster. At the core of
the Group-wide Go Help program is the strategic
disaster management partnership with the United
Nations (UN), which has made Deutsche Post DHL
an important player in the worldwide humanitarian
community. When called upon by the UN, we
support global relief efforts by volunteering our
logistics expertise, our global network and the
personal commitment of our individual employees.

DHL has a Disaster Response Team (DRT) trained

and ready in India, who can provide effective
airport logistics support to humanitarian relief
operations in the country and are now on call 24
hours a day. 

Under the Go Help pillar, DHL also proposes to

collaborate with reputed NGOs, such as Goonj,
Akshaya Patra, Save Life Foundation (SLF),
Sankalp Rehabilitation Trust etc. support to various
causes, for the upliftment of the needy in our
community.
Go Teach
The long-term success, sustainability and
innovative power of our economy and society
depends on a strong educational system and
targeted efforts to develop the next generation of
working professionals. As one of the largest
employers worldwide, Deutsche Post DHL has
established its Group-wide program GoTeach as a
way to improve educational opportunity for young
people and prepare them for the working world.
Through the GoTeach program Deutsche Post DHL
collaborates with established partner: Teach For All
and SOS Children’s Villages. Working together with
partners, our goal is to empower youth from all
socio-economic backgrounds develop their
potential, learn skills and access new opportunities
for their career development.

In India, DHL will look for opportunities to partner

with local NGO partners, such as SOS Children’s
Villages of India, Teach For India (TFI), The
Akshaya Patra Foundation, Safe Life Foundation,
Sankalp Rehabilitation Trust along with others, to
facilitate and improve children and young people’s
access to educational opportunities, employability
and better health.
TECHNICAL DEVELOPMENT &
COLLABERATION :
Technology is a fast-paced industry characterized by
constant innovation and short product cycles. It is made
up of large corporations, niche players and up-and-coming
heroes. Competitive markets are the norm, with ever-
falling product prices requiring effective cost management.
With change the only constant, technologies are
converging, sales and distribution channels shifting, and
new markets opening up all the time. Several disruptive
new technologies will further fuel the pace of change. This
is why Technology is one of the focus sectors for DPDHL.

We’re helping technology customers streamline their

supply chains, squeeze out costs, improve CO2 efficiency,
and go to market faster – whether it’s bringing
semiconductors from Asia to Europe in a more efficient
way, consolidating shipments of flat screen TVs from
Poland to Western Europe, or managing complete
inbound to manufacturing supply chains. We’re also
sharing these best practices with other customers to show
how they can achieve further savings. And, as customer
needs change, we’re listening carefully, so we can come
up with proactive solutions. Our focus on the sector at
DHL is really starting to show dividends for our customers.

We recognize that the technology industry encompasses a

diverse range of subsectors – from mobile devices to
network infrastructure, with semiconductors, consumer
electronics and PCs in between – and that the supply
chain requirements of each is distinct. Over the last couple
of years, we’ve been working with customers to
understand and address these specific requirements
better, and now we have fine-tuned propositions tailored to
each subsector.

DHL has a strong footprint in the technology sector, built

on long-term customer relationships, global presence in
mature and emerging markets, and a broad range of
solutions and services delivered by all business units in
the Deutsche Post DHL Group. Add to this our
experienced technology community with proven supply
chain expertise and I think we have a pretty good shot at
realizing our goal to be the logistics provider for the
technology industry.

Rob Siegers
President Global Technology
DHL Solutions & Innovation

RECENT MERGES AND AQUISTION

At the time, DHL Worldwide Express had more than 71,000
employees worldwide. A pioneer in global express
shipping, DHL's international network linked over 220
countries and territories. DHL became a wholly owned
subsidiary of the Group in December 2002 after Deutsche
Post acquired the remaining shares from two investment
funds and Japan Airlines.
Deutsche Post acquired the British logistics
company Excel for 5.5 billion euros. At that time,
approximately 111,000 employees worked for Excel in 135
countries. Excel specialized in providing transport and
logistics solutions for key customers. The company
concluded the first half of 2005 with a 55 percent leap in
profits to 172 million pounds (251 million euros).
Deutsche Post took a majority stake in Williams Lea,
a business process outsourcing (BPO) provider specializing
in document management and mail services.
In July 2011, DHL acquired Tag Worldwide, an
international provider of marketing execution and
production services.
In 2017, DHL sold the combined Williams Lea Tag
business to Advent International.
In May 2018, DHL Supply Chain strengthened its
presence in Latin America by acquiring Colombian
logistics company Suppla Group. At the time of the
acquisition, Suppla employed over 4,500 employees in 25
cities of Colombia.

KEY ALLIANCES :
Lufthansa and JAL, cargo powerhouses in their own right,
would finally be able to pierce the higher- yielding, fast-
growing parcel and document market that had always
eluded them. DHL's non-U.S. unit, the biggest component
of the DHL network, would have access to the two carriers'
far-flung international networks, and would be able to
obtain preferential space and rates.Three years later, the
companies, along with Nissho Iwai, a Japanese trading
house also involved in the partnership, still seem to be
feeling their way along. A "synergy committee" made up of
the four companies met in early October in Brussels,
Belgium, and will confer on a regular basis. But as
Joachim Haas, Lufthansa's cargo manager for the
Americas and a member of the synergy committee, put it,
"I have about 100 items still on my list" that have not been
dealt with.

FINANCES

Indeed, most of the action appears to have been on the

financial side. In June 1992, Lufthansa and JAL each
raised their stake in DHL to 25 percent from 5 percent,
while Nissho Iwai tripled its investment to 7.5 percent,
moves that give DHL a fat war chest estimated at $500
million.
Currently, each airline owns 1 percent of DHL Airways,
and Nissho Iwai controls 0.5 percent. Starting in
December 1994, DHL International can buy up to 20
percent of DHL Airways.

From an operating standpoint, events haven't moved

nearly as fast. Lufthansa and DHL have teamed up for a
same-day delivery product in Germany, while DHL leases
space aboard two of Lufthansa's Boeing 737 quick-change
freighters to move its overnight shipments around Europe.
Lufthansa operates the aircraft, but DHL charters a large
portion of the space and controls the night

DHL uses its fleet of Boeing 727 freighters to distribute

JAL's international heavy freight to U.S. destinations.
Beyond that, however, the two companies have done little
as a result of the alliance.
Mr. Foley said the three companies are sharing facilities in
some cities and coordinating administrative functions
when it's appropriate. He also said DHL will lease space in
JAL's new cargo facility at New York's John F. Kennedy
International Airport. The facility is set to open in the
spring.

STATEOFRELATIONSHIPS

Some forwarding executives worry that, in the long run,

their relationships with Lufthansa and JAL will suffer as
DHL assumes a larger role in the two carriers' operations.
"It's always a concern when two companies take a stake in
each other, and that one company may be given
preferential treatment over others that are not involved,"
said Samuel A. Schotsky, senior vice president of
marketing for Lep/Profit International, the U.S. arm of a
British transport concern..

Mr. Smith said the future of the alliance could have a

profound impact on the fate of U.S. companies like Emery
Worldwide, Burlington Air Express and Airborne Express,
companies that fly their own freighters domestically but
mostly operate as freight forwarders internationally.
Should the alliance succeed, he said, other large foreign
carriers may be tempted to try to pick off one of those
companies, he said.
ORGANISATION STRUCTURE:

Company management
______________________|__________________
Finance Human Resource| Logistics
____________________|_______________ |
Division A Division B Division C |
| | | |
|__Production | | |
| | | |
|__Marketing | | |
| | l l
| ____________v_____________v______|
|__ Logistics Logistics Logistics
|
|__ Administration
GEOGRAPHICAL FOOTPRINT :

DHL HEADQUATER :
DHL Express's global headquarters are part of the
Deutsche Post headquarters in Bonn. Headquarters for
the Americas are located in Plantation, Florida, USA, while
its Asia-Pacific and emerging markets headquarters are
located in Singapore, Malaysia, Hong Kong, and China.
DHL CERTIFICATES :
DHL Express, the world's leading international
express services provider, has acquired ISO
certification on environmental management system
(ISO 14001:2015) from the International
Organization for Standardization (ISO) for its
excellence in green management system.
In line with Deutsche Post DHL Group’s aim to
reach zero emissions by 2050, DHL Express has
been regularly monitoring carbon dioxide
emissions by measuring energy used for
operations, and has been running a variety of
carbon reducing programs across the company. In
particular, DHL Express has been introducing Draw
Bar trucks to increase capacity and electric
scooters to reduce fuel usage, and has been
operating Network Operation Efficiency Platform
(NOEP), telematics technology and eco-drive
education to improve fuel and carbon efficiency.
Furthermore, newly added facilities are equipped
with environmentally friendly technologies such as
solar power panels, and DHL Express has been
actively carrying out voluntary tree planting
activities and energy saving campaigns. Through
these dedicated efforts, DHL Express Korea has
improved carbon efficiency by 30% in 2014
compared to base year 2009, and plans to improve
efficiency by 50% until 2025.
In addition to the ISO certification, DHL Express
has also achieved the ‘Green Logistics Company’
certification by the Ministry of Land, Infrastructure
and Transport (MOLIT), ‘Green Climate’ award by
the Ministry of Trade, Industry and Energy
(MOTIE), and ‘Korea Green Management Award’ by
the Ministry of Environment.

DHL NAME :
DHL: Dalsey Hillblom Lynn
DHL stands for Dalsey Hillblom Lynn. It is a
German logistic company providing international
shipping and courier services. Its name is derived
from the initials of the last name of its founders;
Adrian Dalsey, Larry Hillblom and Robert Lynn. It
is headquartered in Bonn, Germany.
DHL ORIGIN :
Adrian Dalsey, Larry Hillblom and Robert Lynn, three
ambitious businessmen from San Francisco, founded DHL
in 1969.
They initially started by transporting customs documents
by air. As a result, the time taken for customs to process
freight shipments was dramatically reduced. The first
flights tended to be between San Francisco and Honolulu
but the network was later expanded to all corners of the
globe. Since 2013, DHL has been the market-leader with
respect to international express deliveries and logistics.
o DHL was established by Adrian Dalsey, Larry
Hillblom and Robert Lynn in 1969. It started
working as a door-to-door express delivery
service and transporting documents between
San Francisco, California and Honolulu, Hawaii.
o In 1970, it had around 40 clients and it
extended its services to include Ohio, Portland,
Guam and Los Angeles.
o In 1973, it commenced its services in New
Zealand, Indonesia, Taiwan, Malaysia, Thailand
and Fiji.
o In 1979, it was operating over 360 service
centers and serving more than 85,000
customers.
o In 1984, the first automated customer service
system was established in Washington DC,
USA.
o By 1988, it was operating in 170 countries with
employee strength of around 16,000. DHL
Budapest was also established in 1988, after
the joint venture of DHL with Hungary-based
transport company, Hungarocamion.
o In 1990, DHL signed a Global Transport
Alliance with Japan Airlines, Nissho Iwai and
Lufthansa Cargo.
o In 1996, it opened a high-tech Express Logistic
Centre in Singapore and introduced internet
based system to track shipments.
o In 1998, Deutsche Post AG acquired shares in
DHL to align its European ground-based
services with DHL.
o In 1999, DHL launched the DHL WAP Track, a
tracking service for WAP-enabled mobile
phones and devices.
o In 2001, it announced the formation of a new
UK airline.
o In 2000, DHL launched the global SMS tracking
service to enable its customers to track the
shipments via text messages.
o In 2002, Deutsche Post World Net acquired the
majority (51%) of DHL shares and owned the
DHL.
o In 2003, Deutsche Post World Net consolidated
the entire express and logistic services of DHL
into one single brand, DHL.
o
 DHL LOGO :
The DHL logo hasn’t changed that much over its more than 50-
year history. And yet, although it has preserved its basic
structure and style, there’s still certainly been an evolution
regarding the colour scheme and the design of the elements.
Meaning and History logo

the company was established in 1969, its roots can be traced

back to the early 1960s. For the company co-founder Larry
Hillblom, it all started as a job of a courier he did when studying
at university. After he graduated, he started DHL together with
two co-founders.
Today, DHL is a division of the Deutsche Post AG and is
considered the world’s largest logistics company operating
around the world. It earns about €1.5 billion annually.

1969–1983

1983–2002

2002–now

Symbol in 1969-2002

The very structure of the logo has always remained pretty

consistent. The letters “DHL” have been bold to make them
better legible and italicized to add some dynamism. Also,
there’ve always been additional elements to create a sense of
speed.
On the original logo (1969), the company name was white,
while the background was bright red. Each letter was separated
by a white line.
In 1983, the company started its intra-US expansion , which
coincided with the introduction of a new logotype. This time, the
color grew calmer: the bright red was replaced by a muted
darker shade. Also, the color scheme was inverted: the letters
were now dark, while the background was white. There’s every
possibility that this move was supposed to make the logo better
legible without the need to spend so much paint.
In addition to the colors, the designers also slightly altered the
shape of the letters introducing the iconic “D” with an elongated
top. All the letters now consisted of two parts. The three stripes
on both sides helped to create a sense of motion. Also, as the
brand was to be introduced to more and more new customers,
the lettering “Worldwide Express” became part of the logo,
which was to explain the company’s business to those
unfamiliar with the DHL abbreviation.
Emblem since 2002

By 2002, the company was purchased by Deutsche Post and

became its division called Express. The ownership change was
reflected in the introduction of an updated look, which was
developed by Nitsch Design.

The highly customized letters appear to be based on typefaces

from the Frutiger and Minion families.
Colors

The bright yellow and red featured on the DHL logo are close to
Pantone 116 and Pantone 200.

DHL MEANING :
DHL
International shipping, courier, and packaging service.
DHL was established in 1969 by Adrian Dalsey, Larry
Hillblom, and Robert Lynn. The name DHL is derived
from the first initial of each founder's last name.
DHL SLOGAN & TAGLINE :

 We keep your promises.

 Excellence. Simply Delivered.
 We offer that same dedicated service and
customer support within the U.S.
 Competition. Bad for them. Great for you.
 Yellow. The new Brown.
 We move the world.
DHL NEWS :
 DHL Express hikes annual shipment price for India by
6.9% from Jan. 1, 2020
September 20, 2019: Express service provider DHL
Express has announced an average average
shipment price increase of 6.9 percent for India,
effective January 1, 2020.
The price increase may go up to 15 percent for
shipments of cross border e-commerce, owing to
higher costs of delivery.

 MILESTONE ON THE WAY TO THE “GREEN

ZERO”: 10,000 CLIMATE-PROTECTING
STREETSCOOTERS ARE NOW IN SERVICE
Press Release: Cologne, 08/30/2019

Andreas Pinkwart, the Economics

Minister of the German state of
North Rhine-Westphalia, and
Tobias Meyer, the Board of
Management member who
oversees Post & Parcel Germany,
present the 10,000th StreetScooter at the DHL
delivery base Cologne Ehrenfeld
  DHL Express introduces recycled eco-uniforms
for the GCC
DHL is working with Nouveau to create high quality
uniforms from plastic bottles that are identical to the
current uniforms.
17 September 2019

Photo: DHL Supply Chain

 DHL partners with Convoy

and Turvo to advance
digitization efforts

New partnerships and sophisticated

robotic process automation (RPA) will
produce more efficiency, reduce
operating costs and improve service
levels for customers
Fleet Owner Staff | Sep 16, 2019
  DHL Express is betting big on ecommerce
engine to help Indian SMEs find foreign markets

DHL Express, under a new global CEO, is betting on

ecommerce to help Indian SMEs find foreign markets.
By Suman Layak, ET Bureau | Updated: Aug 04, 2019,
07.39 AM IST
Soon after Ken Allen handed the baton
of DHL Express to long-time colleague
John Pearson in January.
According to him, if one were to take all
global trading points and organise trade
routes so that each destination pairs with
every other destination, one would find that 25% of these
routes have never seen any international trade.
DHL INFOGRAPHICS :
DHL DIGITALFOOTPRINT :
Dhl website : https://www.dhl.com/en.html
 DHL ON INSTAGRAM:
https://instagram.com/dhlexpress?
igshid=1aemzki03hx9

DHL TWITTER :
https://mobile.twitter.com/dhlexpress?lang=en
DHL FACEBOOK :
https://m.facebook.com/dhl/

DHL YOUTUBE :
https://www.youtube.com/user/dhl
DHL GLOBAL FOOTPRINT :
DHL PRODUCT MIX :
DHL BRAND VALUE :
Brand Finance published an annual report to evaluate
brands based on their value on the market. In 2018 UPS
retains its position as the most valuable logistics brand in
the world, while German DHL places itself in the fourth
position.
DHL TARGETING AUDIENCE :
Differentiating targeting strategy is used by DHL to
understand and strategize its deliverables accordingly. It
has always positioned itself as a company with global
footprint; hence it uses user benefit
based positioning strategy to position itself as a customer-
centric business house.

DHL works closely with the companies in core sectors like

Life Sciences & Healthcare, Technology, Energy,
Automotive and Engineering & Manufacturing. Like in Life
sciences sector only it has 4900 life sciences specialists,
more than 160 pharmacists, Clinical trial depots in 24
countries and global warehouse footprint in 60+ countries.
Working closely with customers for delivering customer-
centric supply chain solutions have helped the company in
being competitively ahead of its competitors. Providing
customised logistics solutions & value-added services
along with the different set processes in the entire supply
chain is what makes its integrated
distribution channel effective & efficient. DHL express
worldwide has more than 255 dedicated aircraft which
cater to more than 3 million customers across the globe

Changing economic scenario, increasing cross-border

business opportunities, changing government regulations,
the opening of economies/ markets for foreign players in
various sectors in the developing nations and increasing
competitions, transportations of short product life cycles/
shelf life are some of the factors affecting the operations of
the companies in this industry.

DHL ADVERTISING CAMPAIGN :

(Leading logistics brand DHL has turned sentimental to
develop a deeper connect with consumers. 
In its ad campaign during the Indian Super League (ISL),
the brand spoke right to the end consumer to highlight
how DHL not only delivers shipments but also delivers joy,
delight and most importantly hope. The brand’s
communication moved from ‘Right place, right time’ during
the 2017 ISL to ‘Where there is a will, we are the way’ in
2018. )
Explaining the insight behind the new approach, Sandeep
Juneja, Vice President - Commercial, DHL Express India,
said, “Today with e-commerce, the consumers are
intricately connected with the shipping experience as they
eagerly await their packages. Our current campaign allows
us to directly connect with the emotions of these e-
commerce consumers.” The brand has taken this
emotional route in a quest to drive a deeper connect with
consumers. 
In fact, DHL is not the only logistics brand to craft
communication around the joy of receiving packages.
FedEx too used the same insight for its September 2018
campaign ‘We deliver possibilities’. Logistics companies
struggle with communicating their brand promise to
consumers because they “don’t have a physical product to
sell. It is a service and thus an experience that we are
selling,” says Juneja. So the approach for a logistics brand
is to convey “imagery of the experience and our brand
promise.”

DHL ADVERTISING APPEAL :

The latest ad campaign during the ISL took a rather
sentimental route. Does the core value proposition of
a brand take a back seat in this content-driven
communication approach that many brands are trying
to use?
If we observe the business that DHL Express is in, we are
delivering emotions with every shipment. When we deliver
important component across many seas, machines can
run and aircrafts fly – thus we deliver Delight. When we
deliver a medical shipment for a patient, we deliver Hope.
When we deliver a gift to someone, we deliver Joy. The
list goes on and on. The campaign is therefore aligned
with our purpose of ‘Connecting people and improving
lives’, and our key message of ‘Excellence, simply
delivered’, remain fundamental to our core proposition. 
We have chosen to emotionalise our brand in order to
develop a deeper connect with consumers. And this is
something we do in reality all the time, when we deliver
shipments and the emotions that are tied to them. This is a
perfect segue in to our latest campaign ‘Where there is a
will, we are the way.’ Our core values of speed, passion,
team work and can-do spirit are also woven in the
campaign. So, we are extending our core proposition in an
emotional approach.  
Today with e-commerce, the consumers are intricately
connected with the shipping experience as they eagerly
await their packages. Our current campaign allows us to
directly connect with the emotions of these e-commerce
consumers. Fact is, in an increasingly globalised world,
where millions of consumers are shopping across borders,
DHL makes the shipping experience superlative – ‘Where
there is a will, we are the way’.  

DHL MARKETING MIX:

DHL Marketing Mix (4Ps) Strategy
Marketing Mix of DHL analyses the brand/company which
covers 4Ps (Product, Price, Place, Promotion) and explains the
DHL marketing strategy. The article elaborates the pricing,
advertising & distribution strategies used by the company.
Let us start the DHL Marketing Mix:
Product:
The product strategy and mix in DHL marketing strategy can be
explained as follows:
DHL provides large variety of services through its five divisions.
One of its divisions DHL Express is one of the largest air carrier
in the world. DHL is a courier service basically for urgent and
reliable transportation of documents. Services for rail, road,
ocean and air are provided through DHL Global forwarding.
Transport management, warehousing and value added services
are provided through DHL Supply chain. Most of the E-
Commerce business is heavily dependent upon DHL which
provides its logistic services including delivery of light as well as
heavy parcels. DHL also provides premium service of
temperature controlled storage as well as cold storage for
special products through its matured distribution network. This
gives an insight on DHL marketing mix product strategy and
service offerings.
Place:
Following is the distribution strategy of DHL:
DHL has its its global presence in more than in more than 150
countries. With more than 850 terminals, offices and wear
houses DHL express carries out its operations with a fleet of
over 250 aircrafts. Supply chain division of the company also
operates across 60 countries and has 1590 warehouses and
offices. DHL has something called as Multi-User warehouse
which caters to large number of companies and manufacturers.
These multi-user warehouses are located strategically such that
they are conveniently accessible especially in the industrial
estates. DHL also provides facility of Multi-Story warehouse
which has large number of floors connected by elevators.
This is established in the area wherein limited amount of floor
area is available.

Promotion:
The promotional and advertising strategy in the DHL marketing
strategy is as follows:
DHL promotes its services through television advertising along
with newspapers, magazines as well as makes smart use of
social media platforms such as facebook and twitter. To
improve its visibility, DHL also sponsors for national and
international events such as Formula 1, and world famous
football clubs such as Manchester United. DHL also promotes
itself through campaigns such as Go Green projecting its
services which cause minimum harm to the environment
reducing the carbon emissions. To gain popularity DHL also
engages itself with various government organizations. It is also
part of Make in India campaign by Govt of India.
Since this is a service marketing brand, here are the other three
Ps to make it the 7Ps marketing mix of DHL.

People:
DHL has links with more than 220 countries and engages more
than 300,000 employees to provide reliable and fast service to
its consumers. DHL also engages its employees in various
training programs developing their communication skills and
other skillsets. DHL is a people centric company focusing on its
employees as well as its customers.

Physical Evidence:
DHL establishes its identity through its popular logo yellow in
colour with DHL written over it red colour font. DHL also paints
its logo over its delivery trucks, buildings and packaging
materials. It also pays great deal of attention to brochures,
website, business card etc.
Process:
DHL uses soft trans program to measure the time required for
cargo handling. The information gathered is used to inform the
customer about their freight. Questionnaires are used by the
company to measure the customer satisfaction. Customer visits
and sales reports are recorded through I-sell program. DHL also
has special services for different industries depending on the
industry. High cost is incurred to maintain the customer loyalty
even in case of mistake committed by the customer. This
summarizes the entire DHL marketing mix.
DHL BRAND AMBASSADOR:
Everyone’s current favourite football champion, Mohamed
Salah, was just named brand
ambassador once again. Last
Wednesday the 23rd of May, the
world’s leading international
express provider, DHL Express,
announced their new
partnership. The organization
held a press conference in
Cheshire, England, where the
partnership exclusive to the
MENA region was announced.
The main reason behind this partnership is that DHL believes
that the football star’s qualities reflect its core values. They
mainly stressed on values such as speed and accuracy of
execution, teamwork, and innovation in providing solutions.
What message the advt. is giving beyond direct
product / service appeal ?

- 》 The advertisement of DHL shows that the logistic service

provided by them are as per the tagline & slogan as like (We
move the world ,Exillence and simply delivered) these means
that they can export globally around the world for the
customer in an easy way by giving them standard services.
The standard service they provide by delivering the product on
time with there various transport facilities like plane ,ship and
others. They have also mentioned there “Go Green” services of
not using plastic packaging. Various advertisement campaign
are also held by them to provide there CSR activities.
Analysing all there advertisement the overview of there are
advertisement is that there fast and punctual to there services.
And the most important point of them is the customer
satisfaction. They also provide services for companies and
industries and they are mostly trusted logistcbrand for
Medical industries.
What remains in your memory after watching the
commercials ?
- 》 After watching DHL mostly all commercial there main
motive to provide there customer best services and customer
satisfaction. In the commercial it has been shown that the
services given by them in the speed of light ,in the speed of
formula -1 car. These deliver the customer that there services
are faster and punctual on there delivered time.
DHL comes on 4th position in the leading logistic sector, but it
shows to be the future upcoming expanding leading in logistic
sector. As it provide services all over the global. In every
advertisement it is been shown that the customer satisfaction is
there first priority and fulfilling the customer need.
Had it been ever in the Most trusted brands of India
List(100) ?
DHL Express, the world’s leading international express services
provider, has been ranked 5th amongst India's Best
Companies to Work For 2018 by the Great Place to Work®
Institute. The company has jumped up in its ranking this year
from 10th place in 2017.
Commenting on being listed in the top 10 workplaces in India,
R.S. Subramanian, Country Manager at DHL Express India Pvt.
Limited said, “It is a moment of pride for us to be ranked No. 5
amongst ‘India’s Best Companies to Work For’, which
reinforces our commitment towards our employees. Our
guiding principle of Respect and Result drives us to do the
right things, the right way. More so, our FOCUS strategy which
lays emphasis on motivated people, has led us to provide
best-in-class customer experience, resulting in DHL delivering
long-term business success.”
In a rapidly changing environment, DHL Express continues to
stay ahead of the curve by remaining focused on being an
Employer of Choice for its people, Provider of Choice for its
customers and Investment of Choice for its shareholders. DHL
believes in the Human Sigma concept - emotionally engaged
employees deliver great service quality. Engaged employees
deliver great quality that drives customer loyalty. It is known
that loyal customers are more efficient for the business, are
more profitable and give great stability to the business.
The reputed survey, which is conducted annually by the Great
Place to Work Institute, showcases the 10 Best Companies in
India that significantly invest in creating a holistically fulfilling
work environment for their employees. Organisations are
assessed on multiple parameters such as the Trust Index©
that measures the quality of employee experience, and the
Culture Audit©, which evaluates the organization’s people
practices and covers the entire employee lifecycle. More than
600 organizations applied to Great Place to Work® Institute to
undertake the assessment this year, making it the largest
study in the space of Workplace Recognition.