Group Overview:-

A US $ 30 billion corporation, the Aditya Birla Group is in the League

of Fortune 500. It is anchored by an extraordinary force of 1,30,000
employees, belonging to 30 different nationalities.

Over 60 percent of the Group’s revenue flow from its overseas

operations. The Group operates in 25 countries- India, UK, Germany,
Hungry, Brazil, Italy, France, luxembourg, Switzerland, Australia, USA,
Canada, Egypt, China, Thailand, Laos, Indonesia, Philippines, Dubai,
Sinagpore, Myanmar, Bangladesh, Vietnam, Malaysia and Korea.

Globally, the Aditya Birla group is:

 A metal powerhouse, among the world’s most cost efficient

aluminium and copper producers. Hindalco-Novelis is the
largest aluminium rolling company. It is one of the 3 biggest
producers of primary aluminium in Asia, with the largest single
location copper smelter
 No. 1 in viscose staple fibre
 The 4th largest producer of insulators
 The 4th largest producer of carbon black
 The 10th largest cement producer globally and the largest in
India
 Among the best energy efficient fertiliser plants

In India:

 Largest premium branded apparel company

 The 2nd largest producer of viscose filament Yarn
 The 2nd largest in the chlor-alkali sector
 Among the top 5 cellular operators
 Among top 10 Indian BPO companies by revenue size
 Among the top 5 asset management and private sector sector
life Insurance companies
 Among the top 3 super-market chains in the retail business.

HINDALCO INDUSTRIES LIMITED

Hindalco Industries Limited, the metals flagship company of the

Aditya Birla Group, is an industry leader in aluminium and copper.

A metals powerhouse with a consolidated turnover of over

Rs. 60,000 crore(US $ 13 billion). Hindalco is the world’s largest
aluminium rolling company and one of the biggest producers of
Primary aluminium in Asia. Its Copper smelter is the world’s
largest custom smelter at a single location.

Established in 1958, Hindalco commissioned its aluminium facility

at Renukut in Eastern U.P. in 1962. Later acquisitions and mergers
with Indal, Birla Copper and the Nifty and Mt. Gordon copper
mines in Australia, strengthened the company’s position in value-
added alumina, aluminium and copper products, with vertical
integration through access to captive copper concentrates.

In 2007, the acquisition of Novelis Inc. A world leader in

aluminium rolling and can recycling, marked a significant
milestone in the history of the aluminium industry in India. With
Novelis under its fold, Hindalco ranks among the global top five
aluminium majors, as an integrated producer with lowcost
alumina and aluminium facilities combined with high-end rolling
capabilities and a global footprint in 12 countries outside india.Its
combined turnover of around US $ 13 billion, places it in the
Fortune 500 league.
Product application and Market development, Key Account
Management and Excellence in customer service are some of the
focus areas for Flat Rolled Products(FRP) Business. For FRP
business, manufacturing facilities are being upgraded in line with
the changing market needs.

In India, the FRP capacities are being added from current 230KTPA
by FY15 to cater to fast growing demand from emerging
applications.

Value added Product offered by Hindalco:-

For various Industries, a wide range of Flat Rolled products are

manufactured and supplied by Hindalco. Some of the important
applications are:

Packaging

Closure stock for pilfer-proof bottle Caps.

Foilstock for foil and packaging industry.
Can-end Stock for beverage cans.
Printing

Lithographic Sheets and Coils for offset printing plates.

Electrical

Lamp Cap stock ford Tube lights.

High conductivity Plates/sheets.

Consumer Durables
Circles for pressure cookers, non-stick cookware.
Roll bond sheets and coils for refrigeration Industry.
Building and Construction
Colour Coated coils for Aluminium Composite Panels, false ceiling,etc
High Strength and Corrosion Resistant Roofing Sheets in various
Profiles and Colours.

Automobiles
Auto Radiator Finstock.
Heat shield coils.
Al-Clad Sheet and Finstock for automobile heat exchangers(radiator/
intercoolers/condensers/evaporators).

Road Transport
Sheets/Coils for bus/ van body panelling.
Chequered/ Pattern Sheets for flooring and panelling.

Marine
Sheets/ Plates for boats, ships etc.

Defence and Industrial

Strong alloy Sheets and Plates for various defence and industrial
applications.
I (Atul Kumar) have done the study of Selling process of the rolled
Product of Aluminium for the Hindalco company under the
guidelines of the Territory Manager Mr. Pratik Jha. In Between of the
Project I have make visits to CLIMATE, ZECO, METRO, PERFECT
Companies where my mentor (Mr. Pratik Jha) strategically solves the
problem of those company with his skills. I have also learned the
tactics and the strategy which come around a industrial selling
Process and which is very much necessary for any one of the person
involve in a selling process.
A marketing manager needs to make regular visits to his client list i.e,
the concerned industries as they may have various issues and it will
be very much beneficial for both of them i.e, Buyer as well as Seller
for the future professional relationship.
Some of the key points or issues Which may come during a selling
process are as follows and which must be solved b:-