Business Model Canvas

Key Partners Key Activities Value Proposition

Suppliers
R&D (Internal and External)
Channel and Distribution
Partners
Professional and Trade
Partners
Design, manufacturing, marketing and sale of Reputation and industry standing, propriet
medical devices and equipment, Training, technologies and designs, Broad range of p
Supply chain, R&D, Technical support, International reach and Industry expertise
Finance, Legal

Key Resources
Technologies and intellectual properties,
Trademarks, Raw materials and Supply chain,
Design and Development facilities,
Manufacturing facilities, Sales and
distribution facilities, IT and communication
infrastructure, Partnerships, Acquisitions.
(more than 3000 patents), International
global workforce

Cost Structure
Stryker incurs costs in relation to the design and development of its products, the manufacture and distribution of its pro
the procurement of raw materials and supplies, the maintenance of its IT and communications infrastructure, the
implementation of marketing and advertising campaigns, the management of its partnerships, and the retention of its pe
tion Customer Relationships Customer Segments

d industry standing, proprietary
nd designs, Broad range of products, customer portal(ProCare platform), Dedicated
each and Industry expertise
Customer collaboration and feedback. online
sales team and subsidiaries, Dedicated
customer support team, Online parts ordering
and onsite support, Product manuals and
training made online. Active in social media
Channels
www.stryker.com to provide all the details of
the equipments. ProCare online platform for
certain tools and resources. In house direct
sales and also subsidiaries, Network of third
parties like authorised distributors,
independent sales agents and third party
dealers.
Healthcare Facilities, including
hospitals, clinics, medical
laboratories, and specialist care
units;
Medical Professionals, including
physicians, surgeons, and
specialist medical professionals;
and
Medical Distributors, including
medical equipment distribution
providers.

Revenue Streams
re and distribution of its products, Revenue generated from 1. Orthopaedics Business segment. 2) MedSurg
ns infrastructure, the 3)Neurotechnology. Revenue derived from the sale of products and
s, and the retention of its personnel. implants used in hip and knee joint replacements;
Revenue derived from sale of various medical equipment products and surgical
navigation systems; and
Revenue derived from sale of neurosurgical and neurovascular devices.
Stryker also generates a small portion of its revenue from other services and
solutions, such as planning and design services.
https://www.cleverism.com/company/stryker/
https://vizologi.com/business-strategy-canvas/stryker-business-model-canvas/

Need for Servitisation

https://www.lead-innovation.com/english-blog/servitization-hospitals