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    Crankworks

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    Crankworks

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    30 views1 page

    Seo Tips PDF

    Uploaded by

    Marimuthu Vijayan
    Crankworks

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Advanced Google Search Operators

    Google supports a number of advanced search operators (http://www.google.com/help/operators.html) that you can use to help diagnose SEO issues. This
    table gives a brief overview of the queries, how you can use them for SEO purposes, and examples of usage.

    Operator Short description SEO application Examples

    (site:)—Domain restricted search Narrows a search to (a) specific Shows approximately how many URLs site:www.google.com
    domain(s)/directories are indexed by Google

    From a directory site:mit.edu/research/

    Includes all subdomains site:google.com

    Shows sites of a specific top-level site:org


    domain (TLD)

    (inuRL:)/(allinurl:)—URL keyword Narrows the results to documents Find web pages having your keyword inurl:seo inurl:company
    restricted search containing (a) search term(s) in the in a file path =
    URLs allinurl:seo company

    (intitle:)/ Restricts the results to documents Find web pages using your keyword intitle:seo intitle:company
    (allintitle:)­—Title keyword restricted containing (a) search term(s) in a in a page title =
    search page title allintitle:seo company

    (inanchor:)/ Restricts the results to documents Find pages having the most inanchor:seo inanchor:company
    (allinanchor:)—Anchor text keyword containing (a) search term(s) in the backlinks/the most powerful backlinks =
    restricted search anchor text of backlinks pointing to with the keyword in the anchor text allinanchor:seo company
    a page

    (intext:)—Body text keyword Restricts the results to documents Find pages containing the most intext:seo
    restricted search containing (a) search term(s) in the relevant/most optimized body text
    body text of a page

    (ext:)/(filetype:)—File type restricted Narrows search results to the pages A few possible extensions/file types: filetype:pdf
    search that end in a particular file extension ext:pdf
    PDF (Adobe Portable Document
    Format)

    HTML or .htm (Hypertext Markup


    Language)

    .xls (Microsoft Excel)

    .ppl (Microsoft PowerPoint)

    .doc (Microsoft Word)

    (*)—Wildcard search Means “insert any word here” Search for a phrase “partial match” seo * directory returns “seo free
    directory”,”seofriendly directory”, etc.

    (Related:)—Similar URLs seach Shows related pages by finding Evaluate how relevant the site’s Compare:
    pages linking to the site and looking “neighbors” are
    at what else they tend to link to (i.e., related:www.linkdiy.com
    “co-citation”); usually 25 to 31 results
    are shown. and

    related:www.alchemistmedia.com

    (Info:)—Information about a URL Gives information about the given Learn whether the page has been info:netconcepts.com will show
    search page indexed by Google; provides links for you the page title and description,
    further URL information; this search and invite you to view its related
    can also alert you to possible site pages, incoming links, and page
    issues (duplicate content or possible cached version
    DNS problems)

    (Cache:)—See what the page looked Shows Google’s saved copy of the Google’s text version of the page cache:www.stonetemple.com
    like when Google crawled it page works the same way as SEO Browser

    (~keyword) Shows keywords Google thinks are Can be very useful in uncovering ~zoo ~trip will show you keywords
    related to keyword related words that you should include related to zoo and trip
    on your page about keyword

    Twitter: @YvanJLam Web: www.crankworkscreative.com

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