UNFPA COLOMBIA 2020

Social Media
Data Tracker
Main elements | SMDT

TAXONOMY ALGORITHM ARCHITECTURE

UX UI
 UNFPA COLOMBIA 2020

Taxonomy
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Words Words
Words were only from Focal Groups Natural language process on many pdf and
interviews data. related websites, and taxonomy v. 1.0

Semantic Network Semantic Network

Completed Graph, with this target Nested tree, built from the semantic relations of
words. words.
Sexperto (SRH - Q&A Wiki)
SMDT 2019 SMDT 2020
 UNFPA COLOMBIA 2020

Algorithm
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API Twitter Scraping way

Pros Pros
Time to retrieving We get total of data
Twitter data. (100%).

Geo. data provided by

Twitter.

Cons Cons
Rate limit by Twitter.
Scraping all Twitter data takes
several time.

December 2019
Geo. data is not visible in
we decided to go interface, so...

scraping way
UNFPA COLOMBIA 2020

UX
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Call -13 people from UNFPA Colombia-
Bootcamp idea
Tools -Usersnap, Zoom-
Results (63 comments -Usersnap and zoom chat-)
MINISTRY OF HEALTH

UNFPA

Time to deliver Alternative text

results to guide
User experience
session with an expert
Feedback (GoogleForm)

First prototype of 100% 75%

interface knowing the Usersnap Excellent validation
user - Intuitive tool- session
Want to be part again
UNFPA COLOMBIA 2020

UI
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Functional prototype with lack of … Paper prototype focused in…

user-centered design. User

constant validations. Performance (usability)

usability testing. Design

 UNFPA COLOMBIA 2020

Architecture
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We had problems with... We improved...

Performance Performance
Retrieving from Twitter Less than seconds for
DB takes a lot of time. user searching.

Usability Usability
Problems when scraping Scraping process hidden
process fails. from user.

Limits (No) Limits

Firebase charges for MongoDB is free and
each write in database. open source.
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Notify
changes

send query

notify Web socket

changes

Node.js server

send query

Load to Python
database scraper
push .json

Notify new files

File manager
Scraping
server
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Results Results
450 tweets per request. No limits getting data.

Only tweets of the last 7 days. All tweets of entire Twitter

DB.
performance
User faced with crashes.
UI/UX design in process.
usability failures.

lack of data.

2.300 tweets of entire Taxonomy.

+41.300 tweets of 166
queries of Taxonomy (5%).
THANKS!
For more information contact:
innovacion@unfpa.org