INTRODUCTION

Desireé Ulerio 2017-0395

On occasions, company’s failure is inevitable. Of course, understanding why powerful

companies fail and how to avoid such failure is crucial in business and management research.

Yet, the fact that successful companies continue to fail shows how hard this is to come by.

Some argue that strategic outcomes and the company’s future are determined by the choices,

commitments and actions of top management. The inexperience of the founder can be critical.

Having said that, causes of companies failing may be due to poor market research, poor

leadership, lack of planning and execution, between others.