PARKVILLE

MASTER PLAN UPDATE

Analysis Review Workshop

June 23, 2020

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 AGENDA

Project Schedule + Scope Recap

What we’ve heard from you
Analysis Review
• Existing Plans Review Summary
• Land Use / Housing Analysis
• Guiding Principles Discussion
• Initial Market Analysis
• Initial Infrastructure / Transportation Analysis

Updated Public Engagement Strategy

• Social Distance Approved Public Engagement

Next Steps…

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 WHAT WE HEARD FROM YOU

PROJECT SCHEDULE
+
SCOPE RECAP

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 PROJECT SCHEDULE

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 PROJECT SCOPE

Task 1 – Project Kick-Off

• Review the project scope, schedule and key meeting dates and finalize Communication Plan
• Establish dates for project milestones, on-going coordination meetings and stakeholder/community outreach
• Establish roles, responsibilities and project contacts
• Determine initial data needs
• Coordinate with the City to develop a working project plan for all identified tasks
• Review project name and logo
• Identify key stakeholders and desired public input process and outcomes

Task 2 – Information Gathering + Review

• Data Assembly & Analysis
• Analysis Review Workshop

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 PROJECT SCOPE

Task 3 – Public Outreach + Vision

• Communication Plan and Project Brand
• Public Involvement + Participation
• Project Survey
• Public Open House / Workshop
• Key Stakeholder Interviews
• Special Event Booths
• Youth Workshop and/or Box City Event
• Additional Public Workshops / Open House Events + Keypad Polling

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 PROJECT SCOPE

Task 4 – Scenario Analysis + Refined Options

• Market Analysis
• Land Use Analysis
• Transportation and Utility Analysis
• Analysis Review Meetings

Task 5 – Draft Master Plan Evaluation + Public Comment

• Draft Plan Presentation Review Sessions
• Draft Plan Public Presentation Open House
• Draft Plan Review Work Session
• Public Review and Comment Period

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 PROJECT SCOPE

Task 6 – Master Plan Hearings + Adoptions

• Final Draft Plan, Review + Public Hearings

Task 7 – Master Plan Product Delivery

• Digital files of the Master Plan draft with all the inserts for reviews
• Digital files of the final Master Plan
• One set of Master Plan maps in digital format compatible with the City’s GIS and map layers

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 WHAT WE HEARD FROM YOU

WHAT WE HEARD FROM YOU

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 WHAT WE HEARD FROM YOU

ONE BIG DREAM

Infrastructure Improvements
• Improved traffic flow on FF and Hwy 9
• Extend complete streets concept to all major corridors
• Best roads and bridges accommodating increased traffic and is attractive to business development
• FF Corridor enhancement
• Always taking care of infrastructure we have to the highest degree
• Being able to walk or bike safely all-around Parkville
• WiFi, infrastructure for the park to encourage more visitors who love their mobile devices. And it may provide connectivity for future IOT

Enhance Downtown
• Really rehab the downtown historic area – so it becomes a major attraction
• A Downtown with double the shops supported by housing while maintaining the small-town ambiance
• Redevelop / repurpose development south of tracks – good opportunity for residential downtown
• Parks with Downtown development and improved transportation system
• Post office site is underutilized and needs to be redeveloped

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 WHAT WE HEARD FROM YOU

ONE BIG DREAM

Riverfront Development
• Developing exciting riverfront area
• Riverfront attractions like San Antonio

Quality of Life
• For us to grow responsibly in every quality way (GREEN!)
• A community appealing to all ages, that works for all ages
• Citizenry engaged for positive Parkville outcomes
• Sustained friendly charm

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 WHAT WE HEARD FROM YOU

ONE BIG FEAR

Too much development / Lose small-town charm
• Overdevelopment and crime
• Losing charm and becoming another concrete beige suburb
• Strip malls on major routes
• We turn into 152, west of Liberty
• Lose our charm and quaintness
• Traffic so congested it takes longer to cross Parkville than get to the airport
• That we don’t or can’t accommodate growth from an infrastructure perspective
• We lose control of the growth and the City loses its identity
• That we get so overgrown we lose our “quaint” feel and “small-town” charm
• We lose our current culture as a small community that is fun and friendly
• We don’t grow responsibly in every quality way

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 WHAT WE HEARD FROM YOU

ONE BIG FEAR

Financial / Government Constraints
• Lack of financial support for accomplishing goals
• Political infighting
• Balkanization
• We become too insular in our effort to maintain small-town feel and a narrow definition of quality
• All funding falls through and all dreams crash

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 WHAT WE HEARD FROM YOU

What are the BIGGEST OPPORTUNITIES for Parkville?

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 WHAT WE HEARD FROM YOU

What are the BIGGEST CHALLENGES for Parkville?

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 PROJECT LOGO & BRANDING

Project Name / Logo / Branding Ideas

• Parkville Plan 2040

• Planning Parkville for 2040
• Plan Parkville
• Perfectly Parkville
• The Parkville Master Plan 2040
• Parkville Progress - 2040 Master Plan
• Progress Parkville - 2040 Plan
• Vision Parkville
• Planning Parkville for 2040
• Parkville Forward
• Parkville Vision
• Parkville Master Plan
• Planning for Parkville for 2040

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 PROJECT LOGO & BRANDING

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 WHAT WE HEARD FROM YOU

ANALYSIS REVIEW
Existing Plans Review

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 ANALYSIS REVIEW

Vision Downtown Parkville

• Goals included:
• Preserve and protect residential neighborhoods
• Preserve and protect the Main Street Transition Area (2nd St to 6th St)
• Preserve and enhance the small town historic and quaint look / aesthetics
• Preserve and enhance parks and natural resources
• Ensure that all future development/redevelopment/infill is compatible with
existing downtown character
• Enhance downtown as a destination for local/regional tourism

• Plan assess the positive and negative results of relocating railroad tracks further from
the downtown core, through English Landing Park

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 ANALYSIS REVIEW

2016 Parks Master Plan

• Explored options for the Riverfront Parks which focused on three different zones;
Downtown Transition, Platte Landing Park, English Landing Park

• Goals included creating a standalone Parks Department and increasing staff

resources to maintain all new park areas

• Plan recommended to establish a dedicated funding source through a sales tax

for operating and capital improvements

• Analysis showed gaps in service for neighborhood parks with most clustered
around downtown. Recommendations included making connections to downtown
and the Riverfront Parks and provide a trail along the western edge of Parkville

• Recommended extensive programming in the riverfront parks

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 ANALYSIS REVIEW

Route 9 Corridor Study

• Goals included:
• Mitigate safety and capacity issues and minimize traffic conflicts
• Enhance aesthetics and pedestrian movements, particularly near downtown
• Accommodate compatible new development and redevelopment

• Recommend three-lane configuration with center turn and a two-lane configuration

where there are fewer turn movements with 10’ multi-use path and 5’ sidewalk.

• Identified 8 site specific development opportunities along Route 9 including along

East Street in Downtown.

• Stormwater capture was recommended along the corridor.

• A series of new signals was recommended for various intersections.

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 ANALYSIS REVIEW

2009 Citizen Survey

• High satisfaction with life in Parkville – 98% were satisfied with Parkville as a place to
live.

• 73% of respondents said City should build a network of sidewalks and trails that
link neighborhoods with recreational, cultural and business centers.

• Respondents live in Parkville because:

• 96% - Safe community
• 90% - Proximity to Kansas City
• 90% - Resale value of homes
• 89% - sense of community

• Services that resident's thought were most important for the City to provide:
• The effectiveness of community planning and development
• Maintenance of city streets, buildings and facilities
• The overall flow of traffic and congestion management

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 ANALYSIS REVIEW

Highway 45 Corridor Plan

• Strategy to capitalize on recent investments by guiding future development /
improvements and strengthening the role of the corridor.

• Interchange of Hwy 45 and I-435 identified as mixed-use residential, moderate

density residential and parks/open space.

• Policies for future improvements:

• Preservation of roadway capacity and safety
• Annexation of land for future urban development patterns
• Nodal development pattern for higher intensity commercial/residential uses
• Adopt design standards for roadway development
• Integrate local / regional trail systems
• Retain the natural character of the community
• Improve connectivity between Parkville and regional employment center

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 ANALYSIS REVIEW
2014 Market Feasibility & Economic Impact Analysis for
Sports Complex and/or Commercial Development
• Studied the feasibility for a new sports complex and/or commercial development at
the SE corner of I-435 and Hwy. 45.

• Study determined that it is unlikely that the sports complex would attract large-scale
national or regional tournaments.

• Total of 300 upscale rental units are recommended as an alternative near-term

development opportunity for the SE parcel.

• Market does not support retail because of lack of traffic and persons nearby.

• Market does not support hotel on the site – would make more sense to locate near
Park University as a boutique hotel

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 EXISTING PLANS REVIEW

2009 Parkville Master Plan

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 ANALYSIS REVIEW

2009 Parkville Master Plan

2020 Land Use Opportunities

The following seven (7) development / reinvestment nodes were identified in the 2009 plan:
• Park University Endowment Grounds
• East Street in Downtown
• East Street between Platte County Community Center and the Main/East Intersection
• Bell Road
• 45 Highway Corridor
• Crooked Road and 45 Highway
• I-435 Highway Corridor

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 ANALYSIS REVIEW

2009 Parkville Master Plan • Plan identified uses more compatible with the wooded, sloped setting

• Projects a mixed-use commercial / office node fronting on River Park Drive, an

office businesses park and residential moderate-to-low density
Park University Endowment Grounds
• Site should be developed under a comprehensive master development plan that
compliments the University’s historic character and preserves natural features

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 ANALYSIS REVIEW
• Identified as the highest reinvestment priorities – highly visible
• Infill, redevelopment and renovation should be designed to move the
2009 Parkville Master Plan building and pedestrian activities toward the street with parking to the side
or rear
• Gateway features and streetscape improvements recommended
East Street in Downtown

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 ANALYSIS REVIEW

2009 Parkville Master Plan

Platte County
East Street in between Platte County Community Center and the Community Center
Main / East Street intersection

• A corridor plan should be developed

identifying more detailed land use
patterns, design standards, access
management and streetscape
standards.

• New development must include

pedestrian connections from the
Community Center and Downtown
and surrounding neighborhoods.

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 ANALYSIS REVIEW

2009 Parkville Master Plan

Bell Road

• Connect Bell Road with

Downtown and reinvest or
redevelop the properties along

Bell Road
this corridor

• A plan should be developed to

provide new pedestrian facilities,
and infill and redevelopment.

• Any proposed development in

the interim should make
accommodations for future Bell
Road improvements.

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 ANALYSIS REVIEW
• 2009 Master Plan envisioned new mixed-use commercial and office development
accessible from 45-Highway and integrated into the surrounding neighborhoods.
2009 Parkville Master Plan • Preservation of natural vegetation along the corridor edges and planting infill trees
is necessary to preserve a rural appearance.
• A development plan is necessary to realize the vision and to ensure coordinated
45 Highway Corridor development patterns, uniform design standards and details.

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 ANALYSIS REVIEW
• Plans called for the realigning Crooked Rd to create a four-way intersection.
• Master Plan calls for a mixed-use node surrounded by a variety of housing
2009 Parkville Master Plan options.
• Project would be dense enough to offset cost of road realignment.
Crooked Road and 45 Highway

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 ANALYSIS REVIEW
• Provides new opportunities for
2009 Parkville Master Plan higher-density, larger scale
development

I-435 Highway Corridor

• Projects included a blend of
mixed-use, office/business park,
mixed-use residential and
moderate density residential uses
clustered around the
interchanges

• Development on the I-435 corridor

is crucial to the economic
viability of the community and
premature residential and low-
density development on package
plants or similar systems should
not be allowed to stifle economic
development at these
interchanges

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 WHAT WE HEARD FROM YOU

ANALYSIS REVIEW
Guiding Principles Discussion

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 EXISTING PLANS REVIEW

2009 Parkville Master Plan

2009 Guiding Principles

• Community Sustainability
• Community Character
• Environmental Stewardship
• Civic and Open Spaces
• Integrated Land Uses
• Downtown – Old Town District
• Transportation
• Housing*

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 PROPOSED UPDATED 2040 GUIDING PRINCIPLES

2009 Parkville Master Plan Guiding Principles

Community Sustainability
Serve as a metropolitan leader in sustainable practices by conducting daily operations
through balanced stewardship of human, financial and environmental resources for
present and future generations

Incorporate sustainable practices into the built environment and our daily lives

PROPOSED UPDATED 2040 GUIDING PRINCIPLE TEXT

Build resiliency through decision-making that is respectful of our natural features, fiscally
responsible for our residents, and equitably distributed to meet the diverse needs of our community,
now and in the future.

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 PROPOSED UPDATED 2040 GUIDING PRINCIPLES

2009 Parkville Master Plan Guiding Principles

Community Character
Preserve and enhance Parkville’s small-town ambiance

Establish quality public spaces to encourage social interaction, foster a distinct “sense of
place,” and reinforce the character of the community

Promote a built environment through building form, scale, placement and architectural
design to provide a sense of place, and reinforce the street as civic space

Integrate distinct features through the community to create value, identity, and pride

PROPOSED UPDATED 2040 GUIDING PRINCIPLE TEXT

Maintain Parkville’s identity as a progressive, forward-thinking community with a historic ambiance
that values thoughtful community design and civic engagement

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 PROPOSED UPDATED 2040 GUIDING PRINCIPLES

2009 Parkville Master Plan Guiding Principles

Environmental Stewardship
Preserve open space, clean air and water and natural features

Use a comprehensive strategy to manage stormwater generated by development

Plan and construct infrastructure projects to harmonize with natural systems

PROPOSED UPDATED 2040 GUIDING PRINCIPLE TEXT

Preserve and protect open space, clean air and water, and Parkville’s natural features as it develops
using methods that provide open space for recreation and natural stormwater management

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 PROPOSED UPDATED 2040 GUIDING PRINCIPLES

2009 Parkville Master Plan Guiding Principles

Civic and Open Spaces

Maintain and preserve existing open space and natural features to provide outdoor
recreation and visual enjoyment and to enhance public health and welfare

Integrate conservation areas, floodplains, green spaces, woodlands and parks as part of
the built environment

Create unique intimate spaces integrated purposefully into public civic spaces and
private development

Embrace and connect with the riverfront

PROPOSED UPDATED 2040 GUIDING PRINCIPLE TEXT

Provide a variety of civic and open spaces, connected through low-impact multi-use trails, that
preserve the natural features of Parkville while allowing opportunities for active and passive
recreation to promote the health and wellness of residents

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 PROPOSED UPDATED 2040 GUIDING PRINCIPLES

2009 Parkville Master Plan Guiding Principles

Integrated Land Uses

Promote a whole-building approach to sustainability by recognizing performance in five key
areas of human and environmental health: sustainable site development, water savings, energy
efficiency, materials selection and indoor environmental quality

Integrate conservation areas, floodplains, green spaces, woodlands and parks as part of the
built environment

Provide a well designed and interconnected mix of vibrant neighborhoods, parks and green
space, schools and civic institutions, businesses and employment centers

Provide a range of quality housing choices and price levels that allow for a mix of residents with
diverse ages, races and incomes

PROPOSED UPDATED 2040 GUIDING PRINCIPLE TEXT

Provide a thoughtful mix of vibrant neighborhoods, parks and greenspace, schools and civic
institutions, and business and employment land uses connected through a multi-modal
transportation system
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 PROPOSED UPDATED 2040 GUIDING PRINCIPLES

2009 Parkville Master Plan Guiding Principles

Downtown – Old Town District

Enhance the character downtown through its built environment, pedestrian realm,
streetscape, entrance gateway and intimate civic spaces

Strengthen the connectivity and relationship between downtown and surrounding

neighborhoods, educational institutions and riverfront park spaces

Promote strategic residential development creating a critical mass for downtown

businesses
Promote strategic reinvestment

PROPOSED UPDATED 2040 GUIDING PRINCIPLE TEXT

Improve downtown Parkville through strategic investments in streetscapes for enhanced pedestrian
access, strengthened connectivity with riverfront and surrounding neighborhoods, and through
expanded downtown housing options to help support downtown businesses

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 PROPOSED UPDATED 2040 GUIDING PRINCIPLES

2009 Parkville Master Plan Guiding Principles

Transportation
Provide a balanced interconnected street network that provides connectivity between
neighborhoods, provides multiple travel routes, reduces the number and length of
automobile trips and conserves energy through fewer and shorter automobile trip

Provide alternative context sensitive street design standards that respect local topography,
minimize the amount of impervious surfaces, conserve open space and protect natural
features and water quality

Provide convenient access to a framework of transportation alternatives, including

pedestrian and bicycle systems, public transit and multi-modal transportation options that
reduce dependence upon the automobile

PROPOSED UPDATED 2040 GUIDING PRINCIPLE TEXT

Provide a balanced transportation system that has a context sensitive design and promotes multi-
modal connectivity to reduce overall reliance on the automobile

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 PROPOSED UPDATED 2040 GUIDING PRINCIPLES

Proposed New Guiding Principle for 2040

Housing

PROPOSED UPDATED 2040 GUIDING PRINCIPLE TEXT

Provide a mix of housing options and neighborhoods that meet the needs of a variety of age
and income levels and create a secure, welcoming sense of place

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 PROPOSED VISION STATEMENTS

Vision Statement Best Practices

A City’s vision statement identifies the overriding aspirations of the community in a way that distinguishes it from any other community.

It is your overall aspiration for the City

• Distinctive – when read, it should not be applicable to any other City

• Written in present tense – you never stop striving toward your vision
• Goals & strategies get completed – vision statements are constant
• Specific in ways it distinguishes the City
• Use as a criteria for decision-making and goals framework

1st paragraph: Lofty but distinctive

2nd paragraph: Specific descriptions of who you are, what you do & how you do it that makes you unique or distinctive

3rd paragraph: Inspirational impact

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 PROPOSED VISION STATEMENTS

Vision Statement Examples

Southside Junction
Southside Junction is a lively unique, arts and entertainment district that attracts citizens and visitors to shop, do
business and enjoy themed entertainment venues in a safe, historic neighborhood of St. Joseph.

The Junction welcomes students, neighborhood residents, and visitors’ to a festival atmosphere of permanent
boutique retail stores, art studios, galleries, antique and specialty shops and long established St. Joseph
businesses.

Changing exhibits, outdoor festivals, annual community events throughout the year draw wide range visitors to
eclectic activities in this unique neighborhood of St. Joseph.

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 PROPOSED VISION STATEMENTS

Vision Statement Examples

Kansas City Design Center
The mission of the KCDC is to facilitate deeper understanding and foster improved quality of life, economic
development and environmental stewardship in the Kansas City area through design, planning, research and
education about the built environment.

The Kansas City Design Center is jointly operated by the Kansas State University College of Architecture, Planning
and Design and the University of Kansas School of Architecture, Design and Planning. The KCDC provides urban
design assistance to community groups and non-profit organizations especially those representing underserved
areas and underfunded initiatives, while providing an independent forum for discussion of the future of Kansas
City.

The activities and publications of the Kansas City Design Center are intended to instigate positive change,
promote investment, and foster good-will and community engagement with the sponsoring institutions and
organizations.

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 PROPOSED VISION STATEMENTS

Possible Parkville 2040 Vision Statement

Possible Updated Vision Statement A

The City of Parkville is a distinctive historic community that exemplifies the successful integration of our colorful
historic past with contemporary excellence in the changing needs of a healthy economic base and residential
amenities.

We recognize our significant historic role as a thriving Missouri River town, with a new definition of what that
means in the 21st century. Parkville utilizes our unique historic physical assets of the Mo River, Park University
and conservation areas to knit together a cohesive city that provides eclectic housing choices and economic
development opportunities for residents, commuters and visitors.

We accomplish this by protecting downtown’s authentic and historic character, maintaining a welcoming
environment for historic tourism visitors, focusing on environmental sustainability and providing a choice of
residential and commercial options that represent the quality, scale and design that contribute to our unique
sense of place and signify our community’s principals of environmental stewardship, balanced growth and
respect for the historic character of Parkville.

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 PROPOSED VISION STATEMENTS

Possible Parkville 2040 Vision Statement

Possible Updated Vision Statement B

The City of Parkville is a distinctive community that successfully blends the unique charm and personality of our
historic downtown area with a vibrant mixture of contemporary neighborhoods, services, and amenities.

We benefit from major assets including our downtown area, Park University, and our numerous community
parks, trails and conservation areas. We value the role our downtown serves in truly connecting people with the
Missouri River environs. We aspire to strengthen this relationship with the river while building on our unique
history to enhance downtown’s authentic character, and to provide equitable housing choices and economic
development opportunities throughout our community.

We can accomplish this by maintaining a welcoming environment for residents and visitors, promoting
environmental stewardship, and delivering balanced growth of residential and commercial development
representing the quality, scale and design attributes that compliment Parkville’s unique sense of place.

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 PROPOSED 2040 VISION STATEMENT

Vision Statement Poll

Which vision statement do you prefer?

A. Option A
B. Option B
C. Option C – none of the above

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 PROPOSED 2040 VISION STATEMENT
Possible Updated Vision Statement #1
The City of Parkville is a distinctive historic community that
exemplifies the successful integration of our colorful historic
past with contemporary excellence in the changing needs of a
healthy economic base and residential amenities.
We recognize our significant historic role as a thriving Missouri
River town, with a new definition of what that means in the 21st
century. Parkville utilizes our unique historic physical assets of
the Mo River, Park University and conservation areas to knit
together a cohesive city that provides eclectic housing choices
and economic development opportunities for residents,
commuters and visitors.
We accomplish this by protecting downtown’s authentic and
historic character, maintaining a welcoming environment for
historic tourism visitors, focusing on environmental
sustainability and providing a choice of residential and
commercial options that represent the quality, scale and design
that contribute to our unique sense of place and signify our
community’s principals of environmental stewardship, balanced
growth and respect for the historic character of Parkville.
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Possible Updated Vision Statement #2
The City of Parkville is a distinctive community that successfully blends
the unique charm and personality of our historic downtown area with a
vibrant mixture of contemporary neighborhoods, services, and
amenities.
We benefit from major assets including our downtown area, Park
University, and our numerous community parks, trails and
conservation areas. We value the role our downtown serves in truly
connecting people with the Missouri River environs. We aspire to
strengthen this relationship with the river while building on our unique
history to enhance downtown’s authentic character, and to provide
equitable housing choices and economic development opportunities
throughout our community.
We can accomplish this by maintaining a welcoming environment for
residents and visitors, promoting environmental stewardship, and
delivering balanced growth of residential and commercial development
representing the quality, scale and design attributes that compliment
Parkville’s unique sense of place.
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 WHAT WE HEARD FROM YOU

ANALYSIS REVIEW
Land Use / Housing Analysis

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 LAND USE ANALYSIS

Existing Land Use

• Open Space is plentiful
• Low-Density Residential is a major land use
• Parks & Recreation heavy (golf courses)
• Developing land at interchanges (future commercial
& MF)
• Commercial along Hwy 45 & East Street
• Industrial limited to a few locations currently
• Public / Semi-Public (City, county, schools, utilities)
• Downtown
• Multi-Family Residential limited areas & developing

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 LAND USE ANALYSIS
Commercial
Industrial
Developing 1.6%
Existing Land Use Public / Semi
2.7%
1.1%

3.1

Parks & Rec

12.1%
Existing Land Use Category Acre Share Open Space
Open Space 5,658.2 65.1% 65.1%
Low-Density Residential 1,204.3 13.8%
Parks & Recreation 1,048.3 12.1%
Public / Semi-Public 273.4 3.1%
Developing 236.1 2.7%
Commercial 142.9 1.6%
Industrial 96.6 1.1% Low-Density
Multi-Family Residential 23.7 0.3% Residential
Downtown 12.8 0.1% 13.8%

TOTAL 8,696.3 100.0%

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 LAND USE ANALYSIS

Floodplain
• Covers most of the southern portions of the
community
• Provides built-in open space and natural feel
• Physically separates east and west areas of the
community
• As west Parkville develops, work will be needed
to ensure community still feels cohesive

Source: FEMA

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 LAND USE ANALYSIS

Housing

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 LAND USE ANALYSIS

Housing
• Over half of all homes constructed in past thirty (30) years
Owner-Occupied Housing Values (2018)
• Around ¾ owner-occupied and ¼ renter occupied 5.9%

• Median owner-occupied home value $385,100 21.4%

• Approximately 43% of homes valued $300,000 to $499,999 43.5%

13.6%
• Nearly 30% of homes valued above $500,000
10.5%
• Median monthly housing costs (with a mortgage): $2,589
1.7%
• Median gross rent: $742
1.1%
• Nearly 70% of renters considered cost-burdened compared to
2.2%
only 22.9% of homeowners with a mortgage

Source: U.S. Census Bureau, ACS 5-yr estimates, 2018

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 WHAT WE HEARD FROM YOU

ANALYSIS REVIEW
Initial Market Analysis

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 MARKET ANALYSIS

Introduction
The City of Parkville launched an effort to update the Parkville Master Plan in
2020. When complete, the document will serve as a comprehensive plan to
guide policies and provide recommendations for future actions involving land
development, sustainability, development design, provision of infrastructure,
preservation of open spaces and natural resources, and preservation of the
community character.

The following document provides preliminary findings from the market analysis
and will be used as a basis for strategy recommendations for future
community housing, retail, office and commercial uses, and opportunities.

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 MARKET ANALYSIS

Overview
The City of Parkville is located in the northwest quadrant of the Kansas
City metro area, on the southern edge of Platte County. Its nearest
neighbors are unincorporated Platte County, Kansas City (MO),
Weatherby Lake, and Riverside. Kansas City (KS) and the state of Kansas
are located to the south, across the river and wide flood plain.

As shown on the map to the right, transportation to and from Parkville is

hindered by the river and flood plain and facilitated by the interstate
network, particularly Interstate 635 to the south, Interstate 435 to the
west, and Interstate 29 to the east. Downtown Kansas City is reachable
in about a 15-minute drive. Much of the central and northern
metropolitan region is accessible within a 30-minute drive, including the
airport, central Kansas City (MO), and Johnson County.

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 MARKET ANALYSIS

Overview
Parkville was home to a little over 6,700 residents in 2019. The
population of Parkville and surrounding geographies is shown below.

Parkville is located at the northwest periphery of the Kansas City metro

area. To the west of Parkville, population density drops off as the area
becomes more rural. The densest areas of Kansas City are located to the
south and southeast in inner Wyandotte and Jackson Counties, including
Kansas City, Kansas, and downtown Kansas City, Missouri.

Approximately 18% of the metro area’s population lives within ten miles of
downtown Parkville.

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 MARKET ANALYSIS

Population Growth
Growth in the Kansas City region is taking place along and immediately
outside of the I-435 and I-470 corridors, where sites for new homes are
available and transportation facilitates access to employment opportunities.
Though Johnson County has traditionally been the center of growth within
the region, areas north of the river have grown tremendously in recent
years. Since 2000 and 2019, Platte and Clay counties have grown by 94,000
new residents, compared with about 150,000 new residents in Johnson
County during the same period. The available of developable land north of
the river and its relative proximity to job opportunities in the central
business district, coupled with these growth trends, indicate that these two
counties will continue to add new housing and residents.

As a city in the path of this new growth, Parkville has seen its population
grow from about 4,650 residents in 2000 to about 6,705 residents in 2019,
for an annual growth rate of 2.1%. This is slightly higher than the Platte and
Clay County annual growth rate of 1.7% during this time period.

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 MARKET ANALYSIS

Employment Density
The map at right shows employment density in the Kansas City metro area
and the top 25 census tracts where Parkville residents work. For the most
part, Parkville residents work in other locations in Platte and Clay county
and in and around downtown Kansas City. Some make longer commutes to
Lenexa and Overland Park, but this is a small percentage of total
commuters.

Only a small percentage of Parkville residents also work in the city. Of the
city’s approximately 3,500 workers, only about 4% (approximately 150) also
live in Parkville. The remaining 96%, or about 3,400 people, come from
different communities to work in the city. Overall, Parkville’s population
increases during the day, with more workers coming in (3,400 workers) than
workers leaving the city (about 2,900 workers). The city’s largest employer is
Park University, which employs about 500 people, followed by Engaged
Companies (175 employees) and The National Golf Club of Kansas City (150
employees).

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 MARKET ANALYSIS

Household Income & Income Density

The map at right shows income density within the Kansas City region.
This is calculated by multiplying the total number of households by the
average household income, giving a sum of the total household
income at the census tract level. This analysis shows that Parkville and
the surrounding area has a small concentration of high-earning
households but is somewhat isolated in comparison with other
communities along Interstate 435, including Shawnee, Lenexa, and
Overland Park.

Income density supports retail spending, and a greater concentration

of high-income households indicates the ability to support more retail.

Median household income in Parkville is $95,430, much higher than

that in the other geographies.

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 MARKET ANALYSIS

Household Income & Income Density

In light of the household income and income density characteristics
discussed on the previous page, an analysis of recently sold and for-
sale homes shows that Parkville and the immediate area is home to
high-value single family housing, much of it in the $390,000 and up
range.

The chart below shows average price per square foot for the homes
shown on the map. On average, homes in Parkville sold for $168 per
square foot.

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 MARKET ANALYSIS

Commercial Land Use Overview

Retail
There are nearly a half million square feet of retail in Parkville,
approximately 67 square feet per resident. Over half of retail (63%)
square footage has been added since 2000. The largest retailer is Price
Chopper (72,000 square feet), within the 250,000 square foot Parkville
Commons shopping center, which began construction in 2004 and has
added space since then. Historic downtown Parkville is the city’s other
major retail concentration and hosts a collection of independent
retailers and restaurants.

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 MARKET ANALYSIS

Commercial Land Use Overview

Retail
There is nearly 250,000 square feet of office space within Parkville, and
about 50% of it was added since 2000. The largest office space within
Parkville is Six@Park, a 57,000 square foot, five-story Class A office
building overlooking the Missouri River in downtown Parkville opening in
2020. About 50,000 square feet of office space is found in the English
Landing Center, a collection of multi-tenant office buildings just south of
the River Road. The largest single-tenant office building within Parkville is
the 34,000 square foot eShipping office located on Tom Watson
Parkway.

Industrial
Industrial space is concentrated within the Bell Road industrial park, just
west of the Parkville Commons shopping center and consists mostly of
warehousing with limited light industrial use. One of the most unique
industrial areas in the U.S. is also found in Parkville. Parkville Commercial
Underground is a former limestone mine on the campus of Park
University, and now leases 385,000 square feet of commercial space
used for warehousing, distribution, and other light industrial uses.

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 MARKET ANALYSIS

Commercial Land Use Overview

Multifamily
There are 394 multifamily units in Parkville, all of which were built prior
to 2000. The largest apartment property is Mark IV, which has 168 units
and was built in 1973. Immediately adjacent to Parkville in
unincorporated Platte County, the Links at Parkville Apartments is a 244-
unit property completed in 2016.

In 2020, The Meadows at Creekside will add 212 apartment units, and in
2021, the Lake Pointe Lodge will add 46 units. The larger Creekside
master planned district is discussed on the following page.

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 MARKET ANALYSIS

Commercial Land Use Overview

Creekside Development
Creekside is large-scale, 300-acre project being developed at the intersection of Interstate
435 and Missouri State Highway 45 on land that the city annexed in 2000. The multi-
phase project is planned for completion in 2025 and will include a variety of developments
that will draw visitors and new residents to Parkville.

A six-field youth baseball complex will anchor a larger development featuring four hotels
to serve visitors, most from out of town, as well as restaurants and retail space that will
serve a regional and local clientele. Hotels will likely also serve business travelers to some
degree.

Residential development will include 215 single-family homes, 272 townhomes, and 366
apartments, some of which are under construction, as well as public green space with
walking trails. This development is expected to draw in new residents from other
communities in the metro area, especially households employed in Platte and Clay
Counties or Downtown Kansas City.

The southwestern portion of Creekside will feature 29 industrial lots; these will also serve
regional or extra-regional businesses and provide employment.

Creekside is currently approved, with some portions complete or under construction. The
300-acre development is planned for completion in 2025.

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 MARKET ANALYSIS

Multi-Family Housing
The map at right shows multifamily housing construction since 2000,
showing major growth areas as well as where new apartments are
being planned or built.

Multifamily construction has been light in and around Parkville

compared to other areas, particularly downtown and midtown Kansas
City, the Highway 152 corridor in Platte and Clay counties, and along
Highway 150 in southern Johnson county. About 5% of the five-county
region’s existing multifamily units were located in or within five miles of
downtown Parkville, while 3% of proposed or under construction units
were located within that area.

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 MARKET ANALYSIS

Multi-Family Housing
Compared to other Kansas City metro counties, newer (built in 2000 or
later) multifamily housing in Platte County has a mid-range price per
square foot, as shown in the graph below.

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 MARKET ANALYSIS

Multi-Family Housing

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 MARKET ANALYSIS

Retail
New retail establishments have been built throughout the Kansas City
metropolitan area since 2000 and tend to cluster along major roadways
and at major intersections. Parkville is located between two notable
retail clusters – the nearly one million square foot Zona Rosa to the
north and the 1.2 million square foot Legends Outlet mall to the south.
About 8% of the five counties retail space is located in Parkville or
within five miles of downtown, and 3% of future retail space will be
located in this area, plus the development at Creekside.

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 MARKET ANALYSIS

Retail

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 MARKET ANALYSIS

Office
The Kansas City metro area’s new office market is largely based within
downtown Kansas City, as well as along Interstate 435 in Johnson
County. Very little of the metro area’s new office space is located in
Parkville or within the five mile radius. About 500,000 square feet of
office space has been added in these two geographies since 2000, and
only 33,000 square feet are planned in upcoming years.

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 MARKET ANALYSIS

Office

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 MARKET ANALYSIS

Industrial
New industrial space has been added throughout the region since
2000, with large concentrations near the airport, in areas on both sides
of the Missouri and Kansas Rivers, and along the Interstate 35 corridor
in Johnson County.

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 MARKET ANALYSIS

Industrial

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 MARKET ANALYSIS

Preliminary Residential Demand

Residential demand for Parkville can be estimated as a function of projected population
growth across a wider surrounding Market Area.

As job growth in metropolitan Kansas City expands over the coming decade and beyond,
new households will be created, either through natural increase or net in-migration. For a
variety of reasons, including employment proximity, familiarity, and personal preference,
some portion of this growth will be drawn to the Parkville area to buy or rent housing.

Because location is key, new Parkville housing will compete for this demand most heavily
with other developments in Parkville and the surrounding communities (primarily
unincorporated areas of southern Platte County.)

The Market Area shown here has added residents (and households) at an average rate of
1.7% for the decade.

Note that Market Area growth has clearly been

accelerating in recent years. Thus a 1.7% growth rate
going forward may seem conservative, but includes
the possibility of another economic down-cycle
between now and 2030.

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 MARKET ANALYSIS

Preliminary Residential Demand

Assuming the residential Market Area continues its 2010-
2019 pace of 1.66% annual household growth, housing
demand will total just over 6,600 units in the coming
decade.

Assuming further that household income distribution

remains roughly the same (in today’s dollars) and
patterns of owning vs. renting stay constant (approx. 36%
renter overall), that future demand will be distributed
according to the figure shown here – with most demand
coming from households earning over $50,000.

Parkville has in recent decades captured approximately

7% of growth in this Market Area. Given the development
momentum and favorable location of the Creekside area,
it is reasonable to assume that this capture will increase
to 10% or higher in the coming years – or approximately
650-700 units by 2030.

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 WHAT WE HEARD FROM YOU

ANALYSIS REVIEW
Initial Infrastructure / Transportation Analysis

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 INITIAL INFRASTRUCTURE / TRANSPORTATION ANALYSIS

Parkville
Infrastructure
Projects

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 INITIAL INFRASTRUCTURE / TRANSPORTATION ANALYSIS

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 INITIAL INFRASTRUCTURE / TRANSPORTATION ANALYSIS

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 WHAT WE HEARD FROM YOU

UPDATE PUBLIC
ENGAGEMENT STRATEGY

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 UPDATED PUBLIC ENGAGEMENT STRATEGY

Social Distance / Public Engagement Strategy

• Interactive Project Website

• Online Meeting

https://confluence.mysocialpinpoint.com/planningparkvillefor2040

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 NEXT STEPS…

• Public Workshop #1 – July 9th (online event)

• Key Stakeholder Interviews – beginning of August
• Public Workshop #2 – October 7th

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