Professional Documents
Culture Documents
• c. 400 B.C.E.: The Greek agora conflates public forum and marketplace
• Several centuries B.C.E.: Chains of retail stores are known to have operated in China
0
shop
agoramarketplace
• Middle Ages: Marketplace as civic center
• 1100–1300: Rise of trade causes significant growth of shops
1200
• Lock-up stalls
1500
bazaar
• 1566–68: Royal Exchange, London
1580
hanges
• 17th century: Explosion of shops due to rise in credit
1640
1720
1740
stock exchange
1791: Passage Feydeau, Paris •
in de nouveautés
• 1827: Design for a Kaufhaus (Karl Friedrich Schinkel)
1820
european bazaar
1831: Galerie Bordelaise, Bordeaux •
1816-1840
1837–39: Passage Lemonnier, Liège •
1840–43: Passage Pommeraye, Nantes • • 1840s: Charles Henry Harrod takes over
1842–43: Exeter Arcade, London • a small grocery shop
☛ “Crystal Palace”
Sillem's Bazar, Hamburg •
1845: Passage Jouffroy, Paris •
1846–47: Galeries St. Hubert, Brussels •
1840
☛ “Mobility”
1865–77 Galleria Vittorio Emanuele II, Milan •
1860
galleria
• 1884: Marks & Spencer‘s, London
☛ “Three-Ring Circus”
1904: Central Arcade, Wolverhampton • • 1902: Macy’s, Marshall Field‘s, and JC Penney‘s
department
• 1928: Adam Department Store Project, Berlin (Mies van der Rohe)
• 1928: Schocken
4,190
Department Store, Stuttgart (Erich Mendelsohn) 1,543,158
tore
• 1930: First supermarket: King Kullen, N.Y. • 1929: 766 Woolworth's shops in Britain alone
☛ “Depato”
total
• 1930: Self-service introduced, Los Angeles • 1930: Department stores branch out to suburbs
indivi
dual st
ores,
US
4,074 1,770,355
franchise
"a few hundred" 2700
1940
2,645 1,771,317
3700
☛ “Ms. Consumer”
• 1954: Victor Gruen's first mall: Northland, Detroit
2,761
duty-free
500 Bijenkorf, Rotterdam
• 1957: De3,157 • 1957: Original Toys"R"Us,
Shannon airport, Ireland • 1,788,325
(Marcel Breuer) Washington, D.C.
supermarket
• 1960: 40% of
☛ “High Architecture”
Americans
total
• 1962: First Wal-Mart
pedestrian mall
shop in 10,000 7,100 1,707,931
4,251
conven
supermarkets • 1964: Yorkdale Shopping Plaza, Toronto: 72 acres; parking for 6,736 cars
ience
1965: British Airports
☛ “Gruen Urbanism”
st
tot
Authority established •
☛ “Three-Ring Circus”
ores,
al d
5,792 1,191,546
1960
ep
U.S.
art
me
45,700
32
13,000
t st
superstore
• 1970: Wal-Mart:
or
24,516
outlets
26,870
tota
30,470
l ma
ll
hypermarket superette
• 1976: Price Club, San Diego
☛ “Suburban Model”
30,200
s, U.S
32,200
.
8,807 1,855,068
1977: Privatization of British
33,904
Wal-Mart
Airports Authority
35,750
(BAA) • • 1979: Home Depot, Atlanta
22,000 276
36,576
37,400
• 1980: Wal-Mart: $1 billion in sales
• 1981: Largest mall: West Edmonton
convenience store
9,981 1,923,228
☛ “Good Intentions”
to
ta
l
☛ “City of Shopping”
W
☛ “Tokyo Metabolism”
al
☛ “Real(i)ty”
M
66,000 25,500
ar
ts
76,000
80,000 30,641 10,041 1,503,593
1980
drive-thru
82,500 32,563
☛ “Mall”
83,000 34,683
☛ “. . . And Then There Was Shopping”
36,515
• 1990: Wal-Mart: $25.8 billion
1,531
in sales
category
airport
1995: BAA classified as retail stock • 84,400
strip mall
shopping resorts
42,048 Donna Karan, London
warehouse clubs
1996: Heathrow Terminal 2 refurbished • • 1997–: As many as one in five malls will close Largest retailer in the world •• 1996:
1997: Niketown, New York
1997: Avg. sales: $1,000–1,200 / sq. ft. (vs. $200–300 for malls) • 160,000
discounters
shopping
churches
☛ “Disney Space”
☛ “Divine Economy”
☛ “Bit Structures”
☛ “Ms. Consumer”
☛ “Jerde Transfer”
entertainment shopping
• 1902: Macy’s, Marshall Field‘s, and JC Penney‘s
36 Harvard Design School Guide to Shopping
Evolution of retail types (detail)
• 1905: Harrod‘s moves into present-day location (Stevens & Hunt)
calators worldwide
• 1907: Neiman Marcus, Dallas
• 1908: Selfridge’s, London (Daniel Burnham)
• 1908–12: Whiteley's building, London (Belcher & Joass)
Architecture”
• 1909: 238 Woolworth's shops
• 1911: Goldman & Salatsch, Vienna (Adolf Loos)
t store
en, N.Y. • 1929: 766 Woolworth's shops in Britain alone
☛ “Depato”
eles • 1930: Department stores branch out to suburbs
4,074
franchise
"a few hundred" 2700
2,645
3700
mail ord
shopp
1951: First dumbell plan: Framingham, Mass.
1951–53: Lijnbaan, Rotterdam (van den Broek & Bakema)
1954: Victor Gruen's first mall: Northland, Detroit
2,761
igh Architecture”
• 1962: First Wal-Mart
7,100
4,251
1964: Yorkdale Shopping Plaza, Toronto: 72 acres; parking for 6,736 cars
tot
al d
5,792
ep
1968: Dominion Center, Toronto
der/catalogue shopping
art
m
(Mies van der Rohe) • 1969: First GAP, San Francisco
en
45,700
t
32
13,000
st
• 1970: Wal-Mart:
ore
1971: The Galleria, Houston
s,
7,742 $31 million in sales
US
outlets
tota
l ma
• 1976: Price Club, San Diego
lls, U
.S.
8,807
25,500
ar
ts
30,641 10,041
drive-thru
☛ “Next Big Thing”
32,563
☛ “Mall”
34,683
37,975
• 1991 Total U.S. department store sales: $177.88 billion • 1991: U.S. mail-o
38,966
ping mall
1992: Mall of America • 1992 Siegel-Cooper, New York, turned into vertical power center Total retail sales
strip mall
11,001
39,543 • 1992–94: 55% of new U.S. retail = big box
40,281 • 1994: 80% of new U.S. retail = category killers
41,151
leasable retail area
1995: 4.97 billion sq. ft. total42,048 • 1995: Wal-Mart: $93.6 billion
1,528
in sales• 1995: 12,952 retail
1996: Donna Kara
warehouse clubs
1997–: As many as one in five malls will close Largest retailer in the world • • 1997: Niketown, N
160,000
discounters
37
☛“
☛“
☛“
☛“
☛“
1,722
☛ “Div
entertainment sh
killer
churches
1904: Central Arcade, Wolverhampton • • 190
38 Harvard Design School Guide to Shopping
Evolution of retail types (detail)
• 190
1907: Friedrichstrassenpassage, Berlin •
calators worldwide
• 190
• 190
1909–11: Pariser Hof, Budapest • • 190
Architecture”
3700
superma
☛ “Ms. Consu
d
shopp
• 1951: First dumbell plan: Framin
• 1951–53: Lijnbaan, Rotterdam (v
umer”
• 1954: Victor Gruen's first mall: N
• 1956: First enclosed mall: So
1957: First duty-free shop, 2,900
duty-free
500 • 195
Shannon airport, Ireland • (Ma
arket
• 1960: 40% of
tota
Americans
ian mall
shop in 10,000 7,100
l conv
supermarkets • 1964: Yorkdale Shopping Plaza,
enien
c
1965: British Airports
☛ “Gruen Urbanism”
e stor
Authority established •
☛ “Three-Ring Circus”
• 1968: Dominion Center, Toronto
es, U.S
.
(Mies van der Rohe) 45,700
13,000
superstore
19,000 • 1971: The Galleria, Houston
21,538
24,516
26,870
tota
30,470
l ma
hypermarket superette
☛ “Suburban Model”
30,200
lls, U
32,200
.S.
convenience store
☛ “Good Intentions”
☛ “City of Shopping”
☛ “Tokyo Metabolism”
☛ “Real(i)ty”
66,000 25,500
76,000
80,000 30,641
drive-thru
83,000 34,683
Early 1990s: Heathrow known as "Thiefrow" • 84,500 36,515
1992: BAA opens mall at Pittsburg Airport • 84,500 37,975
• 199
38,966
ping mall
42,048
1996: Heathrow Terminal 2 refurbished • • 1997–: As many as one in five m
1997: Avg. sales: $1,000–1,200 / sq. ft. (vs. $200–300 for malls) •
1999: Abolishment of intra-E.U. duty-free •
railway station shopping
shopping
☛ “Cap
Evolution of retail mechanisms 0
Counter
Mannequin 1323 B.C.E.: First known mannequin, made of wood, found in the tomb of King Tutankhamen
Mirror First century: Reflecting metal large enough to reflect the whole body is produced
shop
Money 600 B.C.E.: Round, metal coins invented in China invented in China
118 B.C.E.: Leather money issued in China
agoramarketplace
Roads Roman road systems
☛ “Mobility”
Topiary
Money
Glass
Movement
Lighting
Communication
Nature
1200 1500 1580 1600
Late 12th century: Glass with metallic backing is used for mirrors
Crown glass Middle Ages and later: Crown glass, made by spinning, used in windows
Paper Money
exch
bazaar
1620 1640 1660 1680 1700
Slide rule
17th century: Metal coins, paper notes, and bookkeeping entries become standard practice in Europe
Mid-17th century: Mirror making extends fom Venice to London and Paris
hanges Sidewalk 1666: Sidewalks provided in London after the Great Fire
☛ “Mobility”
French landscape gardening
Late 18th – early 19th century: Use of paper money and bank notes spreads throughout Europe
maga
Skylight Skylight enables the arcades
Telephone order
1876: Alexander Graham Bell
Telephone patents telephone
Mail order 1872: First mail-order catalogue sent to farmers by Montgomery Ward
Late 19th century: Completion of continental rail network in the
U.S.A. facilitates mail-order. Mail order system established in Europe
department st
1869: First elevator
Elevator in a department
1870s: Parmelee heat-sensitive sprinkler head introduced in the U.S. store, Paris ☛ “Ms. Consumer”
1892: Wheeler and Reno escalator patents
Grand staircase 1895: Escalator
1859: Ames escalator patent Escalator installed in
museums
1851: Crystal Palace, London ☛ “Crystal Palace” Harrod‘s, London
19th century: Production of full-length mirror used for dressing purposes ☛ “Escalator”
1842: John Gorrie proposes cooling cities 1889: Citywide pipeline refrigeration
Mid-19th century: Glass becomes mass produced
in de nouveautés 1850: Largest available sheet of glass: 7–8 feet by 3–4 feet
1843: Account of floor-to-ceiling glass, London
1828: Largest available sheet of glass: 4 feet by 5 feet 1874: First known moving platform proposal Moving
Railroads
galleria
19th century: Development of railroads
Neon
1820: Gas street lighting, Pall Mall, London
19th century: Coal gas distributed to buildings for lighting 1870: Incandescent electric lamp Late 19th century: First neon light
1838–70: Citywide sidewalk system built in Paris
Flat-screen display
ReplascapeTM
Radio advertising 1920s Billboards ☛ “ReplascapeTM”
1913: Parcel-post system established in U.S. 1945: Greatest expansion of mail order in Europe Global positioning
1960: Computerized mailing lists warehouse clubs
Computer outlets
Early 20th century: Regulation of advertising for truth category
Wal-Mart killers
Logistics
discounters ☛ “Mobilize”
1946: ENIAC calculator, housed in a 30 by 50 foot room
1944: Mark I calculator by IBM 1967: First hand-held electronic calculator by Texas Instruments
TV 1926: First working television Early 1950s: Color TV ATM 1970s: First automated
Smart card
teller machines
churches
Customer tracking
tore
1920s: Credit cards first used in the 1950: First universal credit card
Credit card franchise
U.S. for individual companies introduced by Diner's Club
2000: Avg. credit
card debt in the
Escalator aids growth of department store
Customer profiling Debit card U.S. is $2,814
Air conditioning
Revolving door Geographic Information Systems
☛ “Air Conditioning”
strip mall
1919: First department store air-conditioned drive-thru ☛ “Ulterior Spaces”
1902: Stock Exchange air-conditioned
Float glass
shopping mall
1959: The float glass process ensures perfectly flat glass
1905: “Air Conditioning” coined by Stuart Cramer
1900: Moving sidewalk at Paris Exposition
sidewalk Air conditioning and highways enable the shopping mall Surveillance systems
☛ “Mobility” 1925: First modern superhighway: Bronx River Parkway
Highway 1920s: Italian Autostrada and German Reichautobanen ☛ “Mobility”
Skywalks
pedestrian mall
1930s: Fluorescent tube
1950s: Pedestrianization of
1968: Fiber optics
Late 1970s: Over 200 pedestrian malls in U.S.
European city centers
Consumer psychology
airport
UPC railway station shopping
Late 1940s: Joseph Woodland and Bernard Silver apply
for patents for the U.P.C. symbol and its decoder
☛ “Psychogramming”
☛ “Bit Structures”
shopping
duty free
UPC code coincides with growth of supermarket size
Shopping cart
supermarket
Early 1920s: First shopping cart made in Houston, Texas
☛ “Ms. Consumer”
Optical scanner 1975: First optical
shopping scanners
resorts
used at checkout counters
Self-service 1956: Gordon Gould inventssuperette
laser
hypermarket 1985: Gould receives patent
superstore
and applies for patent
Mid-20th century: Electrically driven mechanical cash register Late 1970s: Electronically driven cash register,
Cash register
convenience store enabling instant credit checks, recording of
transactions, and inventory control
0
heating
evaporative cooling
1620
chemical refrigeration
1802: Heating in textile mills
by Boulton and Watt
1805: Closed-cycle compression refrigeration
described by Oliver Evans
1800
Early 1800s: The natural ice industry becomes
an international enterprise
cooling
steam heating
refrigeration
vacuum refrigeration
1654 Z. Coke Logick (1657) 88 "Causall Identity
is not them that agree in Accidents."
1640 1820
patented by Jacob Perkins
comfort cooling
1830: Hot water radiators installed
Westminster Hospital, London
compression refrigeration
radiator
1839: Houses of Parliament, London
plans for heating and ventilating
Index to evolution diagrams
1840–42: Heating in Pentoville Prison, London 1842: Proposal for cooling cities
1669 GALE Crt. Gentiles I.I. iii. 21 "That the
John Gorrie
complex stoves
Phenicians were originally Canaanites, is
manifest from the Identitie of their
Languages".
16601840
ice machines
1851: Air-cycle compression refrigeration system
patented by John Gorrie 1851: Liquid vapor-compression ice machine
hot-air heating
patented by Alexander Twining
ventilation theories
1680
1860
fans
organizations, new market infrastructure.
ventilation
form of business and commercial
system, breaking up of social borders, new 1870s: Comfort cooling attempted
evolution: commodification of leisure, fashion by passing air over chilled pipes
industrial evolution; was also a commercial
in several buildings in France and England
1873: Steam-powered fans developed
for hospitals
1877: Lockport District, New York,
heated from a central source
Birdsill Holly
hospitals
1700
1880
1889: Carnegie Hall 1889: Pipeline refrigeration
comfort cooled by passing air over ice provides refrigeration on an urban scale
1890: Electric fans
district heating
1890: Great Ice Famine
creates worldwide ice shortages
0
theaters
1899: First cooling and dehumidification system
Dissecting Room, Cornell Medical Building, New York
Alfred Wolff
200ft
1902: Willis Carrier tries unsuccessfully to dehumidify air
1902: “Man-Made Weather“ coined by Willis Carrier
1904: New York Stock Exchange 1904: First public building comfort cooled
Louisiana Purchase Exposition 1905: “Air conditioning“ coined by Stuart Cramer
1906: Larkin Office Building 1906: Apparatus for Treating Air patented by Willis Carrier
1900
Buffalo 1907: Metropolitan Museum of Art
1720
Frank Lloyd Wright refers 1908: Psychrometric chart developed by Willis Carrier
to indoor weather control
as “Air conditioning“
1911: Air conditioning recognized as an official branch of engineering
dehumidification
1913: American Tobacco Company Plant
installs Carrier air-conditioning unit
1917: New Empire Theater
Montgomery, Alabama
museums
1920: Paramount Movie Houses
1919: Abraham & Strauss Paris
New York 1921: Grauman's Metropolitan Theater
First air-conditioned department store
factories
1924: J.L. Hudson Department Store
1925: Rivoli Theater
Detroit
1920
New York
1928: Millam Building, Chicago 1928: Residential air-conditioning unit
office buildings
developed by Willis Carrier
1740
1930: Freon
climate control
heat conductors
1932: Philadelphia Savings 1932:
1751 HARRIS Hermes Wks. (1841) 233 "Is it not Atmospheric Cabinet
Fund Society Building marvellous, there should be so exact an Carrier
identity of out ideas?"
residential
1948: “No modern store can function properly . . . without air conditioning“
1940
shopping
1950: “Air conditioning 1949: The Pentagon 1950: Air conditioning is America's second-fastest growing industry after television
Air-conditioned by Carrier
1760
HVAC
1972–77: World Trade Center
19601780
air-conditioned cars
1980: 55% of American homes have air conditioning
1980: Freon banned
1986: Heat Pipe technology as a result of ozone damage
patented by Khan Dinh (U.S.)
heat
draft control
cooled by HPT
hot plate
heat superconductor
identific
women.
cultural values, happy domesticity, natural
emotional gratification, ethnic / national
critique of modernization; naturalness,
romanticism: the quesst of authenticity as a
2000
1820
1800
cation
1816-1840
1839 MURCHISON Silur, Syst. I. xxxv. 474 "The
organic remains are of great interest in
establishing the geological identity between
the coal measures of the Dudley district and
those of distant parts of Great Britain.
1840
1829 Sir William Congreve
schemes for perpetuum mobile
nature.
international exhibitions domestication of
1850 - 1870: prosperous mid-Victorian years,
and employed".
1860
Diagram by HIROMI HOSOYA and MARKUS SCHAEFER
installations of the escalator
1880
organization of production.
market, rationalization of form and
goods, geographical / social spreading of the
1880 - 1930: mass production of consumer
1880
stepless escalator
"fingerprints", defined in Original 1892 U.S. patent Jesse W.Reno inclined elevator
Encyclopedia. 1892 U.S. patent George H.Wheeler
• 1892–96: stepless escalators installed in Bloomingdale's, New York
1896 Reno’s inclined elevator • 1895–96: stepless escalators installed in Harrod's, London
Coney Island
1900
1898 European patent Escalator prototype 1898 Wheeler’s patent sold to Charles D.Seeberger
M.Halle stepless escalator Otis, Paris Expo 1900 1899 Seeberger partners with Otis
• 1900: Otis‘s first escalator at the Paris World Fair • 1900: Otis's first escalator at the Paris World Fair
Seeberger experiments with spiral moving stairs under Otis
• 1901: escalators installed in Gimbel‘s, Philadelphia
• 1901–3: escalators installed in Macy's, New York
• 1902–3: patent adaptation for Luna Park at Coney Island
1903 Reno’s patent sold to Otis
• 1905: 8 escalators in a factory in Lawrence, Mass.
1906 Otis’s patent 1906 M.Hocquardt European Fahrtreppe • 1906: escalators installed in Bon Marché, Paris
1900
combines Seeberger’s and Reno’s ;• 1906: Macy's counts customers on escalators and elevators
• 1918: escalator profit formula for 5 & 10 Cents Stores, New York
the escalator enables
the department store
1920 Otis redesign • 1920: escalator redesigned for horizontal stepping on/off
1920
ideology of affluence.
Fordism: 1920s, first proclaimed general
1920
0.0
0.2
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1.0
Paul
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1.0
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1.0
0.0
Watson at 0.2
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0.8
1.0
• 2 millions of pounds • 2 millions of pounds "same of a person or thing at all time"
• 9 millions of pounds • 9 millions of pounds
• 31 millions of pounds • 31 millions of pounds 1935 Mitsubishi escalator
• 1935: Japanese Mitsubishi escalator
Gallup
1938 Schindler escalator
Psychoanalysis
Alfred Politz called "motivational research
"pseudo science" and "pure unadulterated
1941 Otis redesign
balderdash,". handrail extended
Dichter says "Most of us try to explain our • 1945: 2,700 total number of escalators in the U.S. 2700
• 78 behaviour in an intelligent way,when very escalator patent adjudged 1949 Otis crisscross escalators • 1949: escalator patent adjudged from Otis
3,700 crisscross arangements for the Buffalo Departmemt store
J. Walter Thompson
• 78 often it is not."
Buffalo, N.Y.
Behaviorism
• 78
TAT
"name, artifact of interaction", Nelson Foote, "process' vis a vis 'continuous'
• 102
"continuous, located in the deep" as self- Sociology, definition destinguished from statistical research "nose-counting".
• 107
conception, and as self-image. Freud's; "appropriation of and commitment to
• 120 • 57
a particular identity or •series
34 of identity".
Marcel Mauss
0.0
0.2
0.4
0.6
0.8
1.0
1.2
0.0
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0.8
1.0
1.2
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PAT0.0
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1.0
1960
• 602 million yen • 670 million yen • 4,092 million yen • 4,208 million yen • 602 million yen • 670 million yen • 4,092 million yen • 4,208 million yen
Japa
1954 "Motivation
n
statistical research
the world's escalators
• 125
id-ego-superego
• 1970: U.S.: 329 escalators operate in office buildings 1970
tota
l
• 811 • 877 • 5,068 • 143 • 5,847
Ne
Motivation
1959 "Identity
• 176
Analytical Psychology
• 908 • 951 • 5,702 • 6,535
wsp
with a single escalator able
• 210
• 1,061 • 1,119 • 6,554
aper
• 203 • 7,508 • 1974: Mitsubishi: accumulated 5,000 escalators
Test
¥4,092 million
• 7,086
ads.
can move the
ac c
n
¥4,208 million
UK total
UK total
• 307
Photosort™
• 1,450 • 7,572
¥670 million
• 1,264 • 8,389
um
tota
Japan total
• 398
• 1,330 • 1,565 • 7,993
l TV
• 9,055
TV ads.
TV ads.
ula
• 482
Projective Techniques
stimulus substitution
tion
Magazine
to move 7,000–8,000 people per hour,
ads.
• 809 • 1983: Mitsubishi: accumulated 10,000 escalators
world's population
Self
• 1,633 • 9,145 • 10,908
survey sampling
• 2,382 • 1,110 1985 spiral escalator, • 1985: Landmark Tower, Yokohama
cala
Conditioningemotional conditioning
• 1,727 • 2,577 • 9,882 • 1,245 • 11,745 escalator with curved plan
1980
PRIZM™
• 409
VALS
doubles every ten years
wo
identity • 2,507 • 14,627 1990 1,404 • 1988: Odakyu Shinjuku Station
Cycle of Life
• 3,354
Research
• 111• 2,084 • 12,725 • 1,872 1988 wheelchair escalator
1980
Hierarchy of Needs
• 139 • 2,335
• 587 • 3,741 • 3,119 • 13,592 • 2,127 • 16,046 for the handicapped w
• 159 • 2,288 Mitsubishi
total number of escalators
• 2,406 • 541 • 3,866 • 3,206 • 13,445 • 16,793 • 1993: Mitsubishi: accumulated 20,000 escalators
ide
Balloons™
as culturally,
1996 • Kobe Harborland Canal Garden
Sensations™
• 2,082
OASYS
• 296 • 3,743 • 11,657 • 17,553 160,000
• 481 • 2,949 • 3,125 • 1997: OTIS plans accumulated 15,000 in China
300 / year
600 / year
900 / year
Adversary Groups™
• 583 • 4,073 • 3,571 • 12,379 • 3,333 ••19,162 • 583 • 4,073 • 3,571 • 12,379 • 3,333 • 19,162
ClusterPlus
Category Sculpting™
Global Scan
Target £3,333
VALS-2
ACORN Microvision
Living
GeoVALS
Scan
Emotional¥1,916,200
£344 million
£583 million
MONITOR JapanVALS
Evolution of identity (☛ Psychogramming, 572–73)
Evolution of the escalator (☛ Escalator, 338–39)
million
£3,571 million
DuPont's Cohort study
¥218,100 million
¥407,300 million
¥1,237,900 million
million
Emotional Sonar™
2000
Cube
Lexicon™
Eating typology
Postmodernism: "
data mining
emotional mining
symbolic interactionism
are defined by lifestyle rather than
Advertising E
Advertising E
mass identity crisi
Fashion shoppers typo