Nicho de Mercados

Sirley Del Carmen Rave Marulanda

Septiembre de 2016

Ficha 1181704

Instructora

Yolanda Torres

Servicio Nacional de Aprendizaje

(SENA Virtual)

Centro de Desarrollo Agroempresarial - Regional Cundinamarca

Servicio Nacional de Aprendizaje (SENA).

Our project Crea+ Production S.A.S offers training services, non-formal education and
training in different labor competencies. Our niche market would be the private sector
companies as our main objective is that have qualified employees and suitable, in addition
to updated for the correct development of the functions of the day to day. For this reason
we could qualify in benefit market segmentation due to the nature of our services and the
need of the customer.

In the city of the case currently does not exist a company that provides services such as
those of our project, so that to engage in it would mean that creates+ Production S.A.S
corners the market and having no direct competition we could say that the arrival of our
project would be the city blockbuster of the year. Knowing the above we know that only 50
per cent of the adult population is professional which generates a great benefit to creates+
Production S.A.S because we latent need to train the other 50%.