Hershey

Segmentation is to identify the purchasing bahiovor of consumers within a market who share similar
needs buying behavior.

According to the report (The Hershey Company, 2012) the client behavior should be targeted with the
following main characters.

With adults accounting for the largest percentage of chocolate bar sales and with the increased interest in
healthier foods, Hershey’s segmentation should cover:

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the-hershey-company