Hands-on Exercise No.

3 Total Marks: 10
Batch-05
Digital Marketing Due Date: 02/01/2020

Instructions:

Please read the following instructions carefully before submitting this Hands-on Exercise:
 Use MS Word to prepare exercise solution.
 You may consult tutorials and videos if the concept is not clear.
 Your submitted exercise will not be considered/counted if:
 It is submitted after due date.
 It is not in the required format (.doc or docx.)
 It does not open, or file is corrupt.
 It is copied (partial or full) from any source (websites, forums, students, etc.)

Learning Outcome:

After completing this exercise, you shall be able to:

 Create a Google Ads account.
 Make a search Ad campaign and select campaign objective.
 Set daily budget.
 Make Ad Groups.
 Place right keywords in the Ad Groups.
There are five parts of this exercise. Please complete all of them.

Scenario:

Mr. John is the owner of a business based in Washington, United States. He wants to promote his business
through Google Search ads. His company sell different kinds of mobile phone accessories within the USA.
He has a budget of $10/day to spend. He is looking for someone who can create a Google search Ad
campaign for his business.

Tasks:

1. Create a campaign and select the campaign objective.

2. Set the budget according to the scenario.
3. Create Ad groups.
4. Place the relevant keywords in Ad groups.
5. Make the Ads against Ad groups.

Guidelines:

 You can use your existing Google Ad account, or you can create a new one.
 You can use your existing email address to sign up on Google Ads.
 You do not need to enter any payment method.

NOTE:

1. Create MS Word file with screenshots of all of the above-mentioned tasks.

2. We will analyze your solution based on the steps that you would perform.

BEST OF LUCK 
How to submit solution file on LMS?

Please perform the following steps for submitting your solution using LMS:

1) Login to the LMS

2) Click on the Exercises button within the My Activities section

3) Click on the submit button to upload your Solution.

4) Keep in mind to upload your Solution in .doc or .docx format