Title: 154-Facebook Groups: What are Facebook Groups

Learning Objectives:

1. Understanding basic functionalities of Facebook Groups

Description:

Another great tool that exists on Facebook for digital marketers are Facebook Groups. Facebook
groups are like a place on Facebook where interested people come together to share ideas and opinions
regarding a topic. Groups have an owner but multiple people can manage them as admins. Groups can
be closed, secret or private. Your friends can see what groups you have joined. Groups are important for
marketers as;

1) they provide a great place for further engagement: brands can be more informal in selected few
people

2) they are great for creating trust for the brand

3) they motivate customers to share more as customers feel more comfortable to share between a small
group of people compared to the entire public.