Title: 18 - Ads Creation

Learning Objectives:

1. Understanding what Ad Creation Jobs involve

2. Knowing what types of Ads exist
3. Getting a premise for creating good and captivating ads

Description:

Ads Creation is an important task in Digital marketing. The amount of customers engaged is
dependent on the quality of ads that the marketer creates and if the ads are rightly placed at the right
time. Ad Creation means to create Ads on a variety of channels.

These Channels Include

1) Websites: Display Ads which can be static, Text, Popup, Flash

2) Social Media: these can be paid or unpaid

3) Search Engines: these are called search ads and involve keyword setting and paying per click. Along
with this retargeting is an important concept used in digital ads. A marketer must know how to utilize
cookies. To create good ads on these platforms one must remember to research properly, use variety in
the content and to adapt to the current trends on social media.

Further Reading:

https://www.adskills.com/library/7-types-of-online-advertising