THE MARKET THING

SUPPLY AND DEMAND

AMADA GONZALEZ ANGULO

NATIONAL SERVICE OF LEARNING SENA

MARKET MANAGEMENT
1966004
2020
1. Match the Word with the corresponding meaning:

A. Suply Expensive

B. Demand Desire to buy any product

C. High Price All people

D. Mass market The lifetime of goods and services

E. Life cycle Disposition to offer products

2. According to the next, mention the things people take into account to determine

the demand.

To determine the demand, the account of the target market segment, price, appearance
and distribution must be taken into account.

3. Write F for false or T for true

A. Production cost depends on technology

F(X) V()

B. As greater the expectations are, the lower will be the offer from the companies.

F(X) V()

C. One of the four ps of marketing mix is package.

F(X) V ()

D. Price is the amount a customer pays for the product.

F() V(X)

E. Planning is to transform and develop marketing objectives to marketing strategies.

F(X) V()
 4. Answer the following questions.

a. ¿What is Benchmarking?

Benchmarketing is the process by which a company compares its products and methods

with those of the most successful companies in its field, in order to try to improve its

performance.

b. What is the process of Benchmarking?

Is the process of measuring the performance of a company's product or service, or the

processes against those of other businesses that are considered the best in the industry.

c. Number the aspects to be taken into account in Benchmarking?

 Quality

 Productivity

 Time

5. Write the vocabulary (20 words) from the reading, and make a glossary organize

the words in alphabetic order and write the meaning of each Word.

 Application: computer program designed as a tool to allow a user to perform

one or more types of tasks

 Cycle: Series of phases or states through which an event or phenomenon passes

and that follow one another in the same order until reaching a phase or state from

which they repeat themselves in the same order.

 Strategy: a series of very thoughtful actions, directed towards a certain end.

 Information: information is an organized set of processed data, which constitute

a message

 Investigation: study and search for information on a certain topic

 Marketing: Set of techniques and studies that aim to improve the marketing of a

product

 Brand: image or symbol to identify a product or service

 Market: Theoretical place where the supply and demand for products and

services are found and prices are determined.

 Fashion: Set of clothing, ornaments and accessories that are based on those

tastes, uses and customs, and that are worn over a period of time.

 Mobile: it is a type of small computer with processing capabilities.

 Price: It is known as the amount of money that society must give in exchange for

a good or service

 Product: A product is a set of characteristics and tangible attributes (shape, size,

color ...) and intangibles (brand, company image, service ...) that the buyer
 accepts, in principle, as something that will satisfy their needs.

 Promotion: It is an element or tool of marketing that has as specific objectives:

to inform, persuade and remind the target audience about the products that the

company or organization offers them, thereby seeking to influence their attitudes

and behaviors.

 Segment: is a relatively large and homogeneous group of consumers that can be

identified within a market.

 Software: it is a set of computer programs, instructions and rules that allow you

to execute different tasks on a computer.

 Technology: technology is a set of techniques and procedures that are designed

to solve a certain problema.

 Phone: Telephone is an electrical device to communicate verbally with another

person who is not in the same physical location.

 Users: who regularly uses a service.

 Sales: Sale is an action that is generated from selling a good or service in

exchange for money

 Lifetime: Property or essential quality of animals and plants, by which they

 evolve, adapt to the environment, develop and reproduce.

6. Write a ten lines text that summarizes the topic of the activity.

It can be seen how the marketing mix becomes one of the most important concepts in

the industry, because with it you can position a product in the right way, taking into

account the place, time and price. If all this is fulfilled, a good result will be achieved,

which is to obtain good acceptance from clients and satisfy their needs.

On the other hand, as technology and constant communication is essential at the

moment. We all have the need to transmit a message, remember an activity and with

all the electronic devices that exist today we are able to carry out these activities in

an agile and effective way. Technology is in fashion and every day is in constant

innovation.

1. Bibliography

https://zinkers.es/marketing-online/que-es-el-benchmarketing-la-evaluacion-

comparativa-de-practicas