Word of mouth.

 The act of consumer providing information

to the other consumers.
 The personal communication about a
product bewteen target buyers and
neighbours, friends , family members and
associates.
 91% buys the things on Recommendation.
 It’s the unpaid marketing from person to
person.
 It’s the power promotional tool
 It important for every business marketing
strategy.

Types of word of mouth.

 Influencers marketing
Choosing the person such as
bloggers, influencers that are likely to talk
about your product. Make the product
seeding to give right product into right
hands and right time.
 Viral makerting
 To create entertainment or
informative messages to be passed along.
 Cause marketing
Supporting the social causes to get the
respect and support from the who feel
strongly about the cause.
 Evangelism marketing.
That your own costumer is the brand
advocate.
 Face to face marketing.
It’s the most powerful marketing from one
person to another person.
 Digital messages and conversation.
The images or audio gives more support to
the review of a product.

How can word of mouth amplified?

 Creating communities
 Giving products to the influencers.
 Motivates the people to talk about their
products.
 Giving the information the advocates (the
costumers) so they can share.
 Using a good advertisements for start of a
conservation of product.
 Earn trust and respect.

 Advantages of WOM.
Following are the advantages.
 Focus on customer satisfaction.
 Economical method of marketing.
 Its more credible.
 Strengthens the brand image.

 Disadvantage of WOM.

 Negative feedback.

 Limited control over it.

 The marketers have fear the message may

be couldn’t deliver according to their
needs.
 Informal way of communication.
 Untrackable results.