Group Project:

Digital Business Management

Category: Exploration

Each student group will have to submit a case analysis. The analysis should be a maximum of five typed pages
(1.5 spaced), plus a maximum of two pages of supporting exhibits (if any). Although specific questions are
assigned for each case and should be answered, you are expected to apply all of your relevant skills and knowledge
of operations management and business in your analyses. Issues, challenges and opportunities need to be identified
and prioritized, tradeoffs should be analyzed, and recommendations need to be made and supported.

Please watch this youtube video: https://www.youtube.com/watch?v=UrWE_BJK8cg

1. The government hire you as a “Digital Business” consultant, How to use the digital marketing
strategies to increase the number of tourist? Create the action plan to implement this strategy?
(50 points)

This is the framework as a basis for your analysis:

2. The government ask you again, how to increase the profits of Micro, Small & Medium
Enterprises (MSME) at this area? What the Digital Business Strategy that you
recommend? Are you need to cooperation with the other stakeholders / business
partners? (25 points)
Analysis the E-Marketplace

3. Can you explain the risk of marketplace in Indonesia. (25 points)

Please select two marketplaces.

This is the template that you can use to answer this question!

Name of Marketplace: _________________

Link of Marketplace: ___________________

Category Potential of Risks Solutions References

Social

Legal

Political

Economic and
competitive

And you can add the other references to support your answer.

Notes:
• Please put the references of all the answers using APA Style