In this webinar, we created individual personas.

For this assignment, think about another one and make it the opposite of the one you created in
class.
Write 300 words and explain:

• From where would you gain the data to build such target audiences?
• How would you differentiate your strategy and your business communication approach to
reach them?
• How would you implement the above strategies for each target audience?

Apply to your Group Organisation (INSEAD, Mansour Group, Bayer, NBE)

Please note that once your assignment gets graded, an amended one cannot be uploaded.
If an assignment is not uploaded by the due date and time, a grade of ZERO will be assigned to
the entire group.