Before you dive into our Targeting Secrets... Determine if your promotion is best for COLD, WARM, or HOT audiences. COLD: STRANGERS, THEY'VE NEVER HEARD OF YOUR BUSINESS WARM: THEY ARE ON YOUR EMAIL LIST, VISITED YOUR WEBSITE, OR FOLLOW YOU ON SOCIAL MEDIA HOT: PREVIOUS AND CURRENT CUSTOMERSCRET #1 B2B: PAGE ADMIN SECRET #4 PURCHASE BEHAVIOR SECRET #2 B2B: BUSINESS OWNER INTEREST SECRET #5 LIFE EVENTS BIRTHDAYS: SECRET #3 LARGE INTEREST NARROWED Choose 1 large interest (4+ million potential reach) and narrow with 1 medium interest (1 million potential reach) [casas ANNIVERSARIES —SECRET #6 1% LOOKALIKE BASED ON: A) BUYERS, B) LEADS, & C) WEBSITE VISTORS HOW TO CREATE LOOKALIKE AUDIENCES A) BASED ON BUYERS STEP 1: Create a list of your Buyers in a .csv file with their first name, email address, and phone number in separate columns (plus any additional information you have like their zip code, state, country, birth date, etc). STEP 2: Go to business.facebook.com/adsmanager/audiences STEP 3: Click the button, “Create Audience” and select Custom Audience Note: Does Your List Include a Column For | Customer Value? If you have purchase information for your customers ina column (such as Billy Gene total purchases amount to $32), select Yes. Otherwise, select No.HOW TO CREATE LOOKALIKE AUDIENCES, cont. STEP 4: Preview and Map Your Data. Match the correct format with the type of data in your column STEP 5: Click Upload and Create STEP 6: Click the button, “Create Audience” again and select Lookalike Audience STEP 7: Select the Custom Audience you want to create a Lookalike Audience based on your newly uploaded BUYERS list STEP 8: Select Audience location and keep the Audience Size at 1% STEP 9: Click “Create Audience”HOW TO CREATE LOOKALIKE AUDIENCES, cont. B) LEADS STEP 1: Create a list of your Leads in a .csv file with their first name, email address, and phone number in separate columns (plus any additional information you have like their zip code, state, country, birth date, etc.). STEP 2: Go to business.facebook.com/adsmanager/audiences STEP 3: Click the button, “Create Audience” and select Custom Audience STEP 4:PreviewandMap =| ......... Your Data. Match the correct | format with the type of data | in your column STEP 5: Click Upload and Create STEP 6: Click the button, “Create Audience” again and select Lookalike Audience STEP 7: Select the Custom Audience you want to create a Lookalike Audience based on your newly uploaded LEADS list 5HOW TO CREATE LOOKALIKE AUDIENCES, cont. STEP 8: Select Audience location and keep the Audience Size at 1% STEP 9: Click “Create Audience” C) WEBSITE VISITORS STEP 1: Go to Audiences in Ads Manager STEP 2: Click the button, “Create Audience” and select Website STEP 3: Select dropdown “All website visitors” and change this to “People who visited specific web pages” cK __= STEP 4: Change the number of days from 30 to 180 (the max number). STEP 5: Paste the URL of your website or landing page in the box underneath “URL contains” and click Upload and CreateHOW TO CREATE LOOKALIKE AUDIENCES, cont. STEP 6: Click the button, “Create Audience” again and select Lookalike Audience STEP 7: Select the Custom Audience you want to create a Lookalike Audience based on your WEBSITE VISITORS list audience STEP 8: Select Audience location and keep the Audience Size at 1%SECRET #7: VIDEO VIEWS STEP 1: Go to business.facebook.com/adsmanager/audiences STEP 2: Click the button, “Create Audience” and select Video STEP 3: Click into the field where it says, “Choose a content type” and select “People who have watched at 25% of your video” (we recommend 25% or higher). STEP 4: Click “Choose videos” and select the video you want, name the audience, and click “Create Audience”SECRET #8: People who sent a message to your page STEP 1: Go to business.facebook.com/adsmanager/audiences STEP 2: Click the button, “Create Audience” and select Facebook Page STEP 3: Click the dropdown “Everyone who engaged with your Page” and change to “People who sent a message to your Page” STEP 4: Click “Create Audience”SECRET #9: Webpage visitors by time spent on page (top 5%, 10% or 25%o) ed STEP 1: Go to business.facebook.com/adsmanager/audiences STEP 2: Click the button, “Create Audience” and select Website STEP 3: Select dropdown “All website visitors” and change this to “Visitors by time spent” STEP 4: Click “+Select specific web page(s)” and paste the URL of your website or landing page in the box underneath “URL contains” STEP 5: Name and click “Create Audience” 10SECRET #10: Your email list STEP 1: Save your email list in a .csv file with their first name, email address, and phone number in separate columns (plus any additional information you have like their zipcode, state, country, birth date, etc.). STEP 2: Go to business.facebook.com/adsmanager/audiences STEP 3: Click the button, “Create Audience” and select Custom Audience STEP 4: Does Your List Include a Column For Customer Value? If you have purchase information in a column (such as Sally has purchased a $58 product), select Yes. Otherwise, select No. STEP 5: Upload your file and name it STEP 6: Preview and Map Your Data. Match the correct format with the type of data in your column. STEP 7: Click Upload and Create