DEMAT ACCOUNT

A project submitted to
University of Mumbai for partial completion of the degree of
Bachelor in Commerce (Accounting and Finance)
Under the Faculty of Commerce

BY
TEJENDRA KUMAWAT

Under the guidance of

Mackrina Tuscano

Shankar Narayan College of Arts Commerce And Science

Mahavidyalaya Marg, Navghar Gaon,
Bhayandar ( East), Thane, Maharastra 401105

ROLL NO 35
Academic Year 2018-19
Semester VI
 DECLARATION

I the undersigned TEJENDRA KUMAWAT here by, declare that the work embodied in this
project work titled “DEMAT ACCOUNT” from my own contribution to the research
work carried out under the guidance of MACKRINA
TUSCANO is a result of my own research work and has not been previously submitted to
any other University for any other Degree\ Diploma to this or any other university.
Wherever reference has been made to previous works of others, it has been clearly indicated
as such and included in the bibliography.

I, hereby further declare that all information of this document has been obtained and
presented in accordance with academic and ethical conduct.

TEJENDRA KUMAWAT

Certified by

MACKRINA TUSCANO
ACKNOWLEDGEMENT

To list who all have helped me in difficult because they are so numerous and the depth is so
enormous.

I would like to acknowledge the following as being idealistic channels and fresh dimensions
in the completion of this project.

I take this opportunity to thank University of Mumbai for giving me chance to do this
project.

I would like to thank my Principal Dr VN Yadav for providing the necessary facilities
required for completion of this project

I take this opportunity to thank our HOD Brinda Shah for her moral support and guidance .

I would also like to express my sincere gratitude towards my project guide

Mackrina Tuscano whose guidance and care made the project successful.

I would like to thank my College Library, for having provided various reference books and
magazines related to my project.

Lastly I would like to thank each and every person who directly or indirectly helped me in the
completion of the project especially my Parents and Peers who supported me throughout my
project.

iii
EXECUTIVE SUMMARY

Training and development is the essential job of human resources department of

every organization. It is necessary to help employees in dealing with the changes

caused by the changing business environment.

I, RAJU GOYAL had done my project in ANGEL BROKING LTD. which is a

leading company in finance industry. The main objective of my project was to

“Demat Account”.

The training design included departments, and their training needs, month of

training, sequence of training and methods of training. A proper matrix was

formed differently for each level highlighting the requirements to be trained.

It also includes different skills workshop including the contents, objectives of the

skills imparted to the employees. Most important in training process are the ice

breakers and games which help the trainees in feeling relaxed and refreshed.

Each level in organization was considered as separate entity and training

procedure for them was also different.

iv
 TABLE OF CONTENTS

Introduction 8

Company Profile 9
SWOT Analysis 18

Discussion on Training 20

Demat Account of Angel Broking 25

Buying and Selling 34
Need for the study 38
Competitors 39
Objective 43
Research Methodology 44
Data Analysis and Interpretation 47
Observation and Finding 57
Limitation59
Suggestion 60
Summary and Conclusion 61
Bibliography 62
ANNEXURE (contains questionnaire) 63

Introduction
Angel Broking's tryst with excellence in customer relations began in 1987. Today, Angel has
emerged as one of the most respected Stock-Broking and Wealth Management Companies in
India. With its unique retail-focused stock trading business model, Angel is committed to
providing ‘Real Value for Money’ to all its clients.

The Angel Group is a member of the Bombay Stock Exchange (BSE), National Stock Exchange
(NSE) and the two leading Commodity Exchanges in the country: NCDEX & MCX. Angel is
also registered as a Depository Participant with CDSL. FSWA is into FINANCIAL PLANNING
which involves selling of financial products like D-mat account, corporate FD’s, mutual funds
and insurance.

Angel Broking ltd – Transacting and investing simplified. Get ready to change the way you
transact and invest in financial products and services. Whether you wish to transact in equity,
equity & commodity derivatives, prefer to invest in mutual funds, life & general insurance
products or avail money transfer and money changing services, you can do it all through reliance
money. Simply open a Angel demat account and enjoy the convenience of handling all your key
financial transactions through this one window.

In my project I explain in brief about the company, about financial planning, about Demat
Account, and almost all the things that I have learned so that others can also read and learn from
my experience.
 COMPANY PROFILE

Angel Broking House Limited

COMPANY BACKGROUND
Philosophy of the Company

Angel broking ltd. already has a presence in India through company Law, incorporated on
December, 1997. It offers world-class financial planning and a wide range of wealth
management products to mass affluent and affluent customer segments. Angel Broking limited
provides a complete range of financial products and services that include equity broking (internet
based online trading as well as offline trading), financial planning, insurance, investment
products, equity research, demat account and more.
Angel Broking Limited is one of the leading and professionally managed stock broking firm
involved in quality services and research. Angel Broking Limited is a corporate member of The
Stock Exchange, Mumbai.
The membership of the company with The Stock Exchange Mumbai was originally in the name
of Mukesh R. Gandhi, which was eventually turned into a corporate membership in the name of
Angel Broking Limited.
Angel Broking Limited is managed by Mr. Dinesh Thakkar and he is well
supported by Mr. Mukesh Gandhi, a fifteen years veteran in the market.
The group is well supported by a professional and qualified research team and efficient
operations and back office team, which comprises of highly dedicated and qualified individuals.
Angel has an in-house, state of art research department.
Angel believes in reaching out to the customer at the farthest end rather than by reaching out to
them. The company in its endeavour to give its client the best has opened up several branches all
over Mumbai, which are efficiently integrated with the Head Office.
Angel Broking Limited is primarily into retail stock broking, with a customer base of retail
investors, which has been increasing at a compounded growth rate of 100% every year. The
company has huge network sub-brokers in Mumbai and other places outside Mumbai, registered
with SEBI, who act as Chanel partners for the company. The company presently has total staff
strength of around 150 employees who are spread accordingly across the head office and all the
branches.

Angel has empowered its physical presence throughout India through various strategies which it
has been adopting efficiently and effectively over a period of time, like opening up of branches
at various places, tie-ups with various agencies and sales agents, buy-outs of smaller regional
outfits and appointment of sub- brokers and franchisees. Moreover Angel has been tapping and
including high net- worth and self-employed individuals it its vast array of clients.

Angel has always strived in the direction of delivering ultimate client satisfaction and developing
stronger bonds with its customers and chose partners. Angel has a vision to introduce new and
innovative products and services regularly. Moreover Angel has been one among the pioneers to
introduce the latest technological innovations and integrate it efficiently within its business.

Mission:

To create long term value by empowering individual investors through superior financial
services supported by culture based on highest level of teamwork, efficiency and integrity.
VISION:

 To provide best value for money to investors through innovative products.

 Trading/Investments Strategies

 State of the art technology and personalized service.

Customer Promise
They are passionate about their customers' success and promise to deliver exceptional service
with every meeting, interaction and dealing. They strive to offer simple, straightforward, friendly
and trustworthy service. They are a financial company with a different attitude.

ANGEL DEALING IN
 LIFE MUTUAL
EQUITY
FUND
INSURANCE
COMMODITY

Milestones

Awarded with 'Broking House with Largest

Distribution Network' and 'Best Retail Broking
May, 2009 House' at Dun & Bred street Equity Broking
Awards 2009
August,
2008 Crossed 500000 trading accounts
November, 2007
‘Major Volume Driver’ for 2007
March,
2007 Crossed 200000 trading accounts
December, 2006
Created 2500 business associates
October,
2006 ‘Major Volume Driver’ award for 2006
September Launched Mutual Fund and IPO business
, 2006
July, 2006 Launched the PMS function
March, 2006
Crossed 100000 trading accounts
 October,
2005 ‘Major Volume Driver’ award for 2005
September
, 2004 Launched Online Trading Platform

April, 2004 Initiated Commodities Broking division

April, 2003 First published research report
November, Angel’s first investor seminar
2002
March, 2002 Developed web-enabled back office
software
November, Angel Capital and Debt Market Ltd.
1998 incorporated
December, 1997
Angel Broking Ltd. incorporated

Angel Broking House

Board of Director
Mr. Dinesh Thakkar Founder Chairman & Managing Director

The Angel Group of Companies was brought to life by Mr. Dinesh Thakkar. He
ventured into stock trading with an intention to raise capital for his own independent enterprise.
However, he recognised the opportunity offered by the stock market to serve individual
investors. Thus India’s first retail-focused stock-broking house was established in 1987. Under
his leadership, Angel became the first broking house to embrace new technology for faster, more
 effective and affordable services to retail investors.

Mr. Thakkar is valued for his understanding of the economy and the stock-market. The print
and electronic media often seek his views on the market trend as well as investment strategies.
Mr. Lalit Thakkar Director – Research

Mr. Lalit Thakkar is the motivating force behind Angel’s highly acclaimed
Research team. He’s been a part of the senior management team since the Angel
Group’s inception. His technical and fundamental outlook has provided impetus
to Angel’s market research team. Research-based & personalized advisory
services are Angel’s forte, and Mr. Lalit Thakkar has undoubtedly been the brain behind it.

When it comes to analyzing the market, Mr. Lalit Thakkar is truly a genius. His hands-on
experience and fundamental knowledge of the market can predict the market trend early. His
views on the market trend are often quoted in the print and electronic media.
Mr. Amit Majumdar Chief Strategy Officer

A chartered Accountant by qualification, Mr. Amit Majumdar is a key member of

Angel’s strategic decision-making process. He has been with the group since
August 2004. He has handled several functions of the group like finance and
operations, to name a few. He has rich experience in finance, investment banking,
treasury, consultancy and advisory services.

Mr. Majumdar has led many successful initiatives for the group. Before joining the Angel Group,
Mr. Majumdar has been associated with Rabo India Finance, Ambit Corporate Finance and Ernst
& Young.

Mr. Rajiv Phadke Executive Director – HR & Corp. communications

Mr. Rajiv Phadke has actively contributed to the Group’s growth over the last
four years. Holding a major in Finance, Mr. Rajiv Phadke is a strategic thinker
with expertise in the field of corporate planning, international marketing,
financial services, brand-building, HRD and quality management.
 With over 32 years of experience, Mr. Phadke has successfully led SBUs and financial
companies from concept to commissioning. His career horizon spans Motilal Oswal Securities,
Times Guaranty Financials, Nagarjuna Securities and Tata Exports Ltd. He is also a well-known
speaker in the HR and business development circuit and his views are featured on various
electronic media as well.
Mr. Vinay Agrawal Executive Director – Equity Broking

Mr. Vinay Agrawal leads the Equity Broking business at Angel, which
comprises Business Development, Operations, Product Development and E-
broking initiative. He is actively involved in exploring new ways to adopt
technology for business enhancement.

A Chartered Accountant by qualification, Mr. Agrawal began his career with the Angel Group as
Finance and Operations Consultant, and since then he’s quickly climbed up the corporate ladder.

Mr. Nikhil Daxini Executive Director - Sales and Marketing

With an MBA in finance, Mr. Nikhil Daxini has been instrumental in introducing
the concept of professional marketing of broking services at Angel. His area of
focus is Business Development, Risk Management and Operations.
Mr. Daxini has immense experience in the marketing of financial products and services. He has
been associated with HDFC Bank Ltd. in the past.
Mr. Hitungshu Debnath Executive Director - Distribution & Wealth Management

A marketing professional and a British Chevening scholar from the London

School of Economics, Mr. Hitungshu Debnath leads the Distribution and
Wealth Management business at the Angel Group. It includes the distribution
of
Insurance, mutual funds, IPOs, personal loans and other wealth management products.
 Mr. Debnath has over 18 years of industry experience. He has been associated with Times
Guaranty Financial Ltd., Fortress Financial Services Ltd., Alliance Capital Asset Management
and HDFC Asset Management Ltd. in the past.
Mr. Mudit Kulshreshtha Executive Director - Business Intelligence & Analytics

Mr. Mudit Kulshreshtha heads the advance analytics and strategic business
intelligence division at Angel. With a Bachelor’s degree in Engineering and PhD in Economics,
Mr. Mudit Kulshreshtha has more than 12 years experience in the field of strategy and business
consulting.

He has been associated with reputed consulting firms like Deloitte Consulting India, Ernst and
Young, Arthur Andersen and WNS Global. He has advised several big clients in the U.S. and
U.K. He is also a known speaker at public seminars and conferences organized by CII,
NASSCOM, Indian School of Business and IIT.
Mr. Santanu Syam Executive Director - Operations

Mr. Syam brings with him over 18 years of experience in the field of
Transaction Banking, Wholesale Banking, Treasury Banking, Consumer
Banking and CBS. He started his career with ANZ Grind lays Bank and he was
also associated with Standard Chartered Bank in India as Director Transactional Banking.

Mr. Syam followed up his Engineering degree with an MBA. He has also attended Banking &
Technology seminars organized by SCB Singapore, BSE India & Euro Finance.

Mr. Ketan Shah Associate Director - Information Technology

 IT is a strategic function at Angel. And Mr. Ketan Shah is involved
in the designing of Angel’s IT policies and Strategies. Mr. Shah leads all IT-related
activities from planning and budgeting to implementation and maintenance.

Mr. Shah has over 18 years of industry experience. He has been involved in various
aspects of Business Operations in his previous assignments.

Ms. Pinky Kothari Associate Director - Sales And Marketing

Ms. Pinky Kothari is responsible for development and expansion of

the Angel Group’s business in Southern India. She started her career at Angel as
Business Development Executive. She was then appointed the head of Surat Branch
and the South Gujarat region, before assuming the role of Associate Director.

A qualified Company Secretary and an MBA in Finance, Ms. Kothari has vast
experience in business development in the financial services industry.

Mr. Naveen Mathur Associate Director –

 Commodities Business

A CFA of 1997, Mr. Mathur holds a Post Graduation degree in

Financial Management and Business Finance. He brings with him over 14 years of
experience in the financial markets

He had been associated with Religare Commodities, Karvy Consultants and with BLB
Ltd in the past. He has been involved in several management activities, treasury
operations, corporate and strategic planning, and research activities in Futures and
Options markets in his past assignments.

Mr. Mathur is a regular speaker on all the prominent financial news channels.

SWOT ANALYSIS:-
Strength:-
 Co-operative and Experienced Branch Managers

 Good Database

 Reliance Brand

 Low pricing

Weakness:-
 Inexperienced Staff

 Low awareness due to lack of advertisement.

 Lack of loyal clientage

 Developing product.
Opportunity:-
 Untapped Market

 Increased spending power

 Changing Mindset of Customers

 Unpredictable Sensex

Threat:-

 Reach

 Stiff competition from existing players in the market

 Better products

WHAT DOES ANGEL BROKING LTD. OFFERS

1. Personalized Service
Company believes in providing personalized service and individual attention
to each client to ensure that we understand their goals and help them achieve
it.
2. Professional Advice
Company offers expert advice on equity and debt portfolios with an
objective to provide consistent long-term return while taking calculated
market risks. Companies approach helps clients build a proper mix of
products, and not concentrate on just one individual product. Hence, serving
long-term objectives in the best way.
3. Long-term Relationship
Company believes that long-term vision is the only means to steady wealth
creation. However to achieve this one also needs to take advantage of short-
term market opportunities while not losing sight of long-term objectives.
Hence it partners all its clients in realizing their long-term vision.
 4. Access to Research Reports
Company provides the clients with access to the expert opinion of
economists and analysts.
5. Transparency and Confidentiality
Companies clients receive regular portfolio statements from
relationship managers via email.

DISCUSSION ON TRAINING

Student’s work profile(role and responsibilities)

I worked there with ANGEL BROKING LTD. with a profile of sales trainee. This profile

offers me to understand the need of customer and provide them the best deal possible

with maximization of the profit, both for the company as well as for the customer.

The most important aspect for the role of trainee is trust. So far fulfillment of the

targets one needs to:

 Capitalize on the old and loyal clientage which can be building slowly by advising

people in the best possible way.

 Generating new leads through various activities.

Generation of leads

Since I was new in the field so I had to start from scratch and generate new leads

to sustain in the market.

Cold calling is one of the trusted ways of getting to the customers without meeting them.

Although the rate of conversion remained very less, for cold calling the quality and
 accent remains a very important criterion. this activity give me mixed result. I often got

success and generated many leads through it but it also landed me in awkward position

where the customer were in different mood and made us hear words for which a marketer

should be always prepared to hear. Corporate calls always remained more difficult to

crack with respect to retail sector.

The corporate were the most difficult and most temping to get the business from. It

took me one one day to crack Hi-tech Gears.

At ANGEL BROKING LTD. after getting the product knowledge in the first week at the

branch I was also allotted distributor to work with. In the initial phase I was accompanied

by more experienced staff. After I became known to the market and procedure I started

attending calls alone only.

After the third week my performance also improved and I was able to get close to the

targets, though it looked difficult to achieve in the beginning. To get awareness of the

every product I attended diversified calls. This helped me to implement cross selling to

get better results.

LIMITATIONS:

1. Cold Calling

• Voice and accent plays a major role.

• The right time to call a customer cannot be decided, as the customer may in a

different mood at the time of calling.

• Time consuming

• Less success rate

2. Corporate

• Time consuming

• Contacts with higher authorities play a major role

Description of live experience

I was supposed to use the database provided by the company to make cold calls or by

directly meeting people to get new leads.

While making cold calls, we need to have:

• Good Communication Skills (Voice quality is clear and articulate)

• Persistent and able to bounce back from rejection

• Good organizational skills.

• Ability to project a telephone personality (Enthusiasm, friendliness)

• Flexibility: can adapt to different types of clients and new situations.

Using a good database is very essential.

“Eighty percent of our business comes from 20 percent of our customers" is a frequent

statement at any sales convention. There's hardly a sales executive who is not aware

of the 80/20 rule”.

While talking to customers, I analyze their needs. Whether they want to go for

investment purpose or insurance or both. Suggest them the plan that best suits them. If

they agree to it then either we send across the agents to close the deal or close it

themselves.
Problems faced while selling products:

• Customer dissatisfied with the services.

• People fear that Angel Broking Being a Private company and a new entrant may

be able to sustain or not.

• Past experience, word of mouth.

• Misguidance by agents.

• People do not want insurance products.

• Lack of knowledge and less awareness about demat account.

• People risk appetite is very low, so they are afraid of mutual fund as well.
“Success is a journey, not a

destination’’
ANGEL DEMAT ACCOUNTS
Overview of Demat Account
Demat account allows you to buy, sell and transact shares without the endless paperwork and
delays. It is also safe, secure and convenient.
In India, a demat account, the abbreviation for dematerialized account, is a type of banking
account which dematerializes paper-based physical stock shares. The dematerialized account is
used to avoid holding physical shares: the shares are bought and sold through a stock broker.
This account is popular in India. The Securities and Exchange Board of India (SEBI) mandates
a demat account for share trading above 500 shares. As of April 2006, it became mandatory that
any person holding a demat account should possess a Permanent Account Number (PAN), and
the deadline for submission of PAN details to the depository lapsed on January 2007.

Is a demat account a must?

Now a day, practically all trades have to be settled in dematerialized form. Although the market
regulator, the Securities and Exchange Board of India (SEBI), has allowed trades of up to 500
shares to be settled in physical form, nobody wants physical shares any more. So a demat
account is a must for trading and investing.

Why demat?
The demat account reduces brokerage charges, makes pledging/hypothecation of shares easier,
enables quick ownership of securities on settlement resulting in increased liquidity, avoids
confusion in the ownership title of securities, and provides easy receipt of public issue allotments.
It also helps you avoid bad deliveries caused by signature mismatch, postal delays and loss of
certificates in transit. Further, it eliminates risks associated with forgery, counterfeiting and loss
due to fire, theft or mutilation. Demat account holders can also avoid stamp duty (as against 0.5
per cent payable on physical shares), avoid filling up of transfer deeds, and obtain quick receipt
of such benefits as stock splits and bonuses.

Steps involved in opening a demat account

First an investor has to approach a DP and fill up an account opening form. The account opening
form must be supported by copies of any one of the approved documents to serve as proof of
identity (POI) and proof of address (POA) as specified by SEBI. Besides, production of PAN
card in original at the time of opening of account has been made mandatory effective from April
01, 2006.
All applicants should carry original documents for verification by an authorized official of the
depository participant, under his signature.

Further, the investor has to sign an agreement with DP in a depository prescribed standard
format, which details rights and duties of investor and DP. DP should provide the investor with a
copy of the agreement and schedule of charges for their future reference. The DP will open the
account in the system and give an account number, which is also called BO ID (Beneficiary
Owner Identification number).

The DP may revise the charges by giving 30 days notice in advance. SEBI has rationalized the
cost structure for dematerialization by removing account opening
charges, transaction charges for credit of securities, and custody charges vide circular dated
January 28, 2005.

Further, SEBI has vide circular dated November 09, 2005 advised that with effect from January
09, 2006, no charges shall be levied by a depository on DP and consequently, by a DP on a
Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another
branch of the same DP or to another DP of the same depository or another depository, provided
the BO Account/s at transferee DP and at transferor DP are one and the same, i.e. identical in all
respects.

In case the BO Account at transferor DP is a joint account, the BO Account at transferee DP

should also be a joint account in the same sequence of ownership.

Rights
1. You can open more than one depository account in the same name with single
DP/ multiple DPs.
2. No minimum balance is required to be maintained in a depository account.
3. You can give a onetime standing instruction to your DP to receive all
the credits coming to your depository account automatically.

Procedure
1. Fill account opening form (available with your DP).
2. Give your DP the duly filled account opening form with
introduction documents as may be required.
3. Sign agreement with DP (agreement will state rights & obligations of
both parties). The agreement will contain the fee structure of your DP.
Your DP would give you a copy of this signed agreement for your record.
4. DP would give you Client Id no. (Account no.) Once your depository
account is opened. This Client Id no. along with your DP Id no. Forms a
unique combination. Both these nos. should be quoted in all your future
correspondence with DP/NSDL / Issuing Company/their registrar & transfer
(R&T) agent.
 5. Your DP would give you pre-printed instruction slips for depository
services viz., dematerialization, delivery instruction for trades, etc..Preserve
these carefully.
6. Your DP would give you a list of deadlines for giving instructions for various
depository activities viz., transfer for effecting sale, purchase etc.. If not,
check with the DP.

Required Documents
The extent of documentation required to open a demat Account may vary according to your
relationship with the institution. If you plan to open a demat account with a bank, a savings
account holder has an edge over the non-account holder. In fact, banks usually offer additional
incentives to customers who open a demat account with them.
Along with the application form, your photographs (with co-applicants) and proof of
identity/residence/date of birth have to be submitted. The DPs also ask for a DP- client
agreement to be executed on non-judicial stamp paper. Here is a broad list (you won’t need all of
them though):

 PAN card
 A canceled check,
 Voter’s ID
 Passport
 Ration card
 Driver’s license
 Photo credit card
 Employee ID card
 Bank attestation
 IT returns
 Electricity/ Landline phone bill
While they only ask for photocopies of the documents, they will need the originals for
verification. You will have to submit a passport size photograph on which you sign across.

Procedure
1. Fill account opening form (available with your DP).
2. Give your DP the duly filled account opening form with
introduction documents as may be required.
3. Sign agreement with DP (agreement will state rights & obligations of
both parties). The agreement will contain the fee structure of your DP.
Your DP would give you a copy of this signed agreement for your record.
4. DP would give you Client Id no. (Account no.) once your depository
account is opened. This Client Id no. along with your DP Id no. forms a
unique combination. Both these nos. should be quoted in all your future
correspondence with DP/NSDL / Issuing Company/their registrar & transfer
(R&T) agent.
5. Your DP would give you pre-printed instruction slips for depository
services viz., dematerialization, delivery instruction for trades, etc..Preserve
these carefully.
6. Your DP would give you a list of deadlines for giving instructions for various
depository activities viz., transfer for effecting sale, purchase,etc.. If not,
check with the DP.
Angel Demat Account Services
Angel Broking – Transacting and investing simplified. Get ready to change the way you
transact and invest in financial products and services. Whether you wish to transact in equity,
equity & commodity derivatives, IPO’s offshore investments or prefer to invest in mutual
funds, life & general insurance products or avail money transfer and money changing services,
you can do it all through Angel.
Simply open a Angel account and enjoy the convenience of handling all your key financial
transactions through this one window.

Benefits of having an Angel account.

• It’s cost effective
You pay comparatively lower transaction fees. As an Introductory offer, we
invite you to pay a flat fee of just Rs. 750/- and transact through Angel.

• Its offers single –

Through Angel’s associates, you can transact in equity, equity and
commodities derivatives, offshore investments mutual funds, IPO’s life
insurance, general insurance, money transfer, money changing and credit
cards, amongst others.

• Its convenient
You can access Angel’s services through

•The internet

•Transaction kiosks

•The phone (call & transact)

•Our all – India network of associates on an assisted trade.

• Its Safe your account is safeguarded with a unique

security number that changes every 32 seconds. This number
works as a dynamics password to keep your account extra
safe.

It provide you value- added services at

www.angelbroking.com, you get
• Reliable research, including views of external experts with
an enviable track record
• Live news updates from Reuters and Dow Jones
• CEO’s / expert views on the economy and financial markets
• Tools that help you plan your investments, tax, retirement,
etc. in the personal finance section
• Risk Analyzer for analysis of your risk profile
• Asset allocators to build an appropriate investment portfolio
• Innovative use of technology for facilitating

The benefits:-

Benefits of Demat Account

• A safe and convenient way to hold securities;

• Immediate transfer of securities;
• No stamp duty on transfer of securities;
• Elimination of risks associated with physical certificates such as
bad delivery, fake securities, delays, thefts etc.;
• Reduction in paperwork involved in transfer of securities;
• Reduction in transaction cost;
• No odd lot problem, even one share can be sold;
• Nomination facility;
• Change in address recorded with DP gets registered with all
companies in which investor holds securities electronically
eliminating the need to correspond with each of them
separately;
• Transmission of securities is done by DP eliminating
Correspondence with companies;
• Automatic credit into demat account of shares, arising out
of bonus/split/consolidation/merger etc.
• Holding investments in equity and debt instruments in a single
account.

Benefit For Investors

Demat account has become a necessity for all categories of investors

for the following reasons/ benefits:

 SEBI has made it compulsory for trades in almost all scrip’s to be

settled in Demat mode. Although, trades up to 500 shares can be
settled in physical form, physical settlement is virtually not taking
place for
the apprehension of bad delivery on

 account of mismatch of signatures, forgery of signatures,

fake certificates,
etc.

 It is a safe and convenient way to hold securities compared

to holding securities in physical form..
 No stamp duty is levied on transfer of securities held in Demat
form.
 Instantaneous transfer of securities enhances liquidity.
 It eliminates delays, thefts, interceptions and subsequent
misuse of certificates.
 Change of name, address, registration of power of
attorney, deletion of deceased's name, etc. - can be affected
across companies by one single instruction to the DP.
 Each share is a market lot for the purpose of transactions - so no
odd lot problem.
Any number of securities can be transferred/delivered with one delivery
order. Therefore, paperwork and signing of multiple transfer forms is done
away with. It facilitates taking advances against securities on low margin/low
interest.

Points To Remember
1. You may choose your DP based on your evaluation of their reputation,
service standards, charges, other conveniences, etc.
2. Open depository account with the same holding pattern as there on existing
physical securities. You will need to open separate accounts for every
different combination of holding pattern. Eg.: If 100 securities of company
ABC & 200 securities of company PQR are registered in the name of X as
first holder & Y as second holder, one account in name of X as first holder &
Y as second holder is sufficient. Whereas, if 100 securities of company ABC
are registered in the name of X as first holder & Y as second holder & 200
securities of company PQR are registered in the name of Y as first holder & X
as second holder, you will need to open two accounts, one in the name of X as
first holder & Y as second holder and the second in the name of Y as first
holder and X as second holder.
3. Account opening procedure should typically take 2-5 days.
4. In case of holdings of a partnership firm, the account should be opened in the
name of the partner(s).
5. In case of holdings of a HUF, the account should be opened in the name of the
Karta.
6. In case of a minor, the depository account should be opened in the name of the
minor and the guardian’s name should be mentioned. The guardian will sign
as signatory on behalf of the minor. For selling the securities of the minor, a
court order should be obtained.
7. In case of any difficulties, contact your DP.
8. Only securities admitted by NSDL can be dematerialized. The list is
available with your DP.
9. Only securities registered in the name of the account holder can be
dematerialized.
10.Dematerialization is normally completed within 15 days after the share
certificates have reached the issuer/their R&T Agent. Thus it may take you
a month from the date you hand over shares, to receive demat credit.
11.Dematerialization would be done only when the issuer / their R&T Agent
is satisfied of genuineness of securities & ownership status
12.All the joint holders should sign the DRF.
13.The pattern of holding in the DRF should match the pattern of holding on the
share certificate & the pattern in which account is opened.
14.Demat requests with name(s) not matching exactly with the name(s) appearing
on the certificates merely on account of initials not being spelt out fully or put
after or prior to the surname, would be processed, provided the signature(s) of
the client(s) on the DRF tallies with the specimen signature(s) available with
the issuer/ their R & T agent.
15. If the signature in the DRF does not match with the signature available with
the issuer/ their R & T agent, the issuer/ their R & T agent may at the time
of demat confirmation, ask for additional documentation (like bank
attestation/ notarization, etc.) to prove that the certificate belongs to the
person who forwarded the DRF.
16.In case there is any problem in processing the DRF, contact your DP and if
he cannot resolve the problem you may contact NSDL.
Buying and Selling of Dematerialization

INTRODUCTION
The procedure for buying and selling dematerialized securities is similar to the procedure for
buying and selling physical securities. The difference lies in the process of delivery (in case of
sale) and receipt (in case of purchase) of securities.

In case of purchase:-
 The broker will receive the securities in his account on the payout day
 The broker will give instruction to its DP to debit his account and
credit investor’s account
 Investor will give ‘Receipt Instruction to DP for receiving credit by filling
appropriate form. However one can give standing instruction for credit in
to ones accounts that will obviate the need of giving Receipt Instruction
every time.

In case of sale:-
The investor will give delivery instruction to DP to debit his account and credit the broker’s
account. Such instruction should reach the DP’s office at least 24 hours before the pay-in as
otherwise DP will accept the instruction only at the investor’s risk.

Rights
1. Dematerialized securities can be traded on those stock exchanges connected to
NSDL. At present, NSE, BSE, CSE, DSE, LSE, BGSE, OTCEI, MSE, ISE &
ASE are connected to NSDL. At these stock exchanges, two segments would
be available to trade in dematerialized securities :
○ Unified (erstwhile physical) segment - In this segment delivery
obligation can be met by delivering dematerialized or physical securities at the option
of the seller. However, for a select list of securities prescribed by SEBI, securities
cannot be delivered in physical form in the unified segment, of stock exchanges
connected to NSDL. This list presently covers 160 securities. This list has been
expanded to cover a total of 200 securities with effect from January 17, 2000. Over a
period, this list would cover all actively traded securities.
○ Exclusive demat segment - In this segment delivery obligation can
be met by delivering dematerialized securities only. Physical securities
cannot be delivered in the exclusive demat segment.

2. Procedure
Trading in dematerialized securities is done through your broker just like trading in physical
securities. After your broker executes the trade, your DP will help to deliver shares to your
broker (in case you sell) on the basis of valid instruction given by you to your DP and
receive shares from your broker (in case you buy) on basis of valid instruction given by
your broker to his DP.

Buy dematerialized securities

1. You purchase securities in any of the stock exchanges connected to NSDL
through a broker of your choice and make payment to your broker. Make
sure you tell your broker you want only demat shares.
2. Broker arranges payment to clearing corporation/ clearing house of the stock
exchange.
3. Broker receives credit in his clearing account with his DP on the pay-out
day. He can immediately transfer these securities to your depository account,
provided your account is already active.
4. Broker gives instructions to his DP to debit his clearing account and
credit your depository account.
5. You give instruction to your DP for receiving credit in your depository
account. If you have given standing instruction to receive credits, no separate
instruction for receiving credit will be required.
6. If the instructions match, your account with your DP is credited.

Sell dematerialized securities

1. You sell your dematerialized securities in any of the stock exchanges linked to
NSDL through a broker of your choice.
2. You give instruction to your DP for debit of your depository account and
credit of your brokers clearing member account at least 24 hours i.e. one
working day prior to the pay-in date or before the deadline prescribed by your
DP, so that your brokers clearing account is credited at the time arranged with
him.
3. On the pay-in day, your broker gives instruction to his DP for delivery
to clearing corporation/clearing house of the relevant stock exchange.
4. The broker receives payment from the clearing corporation / clearing house.
5. You receive payment from the broker for the sale in the same manner you
would receive payment for a sale in the physical mode.

Points To Remember
1. Trading continues to be through brokers. In case of any problem in
execution of trade, contact your broker and if he fails to resolve the problem
you may contact the stock exchange.
2. When you buy securities through the stock exchange, your brokers clearing
account is credited to the extent of the securities purchased, on receipt of
instruction from clearing corporation/ clearing house of the stock exchange.
Your depository account is credited only when your broker gives a delivery
instruction to his DP. Securities are not directly credited to your account by the
clearing corporation/ clearing house of the stock exchange. In case your broker
does not give a delivery instruction, contact him or concerned stock exchange
or SEBI. If your depository account is not credited, in spite of your broker
giving valid instruction to his DP, contact the DP and if he fails to resolve the
same you may contact NSDL.
3. When you sell securities, you have to give a delivery instruction to your DP
to transfer the securities to your brokers clearing account. They are not
automatically debited from your account by NSDL or by the clearing
corporation/ clearing house of the stock exchange. In case the DP defaults in
executing your instruction, the DP is liable to compensate you for the loss
incurred, provided your instruction was in
order and has been submitted to the DP at least 24 hours i.e. one working day prior to the
pay-in date or before the deadline prescribed by DP. In case the DP fails to resolve your
problem, you can contact NSDL.
 NEED OF THE STUDY

The need of the study arises because of the reason that a trainee must understand the company, its
achievements and tasks, products and services and also to collect information about its competitors,
its products and services offered. So that, after understanding and collecting information about the
organization and its competitors, a trainee will be able to work well for the organization.
From the study I have learned very much, about the company as well as the strategy of the
customers, which helps me a lot at my working days.
 COMPETITORS

HDFC BANK is one of the leading Depository Participant (DP) in the country
with over 8 Lac demat accounts.

HDFC Bank Demat services offers you a secure and convenient way to keep
track of your securities and investments, over a period of time, without the
hassle of handling physical documents that get mutilated or lost in transit.
HDFC BANK is Depository participant both with National Securities
Depositories Limited (NSDL) and Central Depository Services Limited (CDSL).

Features & Benefits

As opposed to the earlier form of dealing in physical certificates with delays

in transaction, holding and trading in Demat form has the following benefits:

Settlement of Securities traded on the exchanges as well as off market

transactions.
Shorter settlements thereby enhancing liquidity.
Pledging of Securities.
Electronic credit in public issue.

Auto Credit of Rights / Bonus / Public Issues / Dividend

credit through ECS.
Auto Credit of Public Issue refunds to the bank account.

No stamp duty on transfer of securities held in demat form. No

concept of Market Lots.

Change of address, Signature, Dividend Mandate, registration of power of

attorney, transmission etc. can be effected across companies held in demat
form by a single instruction to the Depository Participant (DP).
Holding / Transaction details through Internet / email.
In case you need any more information or have any queries , feedback &
complaints , you may please mail us at dphelp@hdfcbank.com

Secured & easy transaction processing

HDFC Bank Ltd provides convenient facility called 'SPEED-e' (Internet based
transaction) whereby account holder can submit delivery instructions
electronically through SPEED-e website (https://speede.nsdl.com). SPEED-e
offers secured means of transaction processing eliminating preparation of
instruction slips and submission of the same across the counter to the
depository participant. The 'IDEAS' facility helps in viewing the current
transactions and balances (holdings) of Demat account on Internet on real
time basis.

Disclaimer:

Whatever have been stated above are in the good interest of the Investor /
Demat Applicants / holders to provide a brief picture about the depository
system. You are requested go through the guidelines of the depositories
before taking any further action. For detailed guidelines, you are requested
to approach your nearest HDFC Bank branch. HDFC Bank will not be
responsible for any misunderstanding / act based on the above. Also HDFC
Bank might ask for additional information / documentation than what has
been stated above to process your application / instruction.
 ICICI DIRECT

ICICI Direct (or ICICIDirect.com) is stock trading company of ICICI Bank. Along
with stock trading and trading in derivatives in BSE and NSE, it also provides
facility to invest in IPOs, Mutual Funds and Bonds.

Trading is available in BSE and NSE

ICICI Direct offers 3 different online trading platforms to its customers Type of Account

1. Share Trading Account

Share Trading Account by ICICI Direct is primarily for buying and selling of
stocks in BSE and NSE.
This account allows Cash Trading, Margin Trading,

Margin PLUS Trading, Spot Trading, Buy Today Sell Tomorrow and
Call and Trade on phone.

ICICIDirect.com website is the primary trading platform for this trading

account. They also provide installable application terminal based application
for high volume trader.

2. Wise Investment Account

1. Online Mutual funds investment allows investor to invest on-

line in around 19 Mutual Fund companies. ICICI Direct offers
various options while investing in Mutual Funds like Purchase
Mutual Fund, Redemption and switch between different
schemes, Systematic Investment plans, Systematic
withdrawal plan and transferring existing Mutual Funds in to
electronic mode. This account also provides facility to invest
in Government of India Bonds and ICICI Bank Tax Saving
Bonds.

2. Active Trader account gives more personalized investment

options to the investors. It allows investor to use online and
offline stock trading. It also provides with independent
market expertise and support through a dedicated
Relationship Manager from ICICI.
 Active Trader also provides commodity
trading.

Brokerage and fees

Account opening fees : Rs 750/- (One time

nonrefundable)

Brokerage: ICICIDirect.com brokerage varies on volume of trade and inclusive of demat transaction charges,
service taxes and courier charges for contract notes. It ranges from 0.1% to 0.15% for margin trades, 0.2% to
0.425% for squared off trades and 0.4% to 0.85% on delivery based trades.

Disadvantages of ICICI Direct

1. Getting access to ICICIDirect.com website during market session can be frustrating.

 OBJECTIVE
 To find the market potential and market penetration of angel
broking product offerings in Panchkula, Zirkpur, and local area
nearby them.

 To collect the real time information about preference level of

customers using Demat account and their inclination towards
various other brokerage firms e.g.
India bulls, Share khan, India in foline, Religare, Alan- kit, Unicon.
 To expand the market penetration of Angel broking ltd.

 To provide pricing strategy of competitors to fight cut throat

competition.

 To increase the product awareness of Angel broking as single

window shop for investment solutions.

RESEARCH METHODOLOGY
INTRODUCTION
Research Methodology refers to search of knowledge .one can also define
research methodology as a scientific and systematic search for required
information on a specific topic.

The word research methodology comes from the word “advance learner ‘s
dictionary meaning of research as a careful investigation or inquiry especially
through research for new facts in my branch of knowledge for example some
author have define research methodology as systematized effort to gain new
knowledge.

TYPES OF RESEARCH

ANALYTICAL RESEARCH:-

It has to used facts or information already available and analyze these to make a
critical evaluation of material.

SAMPLE SIZE:
 Considering the constraints it was decided to conduct the study based on sample
size of 100 people in specific age groups.

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of data has been used .

1. Primary data collection:

In dealing with real life problem it is often found that data at hand are inadequate, and hence, it
becomes necessary to collect data that is appropriate. There are several ways of collecting the
appropriate data which differ considerably in context of money costs, time and other resources at
the disposal of the researcher.

Primary data can be collected either through experiment or

through survey.

The data collection for this study was done in the following manner:

Through personal interviews:-

A rigid procedure was followed and we were seeking answers to many pre- conceived questions
through personal interviews.
Through questionnaire:-
Information to find out the investment potential and goal was found out through questionnaires.
Through Tele-Calling:-
Information was also taken through telephone calls.

2. Secondary sources of data:

In the secondary sources of data is used. (Internet , mazazine ,books,

journals)

TOOLS OF ANALYSIS

In the project work quantitative technique & percentage method are has been used.

RESEARCH DESIGN

For the proper analysis of data simple quantitative technique such as percentage were
used. It help in marketing more accurate generalization From the data available .The data
which was collected from a sample of population was assumed to be representing entire
population was interested .Demographic factor like age, income and educational
background was used for the classification purpose .
 DATA ANALYSIS
AND
INTERPRETATION

Q1. In which of these Financial Instruments do you invest

into?

Financial Instrument Percentage of respondent

Mutual Fund 75%
Bond 16%
Online trading 7%
Derivative 2%

Interpretation:
Result of Preference of Investment
 This shows that although the mutual funds market is on the rise yet,
the most favored investment continues to be in the Share Market. So, with a more transparent
system, investment in the Stock Market can definitely be increased.

Q2. Are you aware of online Share trading?

Aware of online share trading Percentage of respondent

Yes 72%
No 28%
 Result of awareness of online trading

Interpretation:
With the increase in cyber education, the awareness towards online share trading has increased
by leaps and bounds. This awareness is expected to increase further with the increase in Internet
education.

Q3. Heard about Angel Broking?

Awareness of Angel Percentage of respondent

Broking
Yes 48%
No 52%

Interpretation:
This pie-chart shows that reliance money has a reasonable amount of Brand awareness in terms
of a premier Retail stock broking company. This brand image should be further leveraged by the
company to increase its market share over its competitors.

Q4. Do you know about the facilities provided by Angel

Broking?

Awareness of Angel Percentage of respondent

Broking
services
Yes 36%
No 64%

Interpretation:
Although there is sufficiently high brand equity among the target audience yet, it is to be noted
that the customers are not aware of the facilities provided by the company meaning thereby, that,
the company should concentrate more towards promotional tools and increase its focus on
product awareness rather than brand awareness.
Q .5 Which bank is easily available everywhere?

Company Name Percentage of respondent

Angel 15
ICICI 20
HDFC 15

Interpretation:-
30% have respondent of Angel Broking Ltd, 30% have respondent of
HDFC, 40% have respondent of ICICI.

Which banking Demat account offered you a large no.

of services?

Company Name Percentage of respondent

Angel Broking 22
HDFC 10
ICICI 18

INTERPRETATION:
44% have respondent of Angel Broking Ltd, 20% have respondent of
HDFC, 36% have respondent of ICICI.

Which bank provide you a better email facility?

Company Name Percentage of respondent

Angel Broking 15
HDFC 13
ICICI 22
INTERPRETATION:

30% have respondent of Angel Broking Ltd., 26% have respondent

of HDFC, 44% have respondent of ICICI.

Which company provide a less BROKARAGE rate ?

Company Name Percentage of respondent

Angel Broking 22
HDFC 11
ICICI 17
INTERPRTETATION:
44% have respondent of Angel broking
ltd., 22% have respondent of HDFC, 34% have respondent
of ICICI.
Q. 9 Which company provide you a large number of product
and services?

Company Name Percentage of respondent

Angel Broking 22
HDFC 10
ICICI 18

INTERPRETATION:-
44% have respondent of Angel Broking
Ltd., 20% have respondent of HDFC, 36% have respondent
of ICICI.
 Represent a pie chart

OBSERVATION
To study the sales and distribution management and improve the Customer
Acquisition Process by analyzing the consumer behavior, response and
mindset towards the product and services the company offers.
1. Preference of Investment:
Consumers want to invest 75% in Mutual funds, 16% in Bonds, 7% in online trading and 2% in
Derivatives.

2. Awareness on Online Share Trading

72% consumers are aware of online share trading and 28% consumers are not aware of online share
trading.

3. Awareness of Angel Broking

48% consumers are know about Angel Broking and 52% consumers are not know about Angel
Broking.
4. Awareness about facilities provided by
Angel Broking:
36% consumers are aware about the facilities provided by Angel Broking and 64%
consumers are not know about the facilities provided by Angel Broking.
5. Availability of Bank
30% have respondent of Angel Broking Ltd, 30% have respondent of HDFC, 40% have respondent of
ICICI.

6. Which banking Demat account offered you a large

no. of services?
4% have respondent of Angel Broking Ltd., 20% have respondent of HDFC, 36% have respondent of
ICICI.

7. Better email facility provided by bank

30% have respondent of Angel Broking Ltd., 26% have respondent of HDFC, 44% have respondent
of ICICI.

8. Provide a less BROKARAGE rate

44% have respondent of Angel Broking Ltd., 22% have respondent of HDFC, 34% have respondent
of ICICI.

9. Provide a large no. of Products and services

44% have respondent of Angel Broking Ltd., 20% have respondent of HDFC, 36% have respondent
of ICICI.
 LIMITATION
 The time constraint was one of the major problems.
 The study is limited to the different schemes available under the
Demat account selected.
 The lack of information sources for the analysis part.
 Geographical locations.
 Extreme variability in MARKET.
 SUGGESTION

1. The Brand image of Angel Broking Ltd. is good in market but according to
customer satisfaction the company has to provide the better service. And also
change the Market strategy.
2. They should focus on print and electronic media advertisements to make more
people aware about them.
3. They should provide proper guidance to their customers about demat.
4. They should provide should offers and facilities to their customers to increase their
attractiveness about demat.
5. For opening an account they require lots of signatures in a kit, which should be
reduced.
 SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

• To get initial success in this field is very difficult. Although the business
generation becomes easier with time as we serve more people who then get added
up in the loyal clientage. Thus time and service are two most factors to get in this
field.
• Also the corporate remains a very important segment which gets business in
bulk but retail cannot be ignored which makes your business ticking.
• Customer remains in the pivotal position.

CONCLUSION
Angel Demat Account is better than other Demat account. Angel Broking Ltd. have good return
of investment. A good brand is always welcomed over here people are aware of quality so they
go for ready to spend bucks of money.
At last all conclusion be concluded by that Angel Broking Ltd. is still growing industry in India
Angel Broking Ltd. account have less brokerage rate . It provide
a security with the use of special type of key .
 REFERENCE

1. FINANCIAL INSTITUTIONS AND MARKETS

2.INVESTMENT MANAGEMENT