APPROACH TO THE DIAGNOSIS OF THE MARKETING COMPLEX OF THE INDUSTRIAL COMPANY

Apprentice:

Ana Julia Moya Olarte

SENA, Tecnología en Negocios Internacionales

File 2104827

Instructor
Samy Regina Roble Ruiz

June 18, 2020

 APPROACH TO THE DIAGNOSIS OF THE MARKETING COMPLEX OF THE INDUSTRIAL COMPANY

Summary

According to Maksimova and Shapran they discuss the article of the diagnosis of the marketing
complex of the industrial enterprise based on the Ukrainian economic system.

In which it indicates the incomplete information of the estimate of the economic subjects, in order
to expose the problems and consequences of current decisions.

Taking into account the work of national scientists allows us to talk about the diagnostic activity of
a company.

This leads us to affirm that the current state of the subject of economic activity depends on the
operation of plans, recommendations and procedures that are aimed at improving this state,
especially the diagnosis of a company's marketing, which they indicate that only They are achieved
by establishing the factors that caused these changes and analyzing the explanations for their
influence.