RESPONSE BLOCK SELLING

Bose Corporation

COMPANY PROFILE:
Bose Corporation is an American manufacturing company that predominantly sells audio
equipment. Bose is best known for its home audio systems and speakers, noise-cancelling
headphones, professional audio products and automobile sound systems. Bose has a reputation
for being particularly protective of its patents, trademarks, and brands.

Product Offering
They offer loud speakers, headphones, audio equipment’s, car audio and professional audio.
They mostly deal B2B business like they install their speakers in big malls, companies and also
many expensive cars have BOSS speakers inside to entertain their customers.
 OBJECTION 1
RESPONSE BLOCK SELLING
STEP 1 OBJECTION 1 I am not interested
STEP 2 Acknowledgement Thank you sir for give me the time to show you and tell
Statement you about our product. And I can understand what you fell
right now
STEP 3 Offering: We offer quality product which others cannot offer and it is
very beneficial for you
STEP 4 Demonstration Please take a look at our product; we make it as per the
demand of our customer. And we get very good feedback
from other customers about our product design
STEP 5 Tie Down Customer: I am not interested
You: No problem, maybe if we could help you in future.
Customer: Yes

OBEJCTION 2
RESPONSE BLOCK SELLING
STEP 1 OBJECTION 2 I like the sound of your product but i need to speak to
my partner first
STEP 2 Acknowledgement Thank you sir for give me the time to show you and tell
Statement you about our product. Yes sure you can take your time
STEP 3 Offering: We offer quality product, and we offer best price to you,
We can work on different term, like 0% upfront payment
and you can pay after the job done. But Mr. prospect take
your time and discus it with your partner.
STEP 4 Demonstration Please take a look at our product; we make it as per the
demand of our customer. And we get very good feedback
from other customers about our product design
STEP 5 Tie Down Customer: but I have to talk with my partner and after his
agreement I can take any step.
You: sure Sir, it’s your right and our duty to give our client
enough time to think and take any decision
 OBJECTION 3
RESPONSE BLOCK SELLING
STEP 1 OBJECTION 3 The timing is not right
STEP 2 Acknowledgement Thank you sir for give me the time to show you and tell
Statement you about our product.
STEP 3 Offering: We would not waste a single bit of your tie, Our product
and service delivery would surprise you, It’s our claim that
we will resolve all your sound issues of your company
without any puffery.
STEP 4 Demonstration Please take a look at our product; we make it as per the
demand of our customer. And we get very good feedback
from other customers about our product design
STEP 5 Tie Down Customer: I am kind of busy right now
You: No problem, maybe if we could help you in future.
Customer: Yes

OBJECTION 4
RESPONSE BLOCK SELLING
STEP 1 OBJECTION 4 Price is too high
STEP 2 Acknowledgement Thank you sir for give me the time to show you and tell
Statement you about our product. But I’ll satisfy you by our product
features and quality
STEP 3 Offering: We are offering a quality product. And our product is much
better than our competitors on the basis of the quality and
features our team of professional’s designs it as per the
demand of our customer.
STEP 4 Demonstration Please take a look at our product; we make it as per the
demand of our customer. And we get very good feedback
from other customers about our product design
STEP 5 Tie Down You: "At which price would you buy?"

Prospect: "$2000"
 You: if i could offer you the same price which you think
then will you buy our product?
Prospect: "Yes, I'd buy right away." (Now you know it's
really price)

OBJECTION 5
RESPONSE BLOCK SELLING
STEP 1 OBJECTION 5 We already work with your competitor
STEP 2 Acknowledgement Thank you sir for give me the time to show you and tell
Statement you about our product. But our product has more features
as compare to our competitor.
STEP 3 Offering: We offer quality product which others cannot offer and it is
very beneficial for you. Think about long term if you install
our product once then you will not face any issue and
problem in future it is one time investment for you.
STEP 4 Demonstration Please take a look at our product; we make it as per the
demand of our customer. And we get very good feedback
from other customers about our product design
STEP 5 Tie Down Customer: I am already comfortable with my XYZ
company.
You: No problem, maybe if we could help you in future.
Customer: Yes.