QUESTION#03

Targeting
RIN target market is basically based on families who come in upper middle and higher classes.
Most of its products have a premium price. They target that segment of the market which is willing
to pay more for quality and seek value for their money. But they also offer some lower end fighting
brands for lower income people that are able to achieve almost similar kind of benefit as those
consumers who buy their higher end products.

Segmentation
RIN has always segmented its consumers based geographic , demographic, psychographic.

Geographic: approach of RIN is wonderful because of its distribution channel and also its wide
spread .

Demographic: they considers the economic level of the consumers. RIN was made for those who
are not able to afford higher price.

Psychographic: RIN made people with consumers who could not afford a branded detergent they
usually use local soap bars. So they make easily accessible for the people of rural market.

Positioning
RIN positioned itself as an affordable product between the people who could not afford
detergents and for people who were looking for something more reasonable and add value for
money.

 It broke the image of detergent being a luxury item.

 With its quick success because of low cost it spread vigorously over the years.
 It is positioned as a powerful stain remover which is low on cost.