NAMES AND NEWS
A look at trends and people in business
= Avon lady (rack 31 am
Andrea Jung is a perfect advertisement for her
cosmetic company. The 52-year-old CEO of Avon
Products is always beautifully dressed and
perfectly groomed — in fact, she looks like the
ideal Avon Lady.
These days, the Avon Lady is known as a “rep-
resentative.” But the company, which was start-
ed in 1886, still sells its products door-to-door
— now in over 120 countries. Jung, its first fe-
male CEO, has held the position since 1999.
The Financial Times ranks her as number two on
its list of the world’s top 50 businesswomen.Born to first-generation Chinese immigrants,
Jung says her parents gave her the will to suc-
ceed. She got a job as a retail trainee at the
Neiman Marcus department-store chain after
graduating from Princeton University. Jung was
less than thrilled by the job and told her parents
she was thinking of quitting. Her parents were
shocked. “The Chinese don’t quit,” they told her.
“You learn more from bad than good experiences
— that’s how you grow.” Jung told the Financial
Times: “| don't think I’ve ever let the word leave
my lips again.”
Jung is not only a strong promoter of Avon's
products. She also believes in encouraging
women to become financially independent —not just for themselves, but for society as a
whole.
“For me, the biggest emerging market isn’t a
country, it’s women,” Jung says. “We have 600
million women living on a dollar a day, and two
thirds of those below the poverty line are women.
When a woman takes on an earning role, family
health and education improve. The societal
impact is huge.”
« Business Spotlight 3/2011, p. 6