Professional Documents
Culture Documents
Even though I did not separate the S, W, O and T, you should clearly separate them and write them
clearly.
Even though this company has been facing a variety of problems, the critical problem is …………………..
This company hopes to do …………………… which may affect their brand strategy in the following way ------
--------------. This may also require them to change their --------------------. This company wants to ------------
--. The Key problem is about ---------------------.
Related marketing mix would need to be adjusted based on the option chosen.
This is the area where you discuss each option and pros and cons of each option in Step 3. Make sure in
this analysis that all the critical issues are addressed for each option above.
What are the pros and cons of keeping current Target Market?
What are the pros and cons of expanding the target market to upper and middle class?
For example:
Option 1:
Pros: (1) ---------
(2). ---------
(3). --------
(4). --------
Cons:
(1)
(2)
(3)
Option 2:
Pros: (1) ---------
(2). ---------
(3). --------
(4). --------
Cons:
(1)
(2)
(3)
Step 6.Recommendation
Recommend one of the two options identified in Step 3 and justify. In addition, specify all the execution
details for this option. That is, how to implement.