ABSTRACT

The change of science and technology,economy, politic,social,value and culture,market and environment
are impetus in creating thight competition in MEA or AEC era. These later condition require every company to
do a transformation in its activity in order to be more efficient and competitive. The company must follow,
adjust and make the use of every chance and challenge caused by the changes. The greater world's development,
the greater the need of adaptation ability. In related with economic activity, apoppriate consideration needs to be
considered. It means that every company is required to observe world's development comprehensively. As one
of the economic power, a company must compete with other competitor in open and complex competition. In
order to compete with the other nations, appropriate strategic must be taken by the company to win the
competition.