Professional Documents
Culture Documents
HUMAN BEHAVIOR
“We have indeed created man of the best stature, then do We reduce him to the lowest
of the low, except those who believe and do good deeds”.
Al Qur’an [95:4-6]
INTRODUCTION
Until late 1980s, business school curricula emphasized technical aspects of management,
focusing on economics, accounting, finance, and quantitative techniques.
Course work in human behavior & people skills received relatively less attention.
Over past three decades, however, businesses have come to realize the role that
understanding human behavior plays in determining a manager’s effectiveness.
Attitudes
An attitude represents a person's general feeling of favorableness or un-favorableness toward
a particular object whether a person, place, event, or idea and indicates one’s feelings or affect
toward that object.
Attitudes also tend to be stable over time and are difficult to change.
They are made up of beliefs, feelings, and tendencies.
They affect behavior through intentions.
Behavior
Behavior is the range of actions and mannerisms made by organisms or systems, in
conjunction with their environment.
It is the response of system or organism to various stimuli or inputs, whether internal or
external, conscious or subconscious, overt or covert, and voluntary or involuntary.
Organisms with more complex nervous systems have a greater capacity to learn new
responses and thus adjust their behavior.
Organizational Behavior (OB)
o Study of the actions of people at work; the most important asset of an organization.
o Field of study that investigates the impact that individuals, groups, and structure have
on behavior within organizations, for the purpose of applying such knowledge toward
improving an organization’s effectiveness.
Psychology
Science that seeks to measure, explain and sometimes change the behavior of humans and
other animals.
Psychologists studied problems of fatigue, boredom, and working conditions that could impede
work performance. Their contributions include:
Learning
Perception
Personality
Emotions
Training
Leadership Effectiveness
Needs And Motivational Forces
Job Satisfaction
Decision-making Processes
Performance Appraisals
Employee-selection Techniques
Work Design
Job Stress
Sociology
Sociology studies people in relation to their social environment or culture.
Sociologists have contributed to OB through :
o study of group behavior in organizations,
o organizational culture,
o structure,
o communications,
o power,
o and conflict.
Social Psychology
A branch of psychology, which blends concepts from both psychology and sociology to focus
on peoples’ influence on one another.
One major study area is change —how to implement it and how to reduce barriers to its
acceptance.
Social psychologists contribute to :
o measuring, understanding, and changing attitudes;
o identifying communication patterns;
o building trust;
o study of group behavior;
o power and conflict.
Anthropology
Study of societies to learn about human beings and their activities.
Anthropologists work on cultures which helps to understand differences in fundamental
values, attitudes, and behavior between people in different countries and within different
organizations
Much of our current understanding of organizational culture and differences among national
cultures is a result of the work of anthropologists.