COT FIT ET | FRAMES AND MOUNTINGS FALL AND WINTER 1931 “AMERICAN OPTICAL COMPANYBEAUTIFUL SPECTACLEWARE made by American Optical Company HE time is only recently passed when, for years, all glasses could be divided into two or Vises conventional patterns. Slowly at first, but rapidly gathering momentum, the optical industey has emerged from this period with spectacleware of brilliant artistey and modern design. ‘This new artistry and becomingness in glasses is helping to awaken the American public to the importance of regular eye care. Modern designs and new materials provide leading reasons to call attention to eyes and glasses, to break down the neglect and indifference to eye care that has existed altogether too long. Thus these improvements in appearance expand the opportunity for professional optical service, and increase the volume of optical sales. American Optical Company has been chief among those who have fostered this new trend toward better spectacleware. Maintaining our long-established reputation for highest quality, for amazing perfection in tool and die work, we have added new proportions and new designs in spectacleware that are of utmost significance to the individual optical practitioner and the industry as a whole. Of special interest to the practitioner is the fact that the AO line of modern gold filled spectacleware is available at almost 200 AO Branches in the United States and Canada, Stocks are held at a large number of strategic points in order to give the best possible delivery service. Very few lines of optical merchandise are so universally and adequately stocked as the artistie group shown on the following pages. CONTENTS Ful-yue Frames and Mountings 26 Pink Gold Filled Frames and Mountings 12 White Gold Filled Frames and Mountings 1317 General Information 8 Gold Filled Temples 19 Price List 20 All American Optical Company gold filled merchandise is marked with the quality mark B . This mark, for years, has been our guarantee of 1/10 12K gold content. All American Optical © gold filled is laboratory tested for uniformity of finish, color, resistance to discoloration, assayed Jor gold content. Its excellence is constant. Look for the mark on your gold filled. Entice Woah Copyright 109, 40 CoUL-Vl T. M. Reg. distinctly the most becoming style ever designed HE new American Optical Ful-vue frames le mountings are the most advanced style change in glasses in a generation. They are probably the best known modern, distinc- tive, style in the optical industry People who never before would admit that glasses are becoming, frankly admit that Ful-vue is becoming. The improvements made by Ful-vue can he seen and appreciated by the public. The practitioner can talk much more interestingly of its merits, than for ordinary types of spectacleware. National advertising of Ful-vue frames has made the name and the style familiar to thousands of prospects. You can prove this by wearing a pair yourself—notice how many people ask about your new glasses. Ful-vue is a new development that makes it possible for you to interest your patients in better glasses at more profitable prices.A FRAME FOR MEN PU Vie Senior PINK and WHITE GOLD FILLED FUL-VUE SENIOR FRAME WITH SKULL TEMPLES mannisn Fulevne Fi graved pink or white gold filled. Long square butt skull temples. Extremely low arch ridge follows contour of the nose. Three bridge tions, rocking pink zyl pads, (easily made rigid, if re- quired), adjustable guard arm loops, and shanks that allow for close P.D. adjust ment, makes best fitting frame offered in recent years. ‘No, EF22-2PG 6 (pink) No. EF22-2W 6 (white) FUL-VUE SENIOR FRAME WITH COMFORT CABLE TEMPLES MaNnisH Ful-vue Senior Frame,engraved pink or white gold filled. Same as above, ut with popular sho square butt comfort cable temples. Ful Frames are engraved with light beading on the edges, combined with highly pol- ished plain surfaces, A mod- ern,masculine design to which men patients will re- spond. No. EF2L-2PG 5 (pink) No. EF21-2W o (white) See page 18 for bridge numbers PRICES GAT, NO. DESCRIPTION (a Eee 2 206 PRR gl BF Seer emt TY a] 0 | 90 EAL-2PG | Pigk gold lal Pul-eur Sauior Frame hort muare butt com- | 3.90] 8.05 | 2.60 jor Frame, short square butt eom- 2.80 | 2.65 In ordering, give the bridge number, eye size and temple size AU Fut sue Frames ore Pale xe iaked eal a Ge7 aN eee © Dales | Cee ee SOR SPE ASNEY. 3NEW STREAMLINE BEAUTY Ls Vaile PINK and WHITE GOLD FILLED FUL-VUE FRAME WITH COMFORT CABLE TEMPLES ENGRAVED pink or white gold filled Ful-vue Frame. “Kim- berly” (diamond motif) en- graving, front of eyewires stippled. Short square butt comfort cable temples, hand- shaped to fit snugly behind the ear. Popular full rocking pads (easily made rigid, if required) with famous AO full adjustable guard arm loop. New Ful-vue eye- shape, beautiful Gothic arch —a triumph in optical art- istry. No. EF1I-PG 6 (pink) No. EFLI-W & (white) FUL-VUE FRAME WITH SKULL TEMPLES ENGRAVED pink or white gold filled Fulevue Frame. Long square butt skull-fit temple. Otherwise same throughout as frame above. Ful-vue Frames are beeoming from every angle. They do not con- ceal the eyes at the sides. People quickly appreciate the high-up temples, and the modern streamline appear- ance. No. EF12-PG 6 (pink) No, EF12-W © (white) PRICES 2 of a kind |p or 10 asst. CAT. NO. keg. of 5 or 25 asst. EFI2-PG Pink gold filled Ful-vue Frame, long square butt skull temples $2.90 EF1I-PG Pink gold filled Ful-vue Frame, short square butt comfort 2.90 cable temples EFI2-W White gold filled Ful-vue Frame, long square butt skull temples 2.65 EFIU_-W -White gold filled Ful-vue Frame, short square butt comfort 9.65 cable temples In ordering, specify P.D., eye size and temple size. Eye sizes 38, 40, 42 and 44 mm. Standard P.D.’s AM Ful-eue Frames are Patented BN Ce A Pe 4RIMLESS MOUNTINGS Dl VCE PINK GOLD FILLED FUL-VUE FLEX-RITE MOUNTING No. EFRI193-PG with EF "G temples. ine of faasuhishalvianiss bridges for which nd temple are supplied AMP WU) i Atinless offer a distinctive lens shape oth prongs audpparsof hddvier stock, and the serew holding the lens itesin Puppies Swith Trul-vue endpieces and oval side, comfort cable Auer help absorb strain on the lenses but is rigid up-and-down to. pncraven Ful-yue Fle a Ful-vue rimless endpiece and a new Toric Steap, with more securely. Ful-vue Fl temples. The bridge expe had hold axis adjustmenfs ite pink gold filled rimle: No. EFR3993-PG with IF No. EFRIO7-PG temples VULVUE SQUIRE pink gold filed ECL-VUE FLESoRM Mounting with Fv L}K opmpy\pink gold filled rim. Mounting wi coupvces Fulvue edpisces and aval aly J lege, Miutinge, A gid ride of lar to the and oval side, comfort cable temples. comfort cable semmples. Ab Gbathie design si r nnish touch in design with ting flexible, pelea Frame, with oval si sd engraving. and gm be A Fui-vue: will I d bridge yyade ja. desire \Dlex-Hte and Flex-form centers available at once, see page 10 PRICES CAT. NO. ‘DESCRIPTION eel EFR#195-PG | Pik cold fila Fal-vuo Flocrite eotor with EFREPG OSCG BEIR3469-2P6] Pn a el Fue Sie oie widh HERG OSC 2.40 EFR3993-PG | _ gold fi aol for center with EFR7-PG OSCC 2.30 Uae [ati el Fal-rac Dore centr—with EFIT-PG Fuloue 2.40 Inc ordering Pal-sue Plex-rite and Dorset Mountings give the distance betwoen lenses (12, 20,22 and 24 mie.) and temple ‘ise. For Fulssue Plexeform and Ful-ue Squire use bridge numbers given on page 18, and temple size AI Pulse Moustings ore Paleted POM SEER SEG TASN SS OSD CBAC CAO sSREAINEY.PROFITABLE COMBINATIONS eee FITTING SETS OFFERED IN COMBINATION WITH FUL-VUE FRAMES AO has taken exceptional care in providing Fitting Sets worthy of the great advances brought about by Ful-vue Frames and Mountings. The cases are exceptionally heauti- ful and rich-locking, in their hand- some, genuine leather bindings. Combinations of frame sizes that provide for fitting all faces haye been set up, or you may specify your own contents. Ask your AO salesman about the combination which will meet your requirements. No. 8BF De Luxe Fitting Case and No. 4BF Book Style Fitting Case NEW FUL-VUE FORM-FIT TEMPLES PRICES Hees Pink gold filled temples for Ful-vue Senior SOLID WIRE Fipetese cee - and Ful-vue Frames (EF3-2PG and EF3- ; Ta PG). Rx: $1.10, two of a kind or 10 asst., $.85, package of 5 or 25 asst.. $.80. For white gold filled temples (EF3-2W and EF3-W) subtract 10 cents from pink prices. The very newest idea in temples—made to fit all Ful-vue fronts. Form-fit temples give the strength and rigidity of skull temples and the comfort and security of : cable riding bow temples. Of solid wire to a point about one-third way around : oY the ear, a cable section is then attached to soften “‘pull’’ under the lobe of the ear. Other temple styles are shown on page 19. FUL-VUE TOOLS Ful-vue adjusting is greatly facilitated by the use of Ful-vue tools. Pliers Nos. M157 and M158 provide a con- venient means of holding and angling Ful-yue fronts. Price, $2.25 each. M161 plier is to hold eyewire together in sizing. Price, $3.00, The “Pilot,” No. M291, is very helpful in assembling the bevel bearing. Price, 10 cents each. Ful-vue eye-sizers and other tools also available. M157 M158 M161 M291 All ful-vue Frames are Patented Silo a OT: oo Athe new color that makes glasses so much more becoming rT new to the optical dustry is the vogue of the complexion-pink color in gold filled. “Pink” is new and fascinating to a great majority of the publi Why is “pink” so popular? First, be cause hundreds of persons in every com- munity, if the truth were to be known, like to change their glasses—refreshing, renew- ing their glasses and their appearance. Second, because pink gold filled gives a to make people think more seriously of good glasses and good eyesight. Pink gold filled tunity and an opportuni new, fashionable, inconspicuous, becoming —a real oppor- none too frequently in the optical industry. 7a Gee Regan aaa @ aps | aol Meee e@ Rapa AG eySQUIRE LINE PNK oO Bae ED STYLES SQUIRE FRAME ENGRAVED pink gold filled Squire Frame. Short square butt comfort cable temples. Similar to the new Ful-vue Senior Frame in bridge de- sign and conservative en- graving. Distinctly mannish. Inset, outset and on-plane bridges combined with rock- ing pads and adjustable guard arm loops, for close tailor fit. Also made in White Gold Filled see page 14 No. E3121-2PG 6 Patented SQUIRE MOUNTING ENGRAVED pink gold filled Squire Mounting. Light- weight, oval side, comfort cable temples. Low arch bridge, made in three inclina- tions, that follows the contour of the nose, three way motion metal lined pearl rocking pads. New Toric Strap—a welcome innovation that makes the lenses more per- manently tight. Also made in White Gold Filled see page If No. E3469-2PG 6 Patented See page 18 for bridge numbers PRICES at CAT. NO. DESCRIPTION Seti ee nee E3121-2PG | Squire Frame, short square butt comfort cable temples $2.75 E3127-2PG | Squire Frame, long square butt skull temples 2.65 £3469-2PG | Squire Mounting, oval side, comfort cable temples 215 # This quantity may include assorted bridge numbers. in ordering Squire Frames, give the bridge number, eye size and temple length For mountings give the bridge number and temple length Poe CAN Oe CAL eeveeNEW PETER BRIDGE PINK GOLD FILLED STYLES R BRIDGE FRAME perk Bridge Frame, en- graved pink gold filled, offers a new arch that is beautiful nplicity and dignity Shown with short squ comfort cable temples. rocking, pink zyl pads. White Gud Fld. No. E5121-2PC Palen PETER BRIDGE MOUNTING THE PETER BRIDGE ome nearly sq gracefully des dignity and its stability, make this an outstanding pattern. It is easily adjusted to pupillary and other cor- sitating rect positions, nec only the simplest pl No. E3769-2PG = Patent engraved pink gold filled, carries this new gracefi effect into the rimless Show: oval side, comfort cable temples. ied especially to be free from non-essential embel- ppren Bridge Mountin, PRICES car. xo. | DESCRIPTION Be 2g ead rig of 3 or .00 | $2.90 we square butt skull temples 2.90 al side, comfort cable temples 2.65 | 2.40 Frame, short aquare butt comfort cable temples 121-2PE | Peter Bric PG | Peter Bridge Fe 69-2PG | Peter Bridge Mou Jn oritering frames, give P-Da eye size and temple lenath. ve sizes 30, 40, 42 mm. Standard P.D.'s For mouatings, give distance betwen lonsos and temple length NEVI an Co See 1a Ps [Ree Ae ene AO ASD aAe IY.JUST OUT! NEW RIMLESS INK COORD Ebvo a STYLES FLEX-RITE RIMLESS MOUNTING FLEX-RITE, engraved pink gold filled Mounting, oval side, comfort cable temples, is a modern arch bridge flexi- ble mounting, with a bridge that flexes in-and-out, but not up-and-down. Absorbs strain on lenses, yet holds axis adjustments. Flex-rite is expected to be a “best seller,” with features that appeal alike to the stylist and careful refractionist. New Toric Strap. No. E4193-2PG 6 Patented FLEX-FORM RIMLESS MOUNTING : my FLEX-FORM engraved pink gold filled Mounting, with oval side, comfort cable temples, derives its name from the fact that it combines flexibility with the fitting advantages of three bridge inclinations. Flexes in-and-out, rigid up- and-down. New Toric Strap. No, E3993-2PG 6 Patented PRICES DESCRIPTION or 10 asst. | 25 asst. FA193-2PG Flex-rite Mounting with E3469-2PG OSCC temples and ends $2.50 Also supplied with E3469-1PG OSCC temples and ends 2.50 £3993-2PG | Flex-form Mounting with E3469-2PG OSCC temples and ends 2.50 Also supplied with E3469-1PG OSCC temples and ends 9.50 In ordering Flex-rite, give distance between tenses (18, 20, 22 and 24 mm.) and temple length | ®, : For Wex-form use bridge numbers given on page 18, and temple length Mae Fe eee a 10CORTLAND PINK GORD. FIBIES STYLES CORTLAND FRAME encraven pink gold filled Cortland Frame. popular styles de- veloped in recent years. A lower arch, with long AI temples. ‘The Cortland design also is adapted to rimless and to a flexible bridge as shown below. ot {CORTLAND RIMLE CORTLAND FLEXMOR No. E03069-IPG 5 Prot No. ES193-1PG g Patsedand Pat Ponting ENGRAVED pink gold filled Cortland Mount- eNcmven pink gold filled Cortland Flexmor ing. Full rocking, metal lined pink zyl pads. Mo Rocking pink zyl guards on this Lightweight, oval side, comfort cable tem- popular rimless mounting. Box stud con- ples. The Cortland arch is particularly be- struction, lightweight, oval side, comfort coming in this rimless style. cable temples. Centers: 34", 147.36". 34", 16". Also made in W hie Gl Fld Also made in White Gl ile PRICES CAT. NO. DESCRIPTION me [ese Pee 15030271 | Cortland Frame, long square butt skull temples 2.75 | 92.65 F03021-PG | Cortland Frame, short square butt comfort eable temples £3060-1PG | Cortland Mounting, oval side £3793-1PG | Cortland Flexmor Mounting, oval side Ct femples Tn ordering frames, give P:D., eye size and temple size. Eye sizes 38, 40, 42 mm. Standard PD's For mountings give distance berecen lenses and temple length Arusha FCN SOPs GSA SS CE Ou NSD rAaY nPROFITABLE, POPULAR STYLES “JUNIOR” CHILD’S FRAME No. E5233-PG & Patented “yuntor” Frame in pink gold filled appeals to boys and girls—and parents! Semi- engraved, looks like a grown-up frame, but is braced to resist rough usage. Rocking pads tend to absorb shock and will not cut the nose when hit from the side. Heavy- weight short square butt comfort cable temples. DORSET FITS-U DORSET FITS-U FRAME No. EB04212-PG 6 Pama No. EB05212-PG 3 Patented DORSET engraved pink gold filled Fingerpiece DORSET engraved pink gold filled Fingerpiece Mounting. The newest in fingerpiece mount- Frame. Tasteful, diamond motif engraving. ings, modernly styled. A new Toric Strap Invisible barrel joint permits guards to open makes it possible to set lenses much more full width, yet facilitates assembly. Bilt-in securely and easily. AO Bilt-in bearings. hearings, best known of all fingerpieces. PRICES = a = 2 of a kind | phe. of 5 or CAT NO. ee | Re ‘or 10 asst. | 25 asst. E5233-PG Junior Frame, heavyweight short square butt comfort cable temples $2.60 $2.35 $2.25, EB04212-PG | Dorset Fingerpiece Mounting 1.85 1.60 1.55 EB05212-PG | Dorset Fingerpiece Frame 2.50 2.20 2.15 In ordering Junior Frame give eye size (34 and 36 mm. stocked, 32 mm. on order) bridge size (16, 18, 20 and 22 mm.) Temple length 5, 514 and 6 inches. For fingerpiece frames and mountings. give distance between lenses for mountings; eye sizes and PD, for frames AMER AS @sP A ov AN yg 12A ia ... the beautiful metal so popular for jewelry and personal appointments M™ of your patients have heen educated to feel that white gold glasses are proper for business, or for social occasion. “White” matches a popular mode in jewelry. And there are some people who feel that no other color so becomes them as white gold. filled. The complete variety of up-to-date fashions in AO white gold filled enables you to cater to all kinds of needs and desires, Tt is especially worth noting that the material used for all AO white gold filled frames is positively guaranteed against discoloration, Out of many thousands of AO white gold filled frames, none haye discolored in many months’ time. Do not forget that all these styles are available through an AO Branch that is located very near you—an organization that is in business to give you the very best possible service both for prescription and stock orders. Aiea eee AGN Ons aCe ee aO eae AINay, BA COMPLETE RANGE WHITE GOLD FILLED _[e STYLES SQUIRE FRAME ENGRAVED white gold filled Squire Frame. Short square butt comfort cable temples. Exactly like the new Ful-vue Senior Frame in bridge design and engraving. Rocking pads, adjustable shanks. Distinctly mannish. Inset, outset, and on-plane bridges. Also made in Pink Gold Filled see page 8 No. E3121-2W 6 Patented SQUIRE MOUNTING ENGRAVED white gold filled Squire Mounting. Low arch bridge, that follows the con- tour of the nose, pearl rocking pads,’ inset, outset, and on- plane bridges. Oval side, com- fort cable temples. New Toric Strap—a welcome innova- tion, that makes the lenses more permanently tight. Also made in. Pink Gold Filled see page @ No. E3469-2W © See page 18 for bridge numbers PRICES 2 of a kind |pkg. of 5 or* or 10 asst. | 25 asst. CAT. NO, DESCRIPTION E3121-2W Squire Frame, short square butt comfort cable temples $2.60 $2.50 E3127-2W Squire Frame, short square butt skull temples 2.50 2.40 E3469-2W Squire Mounting, oval side, comfort cable temples 2.00 1.90 *This quantity may include assorted bridge inclinations. In ordering Squire Frames give the bridge number, eye size and temple length a In ordering Squire Mountings give bridge number and temple length a Pie OCAN OPT CAL oe Oe PAN 14PETER BRIDGE WHITE GOLD FILLED STYLES PETER BRIDGE FRAME that is heautiful in its simplic- ity and dignity. Shown with short square butt comfort cable temples. Full rocking, zyl pad Alon made ia Pint Cold Fille, sce pom 9 eds in pan orien od No. E5121-2W 5 Passed PETER BRIDCE MOUNTING peren Bridge Mor white gold filled carri ied simple effect s this into the rimless ty ight, oval side, with lightw comfort cable temples and ‘Toric Straps. mak ar hie eid gd 3T69-2W 6 PRIC aha ti Peter Bridge Frame, short square butt comfort eable temples | $3.00 | $2.75, are butt skull temples 2.90 | 2.65 comfort cable temples 2.40 | 2.15, Peter Bridge Frame, 769-2W | Peter Bridge Mounting, oval jan and temple size. Hye sizes 38, 10, 42 mm. Standard P.D.'s ive distance between lenses and temple length In ordering frames, give P.D..¢ For mountin 7S INE Vs abo rae [BeJag/a [en eeTCORTLAND WHITE GOLD FILLED STYLES CORTLAND FRAME ENGRAVED white gold filled Cortland Frame. Long square butt skull temples. Rocking pads of metal lined pearl zyl. The Cortland design also is adapted to rimless and to a flexible bridge as shown be- low. Aisa made in Pink Gold Filled see page 1T No. E03027-1W 6 Patented CORTLAND MOUNTING CORTLAND FLEXMOR No. E3069-1W 65 Patensed No. E3793-1W & Patented ENGRAVED white gold filled Cortland Mount- ENGRAVED white gold filled Cortland Flex- mor Mounting. Rocking pearl guards. Box stud construction, light weight, oval side, comfort cable temples. Centers: 39", 14", Also made in Pink Gold Filled 2", 34", 14". see page IT ing. Full Rocking, metal lined zyl pads. Light weight, oval side, comfort cable temples. Alse made in Pink Gold Filled see page Id PRICES 2of a kind | pkg. of 5 or CAT. NO. DESCRIPTION or 10 asst. 23 asst. £03027-1LW Cortland Frame. long square butt skull temples E03021-1W Cortland Frame, short square butt comfort cable temples E3069-1W Cortland Mounting, oval side CC temples E3793-1W Cortland Flexmor Mounting, oval side CC temples In ordering frames, give PD., eye size and temple size. Eye sizes 38, 40, 42 mm. Standard P.D.’s Fer mountings give distance between lenses and temple length Pre Ne ee 16 amySTANDARD STYLES Wie TEED: PI EIS CORTLAND FITS-U FIT -U MOUNTING No. BOSL12-W es Patetad white gold filled Fits-U Mount. in Ine Faaton Bilese beanies i ees Pelibs adit myianeviteat & teaai eel ju tener ara Pai ana Tes assembled and adjusted the very best in fingerpiece mountings. CORTLAND FITS-U FRAME FITS-U FRAME No, EBOS012-1W B02012-W PLAty white gold-flled Fits-U Frame with ENe gold filled Cortland Fin, ame. Graceful proportions. Biltin bearings and thin, inconspicuous. eee le aerate pita amo flat eyewires, supplied either plain or en- ing, allows guard to open full width. graved CYLINDER BRIDGE FRAME CYL. BRIDGE MOUNTING No. 1669-6 CYLINDER BRIDGE white gold filled frame. CYLINDER BRIDGE white gold filled mounting. Short square butt comfort cable temples. Always a popular rimless mounting. Oval Flat eyewire. A standard style that side, comfort cable temples. Supplied in tial in every well-balanced stock. regular M and N bridges. PRICES Cat, NO. DESCRIPTION me [esate eee EBOLLL2-LW | Cortland Fits-tI Mounting $1.60 | $1.35 | 41.30 EB05012-1W | Cortland Fits-U Fran 2.35 1.90 4321-W | Cylinder Bridge Frame, short square butt comfort cable temples | 1.80 145 1669-W | Cylinder Bridge Mounting, oval side, comfort cable 1.45 1.10 BO31I2-W | Plain Fits-U Mounting 1.10 “80 Bo2012-W__| Plain Fite-U Frame 1.40 1.05 eee oder nde bres cyte nal eden, & ZENS Ges Nes Oe Daley AT rs CaO a epeANey:GENERAL INFORMATION FUL-VUE SENIOR SQUIRE AND FLEX-FORM BRIDGE NUMBERS BRIDGE NUMBERS rae eee Lid | Ere} 60 Loy | cr 66 FUL-VUE SENIOR, SQUIRE AND FLEX-FORM BRIDGE MEASUREMENTS AN) Le Outset On-Plane Inset Ful-vue Senior, Squire and Flex-form styles in AO gold filled are not only made in the standard bridge sizes, but each size is also available “inset,” “outset” or “on-plane.” No other maker of modern styles in spectacleware has taken such pains to give you a complete range of sizes in one design. In addition, these styles are designated by a simplified and standard sizing system. Sizes are designated by a “Bridge Number” which includes the distance between lenses, the inclination, and, in Ful-vue Senior the symbol “F.” For example “F17R” denotes: “F” Ful-vue; “17” = 17 mms., between lenses; “R”=regular shank or + 1/16 outset bridge. Or for Squire and Flex-form “18L5” denotes: “18” =18mms. between lenses; “LS” =on-plane bridges. Always order these styles with these bridge numbers for simplicity and aceuracy ORDINARY STRAP NEW TORIC STRAP All modern AO gold filled mountings are supplied with “Toric Straps.” Not only are the ears made to follow the curve of the lenses, but both the prongs and ears are of heavier stock. The result is a strap that will not work loose and which also provides for more screw threads. This new Toric Strap stays tight. AMERTCAN OP TaoFUL-VUE TEMPLES All temples for Ful-vue Frames and Mountings present two important forward steps. They are, first, hand-shaped at the factory to fit the “flat slope” behind the ear—an operation heretofore performed only by the best fitters, Second, uniform series of fitting lengths are given to all Ful-vue temples whether skull fit or riding bow. In both types, sizes will he designated by the distanee from the temple tip to a point where a dotted horizontal line. 14" below the temple, intersects the hend. oe eee ee ee ae oe reL2rc Le § ort is Senior engraving ‘ BREWS 8 che Sik re to ene EPH2W Wile with Seuior Fubvue ea ‘saving e —————_ PEPE Blk ef ole log \ lak Bese, skal en \, EFS-2PG As above with Senior ErswW° White, with ny Pal BFS2W Wile with Senior Ful-rue ea ERLEG Bap gpk Pleven. ERS-2P6 Pink ef with Senor engraving EDS w” Renibee pte eit Silos eastning ERS Weis tie Sake rar EEME-2PC Araboro bat OS sll tomato ERREPO: AS vo"with ees Palas OTHER TEMPLES B2L-IPG Eg. pink gf, beary wat short EZL-2PG Same an EELAPG it it bat, CC temple “Sguir and Petr bead BSLIW Eng tit ney wet abort srving H2L2W Suge oa R2LIW but_wit ‘Sui, eed Peter ‘bonded PG temple exert Pertti FREIPG Tg io gf tea v4 abort ERIW Bag wh gf any wasnt "Sve GC emake OIA Samo ae 1-1PC tamu nop Benet 231 Tp EOL-IW Sapo ny BDLIW temple oxnpt Bene 231 ip 5149.2PG Rimlom ink, gf, SCC mpl amd Sis: Satro 2U2W Hinton af sce FATAW ng. hte fans wat nag eoupig "and eda; Soe button ip alten ok ff eae wat Log BEEPS BA bore arom ay al tompks jason AS VGESRSIE Sai Ned ORR A abe Au earns Ou Vale aeNiey 0COMPLETE GOLD FILLED ONG i Zofa 4 Pkg. Catalog SEPT. 15, 1934 Re Kind ceed Number Description Price or 10 Asst. Aa. FUL-VUE FRAMES COMPLETE EF21-2PG Eng. pink gold filled Ful-vue Senior Fr.—Rocking Pearl Laos eae aq. butt CC temples. . $3.30 $2.90 EF22-2PG Eng. pink gold filled Ful-vue Senior Fr.—Rocking Pearl pads—Long sq. butt. skull temples a.30 4 2,90 BF21-2W Eng. white gold filled Ful-vue Senior Fr.—Rocking Peal palo ‘Short sq. butt CC temples 3.05 : 2.65 EF22-2W Ing. white gold filled Ful-vue Senior Fr.—Hocking Pearl pads—Long sq. butt skull ieee 3.05 2,80 2.65 EFH-PG Eng. pink gold filled Ful-vue Fr—Rocking Pearl pads eetort sq. butt Cc temples. » $8.30 3.05 2.90 EFIZ-PG Eng. pink gold filled Ful-yue Fr.—Rocking Pearl pads—Long sq. butt skall temples . $3.30 3.05 2,90 EFU-W Eng. white gold filled Ful-vue Fr.—Rocking Beetl pade —Bhort sq. butt CC temples 3.05 2.80 2.65 EFIL-W Eng. white gold filled Ful-vue Fr.—Rtocking Pearl paces ghee aq. butt skull temples 3.05 2.80 2.65 FUL-VUE MOUNTINGS COMPLETE EF3993-PG ‘Eng. pink gold filled Flex-form center with EF RT-PG. eee pula temples and ends—Toric Strap 2.50 2.30 EF4193-PG pink gold filled Flex-rite center with EFR7-PG OSCC Ful-vue temples and ends—Toric Strap 2.50 2.30 EFR107-PG pink gold filled Ful-vue Dorset center—with EFR7-PG Ful-vue OBC OC temples —Toric Strap 2.50 2.40 FUL-VUE TEMPLES EFI-PG Engraved pink gold filled Ful-vue—Short square butt CC temples. 10 EF2-PG Engraved. pink gold filled Ful-vue—Long square butt skull temples a7 EF1-2PG Engraved pink gold filled Ful-vue Senior—Short square butt CC temples 70 EF3-PG Engraved pink gold filled Ful-yue—Form-fit CC temples if .80 EF3-2PG Engraved pink gold filled Ful-yue Senior—Form-fit grec temples. BO EF4-PG Engraved pink gold filled Mul-yue—Riding Pearl tip temples 85. oe Engraved pink gold tilled Ful-vue Senior—Riding Pearl tip temples . BS -PG Engraved pink gold filled ful-vue—Skull Pearl tip temples } is .85 tl 2G Engraved pink gold filled Ful-vue Senior-—Skull Pearl ip temples . Peaareark «BS EFR7-PG Rimless engraved k gold filled Ful-vue OSCC temples and ends Torie Strap eee tes = 1.11 EFR7-2PG Rimless engraved pink cou filled Ful-yue OSCC temples and ends—Senior Engrayi ‘Toric Strap bs 1.11 EFRI-PG Hilees eneeval jaikegohl SlediMul vusoyal ane eiull taupler and andes Tota Step P4ag-1.18 1.11 EFR8-2PG. Rimless engraved pink gold filled Ful-vue O5 skull temples and ends—Senior Engraving" Toric Strap W450 4.18 1.1L » For white temples, use the letter “W"’ instead of “PG” and subtract 10 cents from prices listed above. FUL-VUE FITTING SETS Each 4B Pink gold filled Ful-yue or Ful-vue Senior Fitting Set—4 Ers. and case ° 15,00 SRF Pink gold filled Ful-vue or Ful-vue Senior Fitting Set-—& Frs. and case 30.75, REGULAR FRAMES E3121-2PG Engraved pink gold filled Squire Frame—Rocking Pearl pads—Square butt CC temples 3.100 2.950 2.75 E3121-2W Same as above in white 2.85 2.q0 2.50 F5121-2P-6 Engraved pink gold filled Peter Frame—Rocking Pearl pads—Short # aquare butt ce temples 3.25 3.40 2.90 E5121-2W Same as above in whi “ 3.00 2.7 2.65 E£03027-1PG Engraved pink gold filled C: ‘ortland Frame—Long square butt skull temples , 4 » S00 2°75 2.65 £03027-1W Same as above in white S75 > 62250. 240 E5233-PG. Engraved pine god filled Junior Frame—Rooking Pearl ads—Heavy square butt CC temples . 2.60 2.35 2.25 4321-0 White gold filled Frame—Cylinder bridge—Square butt be temples s 1.80 41.55 1.45 REGULAR MOUNTINGS COMPLETE E3469-2PG Engraved pink gold filled Squire Mounting—Toric Strap—OSCG temples : 250 2.25 E3769-2PG Engraved pink gold filled Peter Mounting—Rocking Pearl pads—Torie Strap—OSCG temples » 2,65 2.40 E3069-1PG Engraved pink gold filled Cortland Mounting—Rocking Pearl pads—O8SCC temples je 2ee09 2.25 E3793-1PG Engraved. pink gold filled Cort. Flexmor Mounting—Rocking Pearl pads—OSCC temples. 2.50 2.95 } For white use the letter “W"? instead of “PG” and subtract 25 cents from prices listed above. E3993-2PG Engraved pink gold filled !lex-form Mounting with £3469-2PG OSCC temples and ends 2,50 2.25 E£4193-2PG Engraved aS gold filled Flex-rite Mounting with E3469-2PG OSCC boule and ent 2,50 2.25 1660-7 White gold filled Cylinder Bridge Mounting—OSCC temples. . = 1.45 1.20 RIMLESS CENTERS ONLY E3469-2PG Engraved pink gold filled Squire Rimless center—Rocking Pearl pads—Toric Strap 1.60 1.32 1.29 £3769_2PC Engraved pink gold filled Peter Rimless center—Rocking Peacl pads—Toric Strap. 1.75. 47 1.44 £3069-1PG- Engraved ik gold filled Cortland Rimless center—Rocking Pearl pads . = - 1.60 1.52 1.29 E3793-1PG Engraved pink gold filled Cortland Flexmor Rimless center—Rocking Pearl e 1.50 1,25 1.15 EF3993-PG Engraved gold filled Flex-form Rimless center—Rocking ot Da eae ‘Strap 1.60 1.32 1,19 EF4£193-PG Engraved pink gold filled Flex-rite Rimless center—Rocking Zyl pads—Toric Strap 1.60 1.32 1,19 EFRIO-PG Engraved pink gold filled Dorset. Rimless center—Rocking Zy! pads—Toric Strap. t 1.60 1.32 1.19 B For white centers, use the letter “W” instead of “PG” and subtract 10 fevetrome prices listed above. 1669-6 Plain white gold filled SS Cylinder Bridges. A i 3 2 70 ~d2 a9 FITS-U FRAMES AND MOUNTINGS EB04212-PG Engraved pink gold filled Dorset Fits-U Mounting 1.85 EBO5212-PG Engrayed pink gold filled Dorset Fingerpiece Frame . 2.50 EBO4112-1W Engraved white gold filled Cortland Fits-U Mounting . 1.60 EBO5012-1W Engraved white gold filled Cortland Fits-U Frame 2.25 B03112-W Plain while gold filled Fits-U Mounting 1.10 B02012-W Plain white gold filled Fits-U Frame ke 1.40 REGULAR TEMPLES ONLY E21-1PG Engraved pink gold filled short square butt CC temples : 1,00 15 70 E21-2PG Engraved pink gold filled same as above with Squire Engraving =. se se 00 13 i} E27-1PG Engraved pink gold ae long square butt spoon tip skull temples . ie : ‘ : 90 65. 60) E27-2PG Engraved Bea gold filled same as above with Squire Engraving i : 3 5 - ‘ 90 265 60 E£33-1PG Engraved pink gold filled square butt heavy CC temples be ee 1.00 15 20 E33-2PG Engraved pink gold filled same as above with Squire Engraving 1.00 75 oa E91-IPG Engraved pink gold filled short square butt—Pink Pearl covered tip Tiding bow temiles 1.15 90 85 E91-2PG Poe pink gold filled same as above with Squire Engraving Re se 1.15 90 8. E97-IPG Engraved pink gold filled long square butt—Pink tip skull temples . 1.05 “0 % E97-2PG Engraved pink gold filled same as above with Squire Engraving 1.05 280 75 E3469-1PG Engraved pink gold filled oval side CC temples and E.P.—Cortland Engraving—Torie Strap | 1.05 ae are E3469-2PG. Engraved pink gold filled oval side CC temples and E.P.—Senior Engraving —Toric Strap . 1.05 -70 ee b& For white temples, use the letter “W" tnstead of “ PG" and subtract 10 cents from prices listed above.