EVIDENCIA 2: MARKET PROJECTION

PRESENTED BY:

GAES 1: NEGOCIANDO SONRISAS

MARIA ISABEL BARRERO GARCIA

SANDRA ELIZABETH BURBANO CHAVEZ

DANIELA GHERALDIN RUEDA VERA

LEIDY LORENA VARGAS AGUDELO

PRESENTED TO:

JOHANNA PAOLA ROMERO RINCON

SERVICION NACIONAL DE APRENDIZAJE SENA

TECNOLOGO EN NEGOCIACION INTERNACIONAL

RUTA (1966037)

MODALIDAD VIRTUAL

2020
 INTRODUCTION

Every achievement requires a plan to achieve it, without a good organization of ideas is
impossible to achieve the goals proposed in the projection of a market, fortunately exist
resources that support and guide this process, especially in English.
 EVIDENCIA 2: MARKET PROJECTION

1. Read the text Market Share Projection Tips for Small Businesses and make concept
map where you summarize the most important ideas of the text.

MARKET SHARE PROJECTION TIPS FOR SMALL BUSINESSES

To be successful, every small business, requires the ability

to assess the company’s current business, quantify the
business that remains, and then adopt strategic planning
initiatives that increase sales.

DETERMINE MARKET SIZE DETERMINE CURRENT DETERMINE CURRENTE

A company might
determine the size of their
market by calculating how
many units all their
customers could purchase
each year.
BUSINESS RELATIVE TO
POTENTIAL BUSINESS
It’s a question of
understanding how much
customers could purchase
within a given year.
MARKET SHARE
Determining current market
share simply involves diving
current business by total
market size.

Once the small business has determined all the variables,

the entire process to determining market share is simple. It
requires accumulating the data on the size of each market.

Every market share projection involves different

circumstances. The basic approach is to the determine how
much new business the company can steal from this
competition. In addition, small business must take into
consideration the growth rate of their market share
projections.
2. Read the text 8 STEPS FOR THE SUCCESS OF A MARKETING PLAN then extract 15 terms from the text and explain them in
your own words, each term must have an image and an example.

English Spanish Definition Image Example

It´s a guide where the
objectives are A company wants to be
1. Business described, a market competitive in the
Plan de negocios
plan analysis and the action market and for that it
plan to be followed is carries out a business
explained in detail. plan.
The opinions of users
It´s a strategy to retain who have had a good
customers, that is, find experience enrich the
a way to make the impression that new
consumer fall in love so users take away from
2. Customers Estrategias de
that they continue to the company. In
retention retención de
prefer the company or addition, negative
strategies clientes.
brand. evaluations will help
detect problems in the
purchase processes, and
therefore improve the
service.
 Knowing your client
involves analyzing it in
detail. Being able to
It`s a strategy where its organize successful
purpose is to acquire commercial visits starts
new clients and for that from the premise of
3. Customers Estrategias de
it must be analyzed analyzing your market,
acquisition adquisición de
what the consumer your sector, your target
strategies clientes.
wants and thus have a segment and, in this
better preference in the way, being able to
market. arouse the interest of
your prospect thanks to
providing real solutions.
 GIZN is a small
company that produces
great results. from
where we offer
It`s an external advisor marketing services that
4. Marketing Consultor de that creates and generate impact. We
teach passionate
consultant marketing implements marketing
entrepreneurs and SMEs
strategies. to know what to do
every day so that their
marketing produces
predictable results.

This phrase refers to Websites, blogs and

phones offer internet
advertising and
advertising
marketing activities that opportunities, and can
also offer their products
5. ATL are not directed at a
Publicidad sobre and services in email
(Above the particular target advertising campaigns.
la linea. You can buy billboards
line) audience and are far-
on websites, sponsor a
reaching. blog, and use video
marketing to attract
more customers.
 It´s refers to advertising Samsung's BTL
strategy, carried out by
activities that are
the agency Leo Burnett
specific, direct and Argentina, won a gold
lion and two silver at the
memorable, which are
Cannes Lions
intended for particular International Festival.
groups of consumers.
6. BTL The campaign was titled
Publicidad debajo The Safety Trucks, and
(Bottom
de la linea. a truck appears, in
the line) whose box you can see a
giant screen. It shows
the road focused by a
camera that is in front of
the truck. In this way,
the driver behind will
see perfectly when he
can pass.

7. Trade Comercialización It consists of promoting Trade Shows

Trade shows are the
marketing. comercial. a company's product in
perfect place to carry
front of a retailer to out trade marketing
efforts. They are a place
improve its opportunity
to put your product on
to promote it better than display, draw attention
to it, and get a foot in
its competitors,
the door with key
influencing the supply chain partners.
Trade shows also offer
processes that will
 improve sales results
through organized sales
and promotion actions.
an opportunity for
networking and can help
you form relationships
that will benefit your
business.

It`s a given money to

carry out a specific
project and in which a
8. Budget Presupuesto.
greater amount of the
given money cannot be
spent.
It´s where past, present
Correctly interpreting
and future trends are
industry trends helps
analyzed where professionals predict
whether an industry is
9. Trends of Tendencies en la marketing experts must
on the brink of collapse
industry. industria. make new objectives or is capable of
surviving major
and design new actions
changes, such as new
that allow them to adapt technologies.
to the new era.

Set off data that when The success or failure of

supervised and a business is determined

INFOR
MATIO
N
 organized allow us to by the information
archieve success in a obtained at the right
project. Information is time
the key to the success
10.Information of a Marketing Plan
Información
Scanning the Predecting, exploring
environment involves and monitorng the
11.Explore a Explorar el monitoring the environment is very
surroundings entorno company’s enviroment important in detecting
to predict upcpming key trends and events of
changes and detect the present and future
changes still on the way past of society

Customer satisfaction is Knowing that 90% of

as importat, or more tan consumers make their
12. Customer Comentarios de the benefits themselves. purchasing decisión
Feedback los clientes Are able to generate taking into account the
currents of opinión so ratings of other users
of the world leading poses new strategies
companies
 The marketing plan is a Acme Consulting is
master document that dedicated to cinsulting
records strategic actions to provideintegrated
that the organization solutios to small and
13. marketing Plan de mercadeo Will carry out, aimed al mediun – sized
plan meeting the needs of businesses tht want to
the target market in enter the world of
wich its real and computing
potential customers are
located.

McDonald’s is always a
Every marketing clean, safe spacious
specialist must master place, in the it offers the
effective ways of opportunity to be a child
communicating with the again, since no matter
14. marketing Cerebros de consumer, ways that the age, diners eat whit
brains Marketing differentiate them: their hands; visitors
Neocortex or cognitive leave with satiated
brain, sensory brain, hunger and the
reptilian brain satisfaction of having
 perfeclty fulfilled their
role as parents by taking
their children to have
fun.
Achieving success is Colgate-Palmolive
not an easy task, it This important company
requires a great effort with a presence in more
and the optimization of than 200 countries has
15. marketing Exito de human resources and opted in recent years for
success marketing the support of digital content
technology. Build your marketing strategies.
sales machine, apply This has helped them
the tips mentioned capitalize on a younger
above and reach the audience and has
goal you want so much increased the buying
intent of their product.