Recommendations

Best days and times to post (**All times are CST**)

Twitter:
● The best time for schools to post on Twitter is ​Saturday at 5 p.m.
● Other high engagement times include ​Saturday from 1 p.m.–10 p.m. ​Weekdays
get a bit less engagement, but safe times to post during the week include
Wednesday from 8 a.m.–12 p.m. and Friday from 9 a.m.–12 p.m.

Facebook:
● The best times for schools to post on Facebook are ​Wednesday at 9 a.m.​ and
Saturday at 5 p.m.
● It’s safest to post ​Monday through Friday from 9 a.m–3 p.m​, with the most
engagement occurring between ​9 a.m.–12 p.m.​ on those days.
● Saturday from 12 p.m.-9.pm​ is also highly active.
● Sunday​ has the least engagement, and the lowest engagement times for
schools are ​every day from 11 p.m.–5 a.m.

LinkedIn:
● The best times to post to Linkedin are ​Wednesday at 9–10 a.m. and 12 p.m.
● The best day to post on LinkedIn is ​Wednesday.
● The safest times to post are ​Tuesday through Friday from 8 a.m.–2 p.m.
● The least engagement per day occurs on ​Sunday​ and the least popular times to
post are ​every day from 9 p.m. to 3 a.m.

Source: ​https://sproutsocial.com/insights/best-times-to-post-on-social-media/#times-li

How often to post?

Quality over quantity is the main thing to consider.​ This is what many marketing
tools recommend:

Twitter:
● 15 tweets per day

Facebook:
 ● 3 times per week

LinkedIn:
● 2 times per week (no more than one post a day)

However, this is excessive if there’s not enough quality content.

For right now, try to commit to posting​ once per week ​on each social media platform.

Also, remember to use hashtags in your posts, especially for Twitter.

Source:
https://www.inc.com/dakota-shane/how-often-you-should-post-on-social-media-accordin
g-to-10-studies.html

Free social media scheduling tools​ (the best in our own opinion and the PR Lab use
these ourselves):

Hootsuite: ​https://hootsuite.com/plans/free
Buffer: ​https://buffer.com/