~~~ Chapter Ill-A | ——— LOCAL AND GLOBAL COMMUNICATION IN MULTICULTURAL SETTING er eee eenentenesentennenenrmmerenenl & ) LEARNING OUTCOMES [LJ Determine culturally-appropriate terms, “expressions, and images (sensitivity to gender, race, class, etc.) (2) Adopt cultural awareness and sensitivity in communication of ideas In a global environment, the ability to communicate effectively can be 2 challenge. Even when both parties speak the same language, there can still be misunderstandings due to ethnic and cultural differences. Over the last decade, there have been countless examples from the business sector that demonstrate how poor communication can lead to poor organizational performance (and public criticisms and outcry). Understanding the impact of globalization on cross-culture communication is imperative for organizations seeking to create a competitive advantage in the global market. Recent economic challenges further highlight the need for organizations to develop the internal _ communication capacity necessary to control and monitor external threats: S (https:// 7 www.intechopen.com). e Charcoal pon . suamicu wiul valhttp://s3media freemalaysiatoday.com ‘As'society becomes more globally connected, the ability to communicate across cultural boundaries has gained increasing prominence. For example, businesses must: understand how to communicate with employees and customers from different cultures in order to fulfill the organization’s mission and build value for stakeholders. ‘Also, the use of technology has had a profound impact on how individuals, groups, organizations and institutions communicate globally and market ideas. However, with the advancements in technology, individuals, groups, organizations and institutions must sensitive to the cultural nuances that can potentially present as obstacles to their intentions (https://www. intechopen.com). ethnic group or a particular group of people who established a nation of their own. The world, although one world, was and is inhabited by diverse populations, each with their own identity, physical, spiritual and cultural uniqueness. Indeed this world has always been a world of diversity. There is no reason to be ashamed or frightened of diversity. Indeed diversity can become a source of strength and enrichment. ,The invention and development of new technologies have been and = VvaI nica wu Cancontinue to be instrumental in changing the way we live, the way we communicate, the way we respond to our environment, the way we express our thoughts, our In some ways technology has united the world and mankind, but technology has not eliminated our diversity. ‘http://knowledge.wharton, upenn.edu The same may 'Y be said about communicating locally — meaning here in the Philippines, an dies ao paenicating with other Filipinos. Like the globe, ours is a h global communications have made our country a small city PURPOSIVE COMMUNE Arne vwvai cu wiur valOf Intelligence, Distance ty no longer relevant to our way of life, We now Obtain, Process sore, transmit and ullize information at the speed oF lant. With moder communications, we enhance our competitiveness, we accelerate Our national development, we modernize and Integrate our economy and our SOClety, we Improve our national efficiency and productivity, we stelve for equitable distribution Of our development, we eliminate isolation of remote and rural areas, we attract capital inflow for infrastructural development, However, the efforts to achieve global competiveness and the sense of national Identity has not eliminated distinctive regional cultures, but rather aroused a sense of pride In the diversity which Is a source of the rich Philippine cultural heritage, The challenge Is: How do we use diversity for our benefit and for the enrichment of our lives? \ cu wiur val a vea‘Technological development, however, has kept on accelerating, especially during the last twenty five (25) years. Now, through satellite, radio and cables, almost any part of the world is reachable bya telephone. Or to put it in another way, potentially everyone on this planet earth can access a telephone, orif he has a computer and a modem, he can insisting your own culture is better, or that everyone should do it your way. Cultural- su with Udisensitivity skills are sometimes called cultural competence, or the ability to work alongside people with different cultural attitudes and behaviors and to do so effectively (Sherman, 2018). !nappropriate generalization to a co-worker about what his people are like, causing discord. More subtle problems can involve the differences in how people from different cultures communicate. A gesture that is acceptable in one culture might be meaningless or offensive in another. What is considered the normal space between two people standing and talking is different in different societies. In some cultures, criticizing or correcting your boss openly is much less acceptable than it is in the United States. \ Su wiul Udspoken language. Gender ity in Ind \uagt equality in language is attained pol 2 d those who do not conform to the binary gender system are made viiblesied iadicsed in language as persons of equal value, dignity, (http://eige.europa.eu}. integrity and respect Su wil vaoN ‘Avoiding sex- and _gender-baseq discrimination starts with language, as the systematic use of gender-biased terminology influences attitudes ang expectations and could, in the mind of the reader or listener, relegate women found or help perpetuate» rotyped view of women’s and men's There are number of different tionships with accuracy, such as fers explicitly to only one gender, and ensu and according to each language's character inclusive language {examples of gender-neutral words that may be used ar as follows: 1. ancestors forebears instead of forefathers) 2. ortfcal, manufactured (instead of man-made) 3. overage/ordinary person (insteaé of comman man) 4. chair, chorperson coordinator instead of chairman) 5. courteous, cultured (instead of ladylite) 6. frstyeor student instead of freshman) 2 8 2 10 ics, the use of gender-sensitive and {fight attendant (instead of steward, stewardess) shumon resources (instead of manpower) legislator, representative (instead of congressman) ‘mail corer letter carrier, postal worker instead of mailman, postman) 11. people, human beings (instead of mankind) 412, person, individual (instead of man) 13. police officer (instead of policeman) 14, solidarity (instead of brotherhood) 15, 10 operate, to cover, to staff (instead of to man) The site http://www.academia.edu advises the use of Ms. with women as ‘sometimes thelr marital status is vague or not ki say Mr. and Mrs. Smith, or Mrs. Jane and Mr. John Smith instead of Mr. and ‘Mrs. John Smith, The salutation Dear Sir/Madam iy/also preferred if the gender of the recipient is unknown instead of using Dear Sir Scanned with Careens Anche Pong eteh vem muet wana im ercenepng omm and Mermiteping rakes nen wien Corian pita are premeerud te Fr ston ain Mieary ee pertorman arty see or ime gouing Mae te gender kianed werene Faarmete (home Fl eae ert, toe heen ee ett te Neenmvenie, Then nennere® CRP st een corn eeary HE ew stated NRE WUE WED scontin mteS Meant anal porate sues” een Sth tmee peste, they ohare the tower’ se a. ~ erie sterpot yp geruhered in wer wha + coretamer, gente ant gomsttssmeah, atile mee herrarrmtcg's arhad Puiten BILD SPecndint Oo b Oral & peton fenpects at iC Metin Pend wmtngult Communtcening effectively reQuite Heapect Westment of people, and regard tor ee mess end EDULE! Lartied ty & GONG SENSE EME oF were Uo PQUEIRY ene eGus ORpOriueey Perea. fewore sac Penge communication BIN: PORE actuewrment: Come owtetion car te ere or erimen, teat erifien one & The Must Png tant 6: 4 Ror Raut 9 vet OF eur tat the reflec nar of your PRESONNE MUO and inowled ge © Caneot be arene mesaidy aed Bit imgrncion gives We Near Cah ammage or adwence Your Meat sey Rien te GONE SENTRY ENE Oe mRY to Ret ete retewne rudiment utture ‘Thus, He steers That me ewe Knee Gertie emit i Nareage ie @ ang eoeteanguait ode aetententantee ene oe oo Nee ee vvear iva2. If you have mentioned someone's gender, was it necessary to do so? If you identify someone as a female architect, for example, do you (or would you) refer to someone else as a male architect? And if you a note that the woman is an attractive blonde mother of two, do you mention that the man is a muscular, square-jawed father of three? Unless gender and related matters - looks, clothes, parenthood - are relevant to your point, leave them unmentioned, 3. Do you use any occupational stereotypes? Watch for the use of female Pronouns for nurses and male ones for scientists, for example. 4. Do you use language that in any way shows a lack of respect for either sex? 5. Have you used he, him, his, or himselftto refer to people who may be female? E. POLITICAL CORRECTNESS more than treating others with respect. Being kind. Being a nice person. And, yes, this means maybe not calling someone a racial slur and not mal king judgments or assumptions based on stereotypes (Molloy, 2015). TSO SICK OF NOT BEING ABLE TO INSULT ANB Betirroe WOMEN AND. MIMORITIES | http://www.joeydevilla.com cu wiur valsome words that may be used for political correctness are as follows: 1 2. 3. 4 Ss. 6. 7 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23, 24. 25. academic dishonesty (instead of cheating) aesthetically challenged (instead of ugly) black (instead of negro) comb-free (instead of bald) differently abled (instead of disabled) drug dependent (instead of drug addict) dysfunctional family (instead of broken home) economically marginalized (instead of poor) elderly, senior (instead of old) ethically disoriented (instead of dishonest) hearing impaired (instead of deaf) informal settlers {instead of squatters) intellectual disability, intellectual developmental disorder (instead of mental retardation) intellectually impaired (instead of stupid) little people (instead of midget, dwarf) morally challenged (instead of a crook) nondiscretionary fragrance (instead of body odor) outdoor urban dwellers (instead of homeless) people of mass (instead of fat) rape survivor (instead of rape victim) sexually dysfunctional (instead of perverted) socially misaligned (instead of psychopath) technologically challenged (instead of computer illiterate) vertically challenged (instead of short) visually challenged (instead of blind) canned win van