STUDENTS BEHAVIOUR TOWARDS

DAIRY MILK
TRICHY
1. NAME (OPTIONAL):
2. GENDER
A. MALE B. FEMALE
3. DO YOU LIKE DAIRY MILK?
A. YES B. NO
4. IN WHICH PRICE SEGMENT YOU BUY DAIRY MILK MOST ?
A. 5 B. 10 C. 20 D. 50 AND ABOVE
5. WHY DO YOU LIKE DAIRY MILK ?
A. QUANTITY B.TASTE C. PACKAGING
6. HOW MANY CANDY BARS DO YOU EAT IN A WEEK ?
A. 1-2 B. 3-4
C. 5-6 D. NONE
7. DO YOU PREFER YOUR CHOCOLATE TO BE ONE THE FOLLOWING ?
A. CHEWY B.CRUNCHY
C. MELTY D.STICKY
8. WHAT PACKAGING DO YOU PREFER ?
A. PLASTIC B.CARDBOARD AND ALUMINIUM
9. WHAT IS YOUR FAVOURITE ADDITION TO DAIRY MILK ?
A.NOTHING,JUST PLAIN B. BISCUITS
B.NUTS D.FRIUTS
10. IN WHAT WAY YOU CONSUME DAIRY MILK MOST ?
A. BY SPENDING OWN MONEY
B. BY GETTING FROM OTHERS
11. WHERE DO YOU PREFER TO PURCHASE DAIRY MILK ?
A. SUPER MARKETS B. RETAIL STORES
12. IF THERE WAS A DISCOUNT , YOU THINK YOU WOULD BE MORE LIKELY TO BUY IT ?
A. YES B. NO
13. WHICH COLOUR PACKAGING LOOKS PREMIUM FOR DAIRY MILK ?
A.BLUE B.BLACK
14. YOU ARE STATISFIED DAIRY MILK’S PRICING ?
A. HIGHLY STATISFIED B.STATISFIED
C. MODERATE D. OVER PRICED
15. YOU EVER RECEIVED DAIRY MILK IN WAY OF BIRTHDAY CELEBRATION ?
A. YES B. NO
16. FOR WHAT PURPOSE YOU BOUGHT DAIRY MILK MOST ?
A. FOR OWN CONSUMPTION
B. PRESENTING AS GIFT FOR BIRTHDAY
C. FOR LOVER
17. WHEN YOU PREFER TO EAT DAIRY MILK ?
A. WHILE SAD B. WHILE HAPPY
C. WHILE HUNGRY D. WHILE BORING
18. IN WHICH AGE YOU AWARE ABOUT DAIRY MILK ?
A. 5-10 B. 11-15 C. 16-20
19.WHAT CADBURY PRODUCT DO YOU LIKE MOST AFTER DAIRY MILK ?
A. FIVE STAR B.PARK
C. FUSE D.OREO
20.WHICH CADBURY PRODUCT PROVIDES VALUE FOR MONEY FOR YOU?
A. DAIRY MILK B.FIVE STAR
C.PARK D.FUSE