 Public and experts have been accepted millets As Healthy Options for Those Suffering from

Lifestyle Diseases whether it is diabetes, cardiovascular diseases, intestinal disorders or

allergies towards gluten
 Awareness about the benefits of these healthy grains is creating a situation where demand is
increasing almost every year by 20% to 22%
 Due to change in lifestyle, Ready to cook (RTC) and ready to Eat (RTE) products got
momentum and looking for healthier options
 Our proposed products certainly come under healthy RTC and RTE category

Traditional ingredients twisted to new generation recipes

Easy and less time to prepare

Reasonable pricing

Food fortification by adding vegetables and pulses to increase nutrition

Easy to cook milling technology

Convenient packing

Sales through health stores

Developing rural net working

Explain your TG and the potential customer and how you are going to sell your product to them.

- Health conscious people

- People who Suffering from Lifestyle Diseases
- Under nourished Rural school children
- Elder population

Opportunities

Growing demand for millets as healthy alternative

Affordable pricing of product and packing

Traditional ingredients twisted to new generation recipes

Challenges

Developing distribution and marketing network

Delivering Quality product for affordable price

Should reach 5,000 recurring customers in first year and turnover target 25,00,000

Should reach 10,000 recurring customers in SECOND year and turnover target 50,00,000

Should reach 15,000 recurring customers in third year and turnover target 75,00,000
Should reach 20,000 recurring customers in fourth year and turnover target 1,50,00,000