PROFILE

Celebrida Weddon is a multi-designer fashion outlet, displaying India’s finest designs and
labels and accessories. The boutique keeps a tag on the latest fashion trends provides an
unforgettable luxurious fashion experience. They host the best pieces to satisfy those with a
sophisticated and refined taste in fashion. One of the most famous designers around the world,
Sabyasachi, comes in the favourites list of every Bollywood actress. This boutique gives you a
taste in fashion by reviving ancient craft in a temporary style. It is famous for the bridal
lehengas. It is the perfect boutique in Kochi for saree and offers pieces at affordable prices. This
boutique specializes in customizing sarees, tops, blouses, kurtas, etc. according to their
customer’s needs. If you have specific designs in mind and want things your own way, this
boutique might be the perfect place for you.

It caters to your high-end fashion needs and offers the best boutique sarees in Kochi.

Services Offered:

 Custom designs and styling tips

 Luxury fashion and quality
 Craft and styling
 Shopping Designer outlet
 Customer Make over
 Highlighting customer on magazine cover page
  MISSION

Our mission is to transform women’s lives by making them feel good about themselves,
through their outward appearance, so that it might permeate inward, to build their self
esteem, so they might reach their highest dreams and potential.
 VISSION

Our vision is to open a “chain” of successful women’s apparel and accessory boutiques
throughout the country, adding new stores each year.

Growth Goals and Objectives

Our goal is also to expand the company’s internet service so it will become our largest and most
profitable store, serving an international market.

 Description

We will carry high-end costume jewelry, handbags, belts, hats, and women’s apparel.
There will also be a private label cosmetic counter, for complete makeovers (through
local artists) on a monthly basis. Color analysis services, and wardrobe consultation
services will also be available.

 FEATURES AND BENEFITS

Our products are unique statement pieces. A woman wearing any of our pieces will stand out,
and will always get compliments. Most are one of a kind, or difficult to find, and they will
always be different, or will have a custom look, as if they were made for the individual wearing
them. The company’s wardrobe units will be coordinates that can be mixed and matched to
expand your wardrobe. A 3-5-piece wardrobe can be expanded to up to 20 outfits, just by
changing the accessories. A wardrobe consultation will be available to all customers. A profile of
each customer will be kept on file. Free color analysis services will be offered with purchases.
CHALLENGES

1. Capital :The reason is because the clothing business is very risky. One season goes and all the
clothes for that season become almost unsellable because fashionable people would not be
caught dead wearing last season’s dresses in a new season.

2. Demand Forecasting-: This is another challenge you would also face. Since you are just
beginning, you might not have existing records of demands therefore, knowing what quantity to
produce, which sizes and what colors would sell better might be a problem. To handle this, you
must think about using crowdsourcing; such that your customers would be able to decide on
what to produce based on customer’s choices and opinions.

Rising costs of production: Costs of production in the clothing industry increases every day As
more people get into the business, the prices of materials needed for production continues to
increase.

Unforeseen Business Expenses-: You should also try to keep some funds aside for unplanned
expenses so that if any expenses come up that you weren’t informed about or prepared for, it
wouldn’t have to mean the end of your business.

Distribution Challenges-: Designing and producing your clothes is totally up to you but you
cannot fully control the distribution of your clothes. Distribution is usually a challenge for
clothing brands.
Getting good manufacturers-: Getting good and reliable people to handle the production of
your designs might also be a challenging experience.

Designs: To keep your clothing company running, you have to keep on turning out new designs
all the time and sometimes, you might run into some kind of ‘designer’s block’ where you would
find it difficult to come up with unique new designs of your own.

Promotion-: Here is a sample clothing line marketing plan template you can use. You would
also have to spend a lot of money on publicity and promotion especially as a new comer in the
business

Competition-: The truth is that there are several people in the business.; thousands of people
own clothing lines in different countries and as a new entrant into the business, you might have a
hard time breaking through and positioning your business at the forefront.

MARKET ANALYSIS

SWOT analysis of CELEBRIDA WEDDON BOUTIQUE

STRENGTHS:

 High quality fabrics and prints customised according to the needs of the customers.

 Use of latest digital print technology so that it can be more efficient and less errors in
works.

 Promotional website which catches the attention of the customers.

 Specialised product range so that it can be benefitted for people across all range of
products.

 Available from a variety of stockists.

WEAKNESSES:
  Quite a niche market, i.e. only a limited range of customers are targeted (Style, colours,
age).
 Not much advertising coverage so that it is difficult to reach to the less accessible areas.
 Slightly higher price points than large high street brands – more expensive, which makes
it a bad choice for the middle class people in terms of pricing.

OPPORTUNITIES:

 Technological advancement (use innovative printing methods) so that it keeps up with the
latest technologies and designing techniques.
 Explore and expand print designs which helps in identifying new trends and fashions
according to the customer tastes.
 Increase product range so that people will have more options to choose from.
 Raise brand profile/ customer awareness through advertising and connections to stockists
which will help us to reach all the regions across the nation.

THREATS:

 Competition from other boutique brands which are established earlier and have more
customers.

   Market saturation, i.e. the growing number of boutiques will cause a tight competition
for the emerging ones.

 Not able to compete with cheaper, lower quality imitations on high street due to price
constraints and to meet the production cost.

 Economic recession which causes a fluctuation in the sales and customer demands as
well as production costs.
TOWS ANALYSIS OF CELEBRIDA WEDDON BOUTIQUE

SO strategies:

Strategies that use strengths to maximize opportunities.

 Focus on the market conditions and likes and make products conforming to different
styles so that it catches the attraction of customers.

 Make use of the social media in order to advertise and promote the products and services.

 Produce quality products so that people find value in their purchase.

WO strategies:

Strategies that minimize weaknesses by taking advantage of opportunities.

 Cut costs and go for sales nationally so that we can increase the customer base.
 Bring out new products and designs to get better position in the markets and the minds of
the customers.

ST strategies:

Strategies that identify ways that the firm can use its strengths to reduce its vulnerability to
external threats. 

 Leverage use of innovative ideas and marketing to compete on national front and to
overcome the competition using core competencies.
 Merge with leading fashion boutiques in order to obtain their resources as well as to
capture the market.
WT strategies:

The strategies created here will want to avoid threats and minimize weaknesses.

 Built facilities at locations with cheaper labour so that it can reduce the cost of
production.
 Sell some of the unwanted equipment to buy new assets so that it can lead to
prevention of usage of unwanted equipment and helps in bringing in cash for buying
new equipment and assets.
 PROJECT
ON
CELEBRIDA WEDDON BOUTIQUE

Submitted by
Athira K.P.
Submitted to
Prof.ALFIA THAHA

Saintgits Institute of Management

KottukulamHills,Pathamuttom P.O Kottayam
MARKET POTENTIAL

Celebrida Weddon is a multi-designer fashion outlet, displaying India’s finest designs and
labels and accessories. The boutique keeps a tag on the latest fashion trends provides an
unforgettable luxurious fashion experience

The industry has experienced significant product innovations. The use of natural and
renewable fabrics is getting good traction. Apart from traditional bride wear
packaging methods, They are now available in the rollerballs, which is expected to
boost the global market growth over the forecast period. The global market is
estimated to be valued at US$ 39.67 Bn by 2016 end and is expected to register a
CAGR of 5.9% over the forecast period
Increasing demand for designer boutique from the millennial population likely to
boost market growth
Increasing purchase of fabrics among the young population, increasing online retail
penetration, product push strategy by key global players, availability of materials in
different price ranges, and increasing consumer spending on personal and beauty care
products are major factors expected to drive the growth of the global market over the
forecast period

The global market is witnessing a growing trend of customised fabric material.

Global manufacturers are also venturing into the production anf high quality fabrics
and top designs ,awareness among consumers.
Sources of finance

Owners Fund

Owners fund is also called as Owners Capital or owned capital. It consists of the funds
contributed by the owners of business as well as profits reinvested in business

Borrow Fund

The second source of funding to a business is the borrowed fund. Borrowed fund consists of the
amount raised by way of loans or credit. It is also known as borrowed capital. The borrowed
fund is procured from the following sources:

 Bank Loans

Celebrida require an adequate finance & need money for investment in fixed asset such as land,
building, machinery etc. Once business is in operation, money is needed for Working Capital,
such as purchase of raw material, payment of wages, utility bills etc.. It also requires extra capital
to cover a temporary cash flow crisis, or purchase new improved machinery or simply to expand
the business.

Long Term Finance

Long term sources of finance refer to the funds, which are required for investment in business for
a period exceeding up to five years. It is also named as long term capital or fixed capital. Long
term sources of finance are mostly required for the purchased of fixed assets, such as land,
building, machinery etc. modernization and expansion of business. The amount of long term
finance varies with the nature of business, size of business, nature of the product manufactured,
the number of goods produced, and the method of production etc.

 Loans from industrial and financial institutions

COST OF CAPITAL

 The total fee for registering the business in the INDIA– 3000/-
 Legal expenses for obtaining licenses and permits (Health department license and
business license) and permits (Fire department permit, Air and water pollution control
permit, Sign permit et al) as well as accounting services (CRM software, Retail software,
Payroll software, P.O.S machines and other software) – 100000/-
 Marketing promotion expenses for the grand opening of the clothing store in the amount
of 200000
 The cost for hiring a business consultant (including writing business plan) – $50000
 The cost for insurance (general liability, theft, workers’ compensation and property
casualty) coverage at a total premium – 200000/-
 The cost for leasing a standard store facility in a good and centralized location –
200,0000.
 The cost for remodeling the store facility and construction of shelves and racks –
100,000.
 Other start-up expenses including stationery ($500), phone and utility (gas, sewer, water
and electric) deposits 65000
 The operational cost for the first 3 months (salaries of employees, payments of bills et al)
– 200000/-
 The cost for start-up inventory (stocking with a wide range of clothes, shoes, trousers,
pants, caps, belts and other fashion accessories from both local and international fashion
designers, hangers, pegs, mannequins et al) – 500000
 The cost for store equipment (cash register, security, ventilation, signage) –50000
 The cost for the purchase of furniture and gadgets (computers, printers, telephone, fax
machine, flat screen TVs, sound system, tables and chairs et al) – 200000/-
 The cost of purchase and installation of CCTVs – 20000/-
 The cost for building and hosting a website – 30000/-
 The cost for opening party – 100000/-
 Miscellaneous – $5,000.

SOCIAL AND ECONOMIC VARIABLES

Celebrida provides a very strong social and economic variables ie, employment provides income
which shapes choices about housing, education,child care,food , medical care .
 Education
 Employment
 Income
 Family and social support
 

Conclusion

Celebrida Weddon is a multi-designer fashion outlet, displaying India’s finest designs and
labels and accessories. The industry has experienced significant product innovations.
The use of natural and renewable fabrics is getting good traction. Apart from
traditional bride wear packaging methods, They are now available in the rollerballs,
which is expected to boost the global market growth over the forecast period. Most are
one of a kind, or difficult to find, and they will always be different, or will have a custom look,
as if they were made for the individual wearing them. The company’s wardrobe units will be
coordinates that can be mixed and matched to expand your wardrobe. A 3-5-piece wardrobe can
be expanded to up to 20 outfits, just by changing the accessories. A wardrobe consultation will
be available to all customers. A profile of each customer will be kept on file. Free color analysis
services will be offered with purchases.

Services Offered:

 Custom designs and styling tips

 Luxury fashion and quality
 Craft and styling
 Shopping Designer outlet
 LIST OF CONTENT

CONTENT PAGE NO

Introduction 1

Description 3

Features and benefits 4

Challenges 5

Market potential 6

Market Analysis 7

SWOT Analysis 8

TOWS Analysis 10

Sources of finance 12

Cost to capital 13

Economic variables 14

Social variables 14

Conclusion 15