Entrepreneurial Strategy: Generating and Exploiting New Business

Posted by  The New Economics Education

One important effort in entrepreneurship are new ventures, new businesses include: 1. offers all
new products to market; 2. offer an existing product; 3.menciptakan a new organisasai regardless
of whether the product is new to competition or consumers.

Creation of a New Business Opportunities

Resources as a source of competitive advantage, when a company starting a new business, these
resources can be combined to provide the capacity for firms to achieve superior performance
yng, that resource becomes the basis of superior performance over its competitors, resources
must be valuable, rare and can not be imitated.

To make a note of the growing business market and technological knowledge, and assess the
benefits from new business opportunities.

Strategy for the Exploitation of Business New Business

Source of competitive advantage is to be the first in introducing new products or creating new
business for the new venture could allow a profit that could improve performance. Hi this
include:

1. Develop an early mover advantage means the cost to be the first to sell a product on the
market   
2. Early mover competitive competition, the first few customers continues to grow and will
eventually disappear 
3. Early mover in the use of distribution channels, since the beginning have the opportunity
to choose and develop strong relationships with suppliers and distribution channels of the
most important.  
4. Early mover in consumer satisfaction with goods dihasillkan taste, according to market
share target  
5. Early movers gain the skills learned through participation in existing products, to monitor
changes in the market that it becomes difficult, building a network.

Consumer uncertainty and disadvantage First Mover

Introducing new products to the market that involves all the elements and there is no uncertainty
for consumers about new products that are not convinced that the new product has the advantage
of old products, and consumers are reluctant to move new keproduk, the proper way to introduce
new products with advertising that is often through the media print and electronic, and with the
direction or demonstrating new products at the show or efen-specific efen so that consumers
could be interested and willing to become repeat customers.