2020

eCommerce Calendar
 2020 eSeller's Calendar
JANUARY 2020
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

29 30 31 1 2 3 4
NEW YEAR'S DAY Kick off your end of the
GLOBAL year sales this week!
Customers often wait until after
the holidays to shop and expect
to see discounts of 40-60% on
clothing, decorations and more.

5 6 7 8 9 10 11
DON’T FORGET Are you ready for 2020? EASTERN ORTHODOX Work with China? Don’t neglect Martin
Lunar New Year is on Keep the 2020 eCommerce CHRISTMAS Lunar New Year is on January Luther King Day
January 25th! calendar close and read up RELIGIOUS 25th. Businesses typically shut ( January 20th)!
Start planning your on the latest online shopping down for three weeks, so make It's as big a shopping
promotions today. trends. sure to manage your inventory
holiday as President's Day.
accordingly.

12 13 14 15 16 17 18
Groundhog Day is COMING OF AGE DAY Valentine’s Day is less Aussies love shopping Not thinking about
three weeks away. JAPAN than a month away! on Australia day! back-to-school sales?
Take advantage of Be sure to stock up on festive Start prepping your online Be sure to keep your customers Think again! Australian
the 2/2 date and think clothing and beauty products! campaigns by researching top down under in mind and offer students start the school
of sales in pairs! keywords and exploring Google's special sales on clothing, year in January!
Valentine's Day trends. furniture, electronics and more.

19 20 21 22 23 24 25
MARTIN LUTHER Close to 50% of Have big ticket items? LUNAR NEW YEAR
KING JR DAY consumers shop for Plan your President’s Day MULTIPLE
US Valentine’s Day (February 17th) sale
during the first two weeks strategy now.
of February. Plan your
digital marketing campaigns
accordingly.

26 27 28 29 30 31 1
AUSTRALIA DAY FIRST DAY OF President's Day is a
AUSTRALIA SCHOOL few weeks away.
AUSTRALIA Typically, US shoppers look for
big discounts on tech items,
home goods, clothing and
mattresses.
 2020 eSeller's Calendar
FEBRUARY 2020
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

26 27 28 29 30 31 1

2 3 4 5 6 7 8
GROUNDHOG DAY Valentine's Day is not It’s peak Valentine’s
US just for lovers. Day sales time!
Many people buy gifts for Make sure your marketing
SUPER BOWL friends, family and even furry campaigns and promotions
SPORTING EVENT friends. Consider all audiences are running!
when planning sales.

9 10 11 12 13 14 15
Defender of the Decide ahead of time Valentine’s is just VALENTINE’S DAY Right after Valentine's
Fatherland Day if you’re going to combine two days away! GLOBAL Day is the perfect time
February 23rd is often called President’s Day and Valentine’s Remind shoppers that they to push President's Day
Men’s Day in Russia, and many Day sales or offer different are running out of time (and promotions!
women buy gifts for the various promotions for each holiday. offer specials on expedited
important men in their lives. shipping)!

16 17 18 19 20 21 22
PRESIDENT'S DAY Stuck with Valentine’s Think of the women! Wondering how to
USA Day leftovers? International Women’s Day is boost sales?
coming up (March 8th). Run See our top tips for optimizing
Retarget your sales for these
special campaigns that remind eCommerce product pages.
9 love-related holidays
women how important they are
celebrated around the globe.
to your company

23 24 25 26 27 28 29
DEFENDER OF THE MARDI GRAS ASH WEDNESDAY Easter is just six Top tip – have a user- St. Patrick's Day spending
FATHERLAND DAY US RELIGIOUS weeks away! friendly return policy. has eclipsed $5 billion!
RUSSIA Start thinking about the 75% of shoppers say that an Join in with St. Patrick’s Day
special offers and products easy return policy is highly promotions and offer discounts
you want to push (think spring important when choosing a on everything green.
colors, gardening themes and retailer.
more).
 2020 eSeller's Calendar
SUNDAY MONDAY
1 2 3 4 5 6 7
CLEAN UP
AUSTRALIA DAY
AUSTRALIA
8 9 10 11 12 13 14
INTERNATIONAL LABOUR DAY
WOMEN'S DAY VICTORIA, AUSTRALIA
GLOBAL
15 16 17 18 19 20 21
It’s almost Mother's Spring is just around
Day in the UK! the corner!
Connect with your British Start preparing your
customers by sending special spring-strategy today. Check out
offers on beauty products, these top 50 spring sale subject
jewelry, clothing and more! lines for inspiration.
22 23 24 25 26 27 28
MOTHER'S DAY Influencer marketing
UK is a $6.5 billion
industry used by leading
companies worldwide.
Discover how it can help your
business.
29 30 31 1 2 3 4
Did you know?
57% of users won't
recommend a business
whose website isn't mobile
optimized. Be sure to optimize
your site before Easter sales
begin!
MARCH 2020
TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
Celebrate women! DAYLIGHT SAVINGS
Don’t wait until the last TIME
minute to celebrate the women US
around you!
Create sales events that expire
when daylight saving time kicks
in!
Not just for the Irish! It's time to send out PI DAY
In the US alone, more than 34.7 last-minute offers GLOBAL
million people claim Irish ancestry! on everything green for
Make sure your St. Patrick's Day St Patrick's Day!
promotions are global, because
you never know where the luck of
the Irish might be.
ST PATRICK'S DAY Spice up your Easter SPRING BEGINS INTERNATIONAL DAY
MULTIPLE content. NORTHERN HEMISPHERE OF HAPPINESS
Include fun facts about GLOBAL
Easter in your promotional
campaigns to get consumers
excited for your Easter sale.
Maybe even hide a “special offer”
egg!
Nearly 27% of consumers Japanese students Experiencing a lull Don’t wait for Labor Day
shop online for Easter! will be going back to in sales? to start selling white!
Make sure your Easter school soon! Maybe it's time to take new Many wear white garments
campaigns (including banners, Plan special offers for product pictures - they are one to the Passover Seder!
emails and more) are ready. your Japanese customers. of the most important factors
when attracting new
customers.
 2020 eSeller's Calendar
APRIL 2020
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

29 30 31 1 2 3 4
APRIL FOOLS DAY Competition for Easter
VARIOUS has never been higher!
Remind customers to add their
email to your mailing list to get
exclusive offers!
Now is the time to
nudge customers to
take advantage of Easter
offers before it’s too late!
Let them know if you
offer expedited shipping!

5 6 7 8 9 10 11
PALM SUNDAY BACK TO SCHOOL PASSOVER Golden week is GOOD FRIDAY Are your conversion
RELIGIOUS JAPAN RELIGIOUS coming up soon in RELIGIOUS numbers meeting
Japan (April 29-May 5th). eCommerce standards?
Start planning festive See how you can optimize your
promotions, including for site to increase conversions
Children’s Day on May 5th! and revenue generation.

12 13 14 15 16 17 18
EASTER SUNDAY EASTER MONDAY Take a moment to Are you an
RELIGIOUS RELIGIOUS examine Q1 sales and Amazon seller?
see if you need to adjust Learn how to make your
upcoming forecasts store stand out.
accordingly.

19 20 21 22 23 24 25
ORTHODOX EASTER Remember the smaller START OF RAMADAN ARBOR DAY ANZAC DAY
RELIGIOUS holidays. RELIGIOUS US AUSTRALIA
May is full of small holidays
you can take advantage of with
special offers and sales:
• May Day (May 1)
• Star Wars Day (May 4)
• Cinco de Mayo (May 5)
26 27 28 29 30 1 2
Mother's Day isn't only START OF Did you know?
celebrated in the US. GOLDEN WEEK In 2019, Mother's Day
Here is a full list of countries JAPAN spending exceeded $25 billion
celebrating the holiday on in the US alone. Plan your
May 10th. Mother’s Day campaigns today
to earn some of that revenue
yourself!
 2020 eSeller's Calendar
MAY 2020
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

26 27 28 29 30 1 2
LABOUR DAY Experiencing a lull after
INTERNATIONAL the spring holiday rush?
Take the time to examine sale
trends, calculate inventory and
boost your digital marketing
campaign efforts.

3 4 5 6 7 8 9
Read up END OF GOLDEN WEEK Read up! Get Ready! VICTORY DAY
on why Mother’s Day is a JAPAN Target last minute Mother’s Now's the time to plan your RUSSIA
$25 billion retail holiday. Day customers with these PPC strategy for Memorial Day
eCommerce tips. weekend.

10 11 12 13 14 15 16
MOTHER’S DAY Amazon Prime day is Word of mouth drives
INTERNATIONAL roughly two months 13% of consumer sales.
away! Make sure your customers
Start working on improving your can share their positive
ranking already now with these experiences.
top tips.

17 18 19 20 21 22 23
Target US and
UK customers
next weekend with joint offers
on big ticket items for Memorial
Day and Spring Bank Holiday!
Don’t forget existing It’s not too late! END OF RAMADAN
customers! Remind customers of sales RELIGIOUS
They are 60% more likely to on top Memorial Day items
in your store.
make another purchase than
a new customer.

24 25 26 27 28 29 30
MEMORIAL DAY Did you know? Treat early Father’s eCommerce summer Best Friend Day
USA Stay one step ahead of Day shoppers lull is coming soon. is coming up!
competitors by exploring to exclusive discounts! Read up on what you can do to National Best Friend Day is
Google shopping trends With 76% of Americans prepare your business! coming up in the U.S. While not
SPRING BANK for your industry. celebrating the holiday, Father's a major holiday, it’s still a great
HOLIDAY Day ( June 16th) is a great way to opportunity for eCommerce
UK start off the summer! brands to send special offers!
31
 2020 eSeller's Calendar
JUNE 2020
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

31 1 2 3 4 5 6
WESTERN AUSTRALIA Ready for Father's Day? Getting your summer QUEENSLAND DAY
DAY Top gifts include tech sales ready? QUEENSLAND,
WA, AUSTRALIA products, clothing and Don’t forget that June 21st is the AUSTRALIA
watches! Start promoting winter solstice for Australians!
these products today!

7 8 9 10 11 12 13
MOTHER'S DAY It’s not too late! NATIONAL DAY QUEENS BIRTHDAY
FRANCE Now is the time to remind your RUSSIA MULTIPLE
customers of all the important
men they want to celebrate this
upcoming Father's Day.

14 15 16 17 18 19 20
Kick off your summer Amazon Prime Day US OPEN (GOLF) WINTER SOLSTICE
campaigns! is roughly one SPORTING EVENT SOUTHERN HEMISPHERE
Use bright summer colors, month away.
beach images and “hot” words in If you don’t use Amazon Drop JD SHOPPING DAY
your campaigns! Shopping or Amazon FBA, now CHINA
is the time to look into their
order fulfillment options.

21 22 23 24 25 26 27
FATHER'S DAY
MULTIPLE Summer sporting events DRAGON BOAT TOUR DE FRANCE
are a great way to FESTIVAL SPORTING EVENT
SUMMER SOLSTICE connect with consumers! CHINA
NORTHERN HEMISPHERE Send special offers on sporting
Northern European countries, apparel, TV’s and party goods.
such as Sweden, Denmark and
Norway celebrate with festivals -
promote your best summer gear
in preparation.
28 29 30 1 2 3 4
30% of online
purchases are
returned.
Make your return process
seamless to gain customer
loyalty.
 2020 eSeller's Calendar
JULY 2020
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

28 29 30 1 2 3 4
CANADA DAY Don’t be surprised if INDEPENDENCE
CANADA there is a lull in sales DAY
next week. US
Many Americans take long
weekend getaways for the
4th of July.

5 6 7 8 9 10 11
Many countries celebrate July is national
Independence Day in ice cream month!
the summer. Send customers summer-
Be sure to geo-target campaigns themed campaigns.
to provide these customers with
special offers.

12 13 14 15 16 17 18
WIMBELDON FINALS Did your meet your BASTILLE DAY Amazon Prime Day Want to optimize your
SPORTING EVENT Q2 forecasts? FRANCE took place on July 15th website to increase
See if you need to adjust your last year. So, how did it go? sales? Remember that 400
business plan based on the first pixels from the left edge of a
half of 2019 desktop site gets the most eye
traffic according to eye tracking
surveys.

19 20 21 22 23 24 25
Nothing beats getting Did you know? It’s not too late!
what you want to your 500 million people use If you haven’t done so, now is
door when it’s too hot to Instagram Stories every day. the time to adjust your PPC
go outside! Learn how to use this valuable campaigns for summer.
Surprise customers with a free tool to market your business.
shipping code this week to
boost summer sales.

26 27 28 29 30 31 1
Boost your social media More than 45% NATIONAL TREE DAY
with summertime campaigns of online shoppers AUSTRALIA
and hashtags #summerdays expect next-day delivery.
#goodtimesandtanlines
How close are you to meeting
#seizetheday.
their expectations?

SUNDAY
26 27 28 29 30 31 1
2 3 4 5 6 7 8
Is your eCommerce
site mobile friendly?
If not, now's the time for a
revamp - 79% of shoppers
report having made a purchase
on their mobile in the last six
months.
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24
25 26 27 28 29
Reminder:
Australians celebrate
Father’s Day in two weeks!
30 31
2020 eSeller's Calendar
MONDAY
Did you know?
Even though it’s still hot
outside, now is the time to
start shifting inventory to suit
the fall season.
Labor Day in the US
is just two weeks away.
Consumers expect sales on
back-to-school supplies,
summer clothes,
appliances and
more.
TUESDAY WEDNESDAY THURSDAY
Are you ready for August is a slow
back-to-school frenzy? month for
Update your inventory and eCommerce.
optimize your online store Now's a great time to analyze
for popular back-to-school past campaigns to learn where
products. you can improve your store.
Take out the Spruce up summer sales
Valentine’s gear with a 24 hour flash sale!
you’ve been saving since Use converting CTA’s like “TODAY
February and prep it for your ONLY” and “24 HOUR DISCOUNT”
Chinese consumers – Chinese to attract customers.
Valentine's Day is less than two
weeks away!
ISLAMIC NEW YEAR Update your back-to-
RELIGIOUS school campaigns
with top keywords, including
"back to school supplies",
"dorm room necessities" and
"school accessories".
VALENTINE’S DAY Back to school and
CHINA Labor Day are the
same weekend.
Double up on offers to increase
sales!
AUGUST 2020
FRIDAY
It's time to focus
on email marketing.
Among all marketing channels,
email generates the highest ROI,
making it a critical part of your
advertising strategy.
SATURDAY
Millennials in the US
make 60% of their
purchases online.
Is your store targeting this
huge demographic?
Many states in the US
offer tax-free shopping
weekends for back-to-
school shoppers.
Make sure to advertise these
benefits to your customers.
 2020 eSeller's Calendar
SEPTEMBER 2020
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

30 31 1 2 3 4 5
Is your Amazon store Don’t invest in
SEO optimized? social media?
Learn how to get the most With 80% of the US population
eyeballs on your page. on social media, perhaps you
should. Learn more about
the benefits of social media
advertising.

6 7 8 9 10 11 12
FATHER'S DAY LABOR DAY FIRST DAY OF Back-to-school shopping Reminder:
AUSTRALIA US SCHOOL continues well past the Many countries celebrate
first day of school! Independence Day next week
US (September 15th), including
Make sure to stock up on Costa Rica, Guatemala,
everything students need, Honduras and Nicaragua.
including clothing, electronics Celebrate wherever your
and supplies! customers are!

13 14 15 16 17 18 19
US OPEN FINALS The Jewish Near Year The official first day of ROSH HASHANA
(TENNIS) (Rosh Hashana) is coming fall is just around the RELIGIOUS
SPORTING EVENT up and many will bring corner (September 22nd).
household gifts to family Start shifting campaigns with
for the holiday dinner. fall colors and images.

20 21 22 23 24 25 26
FIRST DAY OF FALL Are your customers
NORTHERN satisfied?
HEMPISPHERE 49% of consumers share their
positive customer experiences
online. Take advantage of this
free advertising!

27 28 29 30 1 2 3
YOM KIPPUR Did you know?
RELIGIOUS 3/4 of shoppers abandon their
carts. Consider implementing
tools to help convince these
customers to complete their
purchases.
 2020 eSeller's Calendar
OCTOBER 2020
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

27 28 29 30 1 2 3
MID AUTUMN Columbus Day is a great
FESTIVAL way to clear out summer
CHINA merchandise left over
after Prime Day and
Labor Day sales.

4 5
LABOUR DAY Health Sports Day in
ACT, NSW, SA, Japan is coming up!
AUSTRALIA Start promoting sporting goods
and health products to your
Japanese customers!
6 7 8 9 10
New phone models
are usually announced
in September, making
October prime time for
consumers to snag last
year's cell phones at a
reduced price.

11 12 13 14 15 16 17
China’s Singles' Day is COLUMBUS DAY eCommerce sales in India Now is the time Winter is
in a month. Be sure US during Diwali typically to launch your almost here!
to plan in advance! increase by upwards Halloween campaigns! Put your summer stock on the
of 60%. Shoppers are ready. clearance rack - consumers are
HEALTH-SPORTS DAY
Make sure to start catering to
Is your store? looking for heavy discounts.
JAPAN
your Indian customers!

18 19 20 21 22 23 24
The holiday season is Did you know? Halloween NATIONAL
coming up soon! Chinese eCommerce sales spending in the UK came KANGAROO
Review Deloitte’s Holiday Retail surpassed the US in 2016, in at 474 million pounds AWARENESS DAY
Survey to plan the best holiday reaching $2 trillion in 2019. in 2019! AUSTRALIA
strategy. Keep that in mind when you Make sure to target UK
prepare for Singles' Day next customers this spooky season.
month!

25 26 27 28 29 30 31
Peak sales are just It’s not too late! HALLOWEEN
six weeks away! Offer last minute offers for MULTIPLE
Check inventory, planned last minute Halloween shoppers.
promotions, fulfillment, #trickortreat
customer service and digital
marketing strategies before
Black Friday/ Cyber Monday.
 2020 eSeller's Calendar
NOVEMBER 2020
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

1 2 3 4 5 6 7
ALL SAINTS DAY CULTURE DAY Did you know? You don’t have to be
RELIGIOUS JAPAN Singles' Day isn't just for on Alibaba to sell on
Chinese consumers. In 2019, Singles' Day!
transactions came from 180,000 Get your 11.11 promotions ready.
global retailers. Popular product categories
include clothing, shoes, sporting
goods and electronics.

8 9 10 11 12 13 14
Did you know? VETERANS DAY Don’t let fulfillment DIWALI
25% of shoppers start US get you down! INDIA
their holiday season shopping Learn how to manage holiday
before Thanksgiving! Don’t wait fulfillment like a pro.
too long to launch your holiday SINGLES DAY
season campaigns! CHINA

15 16 17 18 19 20 21
Did you know? Did you know? Did you know? Follow up with
In 2019, Americans spent $4.2 On Labour Thanksgiving Day in Consumers love buying customers who
billion online on Thanksgiving, Japan (November 23), festivals electronics, toys, clothing, abandon their carts.
$7.4 billion on Black Friday and are devoted to peace and beauty products and footwear There is a 44% open rate
$9.4 billion on Cyber Monday! the environment? Consider on Thanksgiving, Black on emails sent to these
That’s a lot of online shopping! promoting green items this year Friday and Cyber Monday. consumers.
to your Japanese customers.

22 23 24 25 26 27 28
LABOUR It’s not too late! THANKSGIVING BLACK FRIDAY SMALL BUSINESS
THANKSGIVING DAY Remind customers to skip the DAY GLOBAL SATURDAY
JAPAN Black Friday lines and get top US US
products at low prices online.

29 30 1 2 3 4 5
MOTHER'S DAY CYBER MONDAY
RUSSIA GLOBAL
 2020 eSeller's Calendar
DECEMBER 2020
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

29 30 1 2 3 4 5
Plan on selling big It’s ok to extend Email marketing is
ticket items this Cyber Monday sales! tricky during the
holiday season? Late shoppers are still looking holiday season.
Good news! In 2019, 46% of for deals. Make the most of your
consumers were more open to email campaigns with
making a major purchase online these strategies.
vs. 2018.

6 7 8 9 10 11 12
Did you know? It’s time to switch Use retargeting to
Using a Facebook chatbot can gears from Cyber offer shoppers special
help increase your Messenger Monday and spread discounts on items left
open rate to 80%. holiday cheer in time in their cart from Black
for Christmas and Friday/Cyber Monday.
New Year's.

13 14 15 16 17 18 19
GREEN MONDAY FREE SHIPPING Brits spent 8.8 million Time to remind late Shoppers buy for
US DAY pounds a minute on shoppers multiple people during
GLOBAL Boxing Day 2018! to get their orders in to the holiday season.
Many merchants offer free Make sure you offer big ensure arrival by Christmas. Consider bundling gifts.
shipping on December 16th. discounts to your UK customers.
Extend the offer to your
customers!

20 21 22 23 24 25 26
WINTER SOLSTICE Reminder: CHRISTMAS DAY BOXING DAY
NORTHEN HEMISPHERE Last day for expedited RELIGIOUS MULTIPLE
shipping on Christmas orders.

27 28 29 30 31 1 2
UPS processes more than Reminder: NEW YEAR’S EVE
a million returns after Post-Christmas shoppers GLOBAL
Christmas. expect to see heavy discounts
Offer exclusive discounts on on holiday clothing, toys, gifts
exchanges to reduce returns. and decorations.
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