BCG Report on lease:

Customer Opinion on plan:

• Customers would definetly would find a plan that addresses the following concers attractive. 0
• What the customer looks for in leasing:
1. Least possible upfront cost even if it envolves paying more in the long run.
2. Flexibility to upgrade soon.
3. Lower cost to upgrade.
4. Options to replace if any damage of any sort.
5. Flexibility to buy or continue the old phone.
6. Overall savings on the whole plan.
7. Ease of operation

Evaluation Matrix:
S.No Metric Strong Average Weak
1 Overall Price ***
2 Payment Upfront ***
3 Lower Grade to upgrade ***
4 Option to replace if damage ***
5 Flexibility during and after plan ***
6 Price of upgrading ***
7 Ease of Use ***

Target Audience:
• Population is the age of 20-30.
• People who are usually in semi-urban and metropolitan area.
• Medium-High class that can bear the expenditure.
• Mostly people who have just come ot of college and got a job.
• People who are socialites and have active presense in social media.
• People who have shown a history of constant upgrading in other aspects and people with large
spending on clothes and outdoor activities.
• Students, office workers, socialities, public figures and business looking to buy in bulk.

Changes:
• To suit our target audience we need to avoid any and all possible upfront cost and spread it out
with the intrest for it as well.
• We need to offer a 0$ or come in walk out plan provided their credit score is okay.
• As the users are unlikely to go till three years and we want to encourage earlier trade. We bring
the cost of upgrading in the third year to 200 and make 2nd year 225 and the 1st year 275 thus
exchanging is promoted.
• We shall not provide to keep a phone past three years and they will be given 6 months to use
after lease ends and then either they buy or at prefixed price or upgrade.
• Any phone that is damaged will be coered in a one time warrenty provided some conditions and
50% percent is subsidized. A premium is added if they want to buy as upgrade called mobile
safty.

The product would be called Switch.