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2 1PMÓUJDBTEFDPNVOJDBDJØO

Test de repaso
1. -BJOGPSNBDJØOFT b) 5FMFWJTJØO SBEJP QSFOTB DJOFZQVCMJDJEBEEJSFDUB
a) 6OQSPDFTPFOUSFEPTPNÈTQFSTPOBTRVFUSBOTGJFSFO c) 5FMFWJTJØO SBEJP QSFOTB DJOFZFYUFSJPS
VONFOTBKFDPODØEJHPT
d) 5FMFWJTJØO SBEJP QSFOTB 1-7ZFYUFSJPS
b) 6O DPOKVOUP EF EBUPT RVF DPOTUJUVZFO VO NFOTBKF
TPCSFVOBEFUFSNJOBEBTJUVBDJØOPGFOØNFOP 6. &Mmarketingmix UBNCJÏODPOPDJEPDPNPNPEFMPEF
MBTjQFTx FT
c) 6OFMFNFOUPFTUSBUÏHJDPFOMBFNQSFTB RVFGPSNB
QBSUFEFMÏYJUPPEFMGSBDBTP a) Price, PlacementZPromotion P MPRVFFTMPNJTNP 
QSFDJP EJTUSJCVDJØOZDPNVOJDBDJØO
d) 5PEBTTPODPSSFDUBT
b) Product, price, placementZpromotion P MPRVFFT
2. -BDPNVOJDBDJØODPNFSDJBMUJFOFDPNPPCKFUJWPT MPNJTNP QSPEVDUP QSFDJP EJTUSJCVDJØOZQSPNPDJØO
a) 2VFTFDPOP[DBMBFNQSFTB c) Product, price, placement y promotionP MPRVFFT
b) 2VF TF DPOP[DBO MPT QSPEVDUPT RVF MB FNQSFTB MPNJTNP QSPEVDUP QSFDJP EJTUSJCVDJØOZDPNVOJDB
DPNFSDJBMJ[B DJØO

c) 2VFMPTDMJFOUFTTFMFDDJPOFOZDPNQSFOFMQSPEVDUP d) Product, placement y promotion P  MP RVF FT MP


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d) 5PEBTTPODPSSFDUBT 7. -BTGVODJPOFTEFMWFOEFEPSTPO
3. -PTFMFNFOUPTRVFDPOGPSNBOMBDPNVOJDBDJØODPNFSDJBM a) *OGPSNBSZQFSTVBEJSZQSFTUBSVOTFSWJDJP
TPO
b) $SFBS VOB BDUJUVE QPTJUJWB IBDJB MB FNQSFTB Z FM
a) &MFNJTPS FMNFOTBKF FMDBOBM FMSFDFQUPS FMSVJEP  QSPEVDUP
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c) $BQUBS MPT QPTJCMFT DBNCJPT Z USBOTNJUJSMPT B MB
b) &M FNJTPS  MB DPEJGJDBDJØO  FM NFOTBKF  FM DBOBM  FM FNQSFTB
SFDFQUPS FMSVJEPZFMfeedback
d) 5PEBTTPODPSSFDUBT
c) &M FNJTPS  MB DPEJGJDBDJØO  FM NFOTBKF  FM DBOBM 
FMSFDFQUPS MBEFDPEJGJDBDJØOZFMfeedback 8. -BWFOUBKBEFMB$PNVOJDBDJØO*OUFHSBMEFMarketing
$*.
FTRVF
d) &M FNJTPS  MB DPEJGJDBDJØO  FM NFOTBKF  FM DBOBM  FM
SFDFQUPS FMSVJEP MBEFDPEJGJDBDJØOZFMfeedback a) -PTFTGVFS[PTEFDBEBVOPEFMPTNFEJPTTFBÞOBO
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4. -PTPCKFUJWPTRVFMBFNQSFTBQFSTJHVFBUSBWÏTEFMmix
EFMBDPNVOJDBDJØOTPO b) -PTFTGVFS[PTEFDBEBVOPEFMPTNFEJPTTFBÞOBO
QBSBDPOTFHVJS MBTNJTNBTFTUSBUFHJBT MBNJTNBQMB
a) $POTPMJEBSTFFOFMNFSDBEP RVFMPTQSPEVDUPTRVF OJGJDBDJØODPOTJHVJFOEPVODPTUFNFOPS
DPNFSDJBMJDFTFBODPOPDJEPTZTFDPNQSFOZQPTJDJP
OBSTFQPTJUJWBNFOUFFOMBNFOUFEFMPTDMJFOUFT c) -PTFTGVFS[PTEFDBEBVOPEFMPTNFEJPTTFBÞOBO
QBSBDPOTFHVJSFMNJTNPPCKFUJWPZMBTNJTNBTFTUSB
b) $POTPMJEBSTFFOFMNFSDBEPBVNFOUBSMBDVPUBEF UFHJBT DPOTJHVJFOEPVODPTUFNFOPS
NFSDBEPRVFMPTQSPEVDUPTRVFDPNFSDJBMJDFTFBO
DPOPDJEPT Z TF DPNQSFO Z QPTJDJPOBSTF QPTJUJWB d) -PTFTGVFS[PTEFDBEBVOPEFMPTNFEJPTTFBÞOBO
NFOUFFOMBNFOUFEFMPTDMJFOUFT QBSBDPOTFHVJSFMNJTNPPCKFUJWP MBTNJTNBTFTUSBUF
HJBTZMBNJTNBQMBOJGJDBDJØO DPOTJHVJFOEPVODPTUF
c) $POTPMJEBSTFFOFMNFSDBEPBVNFOUBSMBDVPUBEF
NFOPS
NFSDBEPRVFMPTQSPEVDUPTRVFDPNFSDJBMJDFTFBO
DPOPDJEPTZQPTJDJPOBSTFQPTJUJWBNFOUFFOMBNFOUF 9. -BTWFOUBKBTEFMmarketingEJSFDUPTPO
EFMPTDMJFOUFT
a) 'BDJMJEBEFOFODPOUSBSCBTFTEFEBUPTBDUVBMJ[BEBT
d) $POTPMJEBSTFFOFMNFSDBEPBVNFOUBSMBDVPUBEF
NFSDBEPZRVFMPTQSPEVDUPTRVFDPNFSDJBMJDFTFBO b) -PTNFEJPTHP[BOEFCVFOBJNBHFOQVCMJDJUBSJB
DPOPDJEPTZTFDPNQSFO
c) "VNFOUP EF DPTUFT FO FM DBTP EF EFWPMVDJØO  ZB
5. -PTNFEJPTEFDPNVOJDBDJØONBTJWBTPO RVF FM DPOTVNJEPS DPNQSB TJO WFS GÓTJDBNFOUF FM
QSPEVDUP
a) 5FMFWJTJØO SBEJP QSFOTB DJOFZVUJMJ[BDJØOEFQVCMJDJ
EBEFOBVUPCVTFT d) /JOHVOBFTDPSSFDUB

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